--- title: Zivver Case Study description: Learn how Huble increased Zivver's keyword rankings, organic traffic, and conversions. --- [ HubSpot Implementations ](https://huble.com/hubspot) [ Marketing & Creative ](https://huble.com/marketing) [ Websites & Portals ](https://huble.com/hubspot-websites) [ Sales & Revenue ](https://huble.com/sales) [ Service Solutions ](https://huble.com/customer-service) Seek Evolution [ Customer Stories ](https://huble.com/case-studies) From HubSpot implementations to creative concepts. Explore our work across a variety of industries and regions. [ Industries ](https://huble.com/industries) From our experience in real estate to being a leading HubSpot partner for educational institutions, learn more about the industries we work with. [ Insights ](https://huble.com/blog) Key insights from our team on HubSpot, AI, and the latest trends in marketing, sales, and service. 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There are no results # Zivver's journey to enhanced SEO and website performance How Huble empowered Zivver to transform their SEO strategy and optimize their website for conversions ## Optimizing Zivver's website and landing pages **When Zivver engaged with Huble, they were facing several key business challenges.** Zivver's website was initially launched quickly without proper QA testing and functionality considerations. This resulted in various bugs, missing features, and a lack of optimal user experience, optimization for SEO, and conversion rate optimization (CRO).  Zivver was hoping to work with a company that would review their existing website and identify opportunities to fix the technical errors, as well as opportunities to improve the content.   For content optimization, their primary goals included increasing website conversion rates, building awareness of Zivver in the UK, and optimizing the website for e-commerce sales in English-speaking countries.  Their modules were also not very flexible or user-friendly due to time constraints during the development phase of their existing website. Additionally, Zivver had multiple landing pages for different paid media programs, which posed challenges in terms of managing and maintaining consistency across these pages. They sought a streamlined approach to easily update and optimize landing pages without duplicating efforts.       ![Zivver's old home page](https://huble.com/hs-fs/hubfs/Old%20Zivver%20Website.gif?width=750&height=422&name=Old%20Zivver%20Website.gif) Zivver's old home page   ## Solving challenges through growth-driven design To solve these challenges, Huble's SEO, website development, and marketing teams assisted Zivver with content creation, keyword research, technical optimizations, and content optimizations tailored to target relevant keywords and improve search visibility. The focus was on attracting the right traffic to the site, increasing Zivver's conversions on their product pages. Technical fixes focused on the site health of the website, including broken pages or images that were causing a negative user experience, ensuring a sufficient number of links to keep visitors on the site for longer, and compressing images to ensure a faster page load speed.  To improve the content on the website, Huble first focused on reviewing keywords, and page content. After identifying the site’s top priority web pages, an optimization plan was made for each priority page. Huble's SEO team also engaged with the client and provided comprehensive training to Zivver's internal team regarding the technical errors that were found, ensuring they would not be repeated in the future, and sharing templates of key points to consider when creating content for the site. These steps helped empower them to make improvements themselves.  The (limited) time allocated to the SEO team was efficiently utilized by implementing SEO recommendations to the site, such as on-page optimizations, which the client implemented with Huble's support and training allowing Huble to focus on other SEO tasks.  Additionally, Huble’s marketing and web development teams assisted with a growth-driven design approach for Zivver’s website development.  This iterative and data-driven approach to website design and development focuses on continuous improvement and flexibility, allowing Huble to remain agile yet strategic with its website development work.       ![Zivver's new home page](https://huble.com/hs-fs/hubfs/New%20Zivver%20Website.gif?width=750&height=422&name=New%20Zivver%20Website.gif)   The growth-driven design work by Huble focused on four key areas: - **Bug fixes and functionality improvements: **Huble identified and addressed numerous bugs and functional issues on Zivver's website that were missed during the initial website launch. This involved fixing issues such as styling problems on password pages, form field overlaps, footer alignment, pricing page display, and more. - **Conversion rate optimization: **Huble focused on optimizing Zivver's website to improve conversion rates and user experience. They implemented strategic elements and improvements aligned with CRO best practices. This involved enhancing CTAs, optimizing demo forms to streamline the conversion process, and improving the on-page user experience. - **Customization and additional functionality: **Huble added new features and functionalities to Zivver's website based on their requirements and strategic objectives. This included integrating live chat functionality to enhance customer engagement and provide a more personalized experience. Additionally, Huble worked on e-commerce enhancements to optimize the purchasing process and improve the overall online shopping experience. - **Landing page management and efficiency: **Huble developed a centralized solution using HubSpot's HubDB table to manage keywords across Zivver's landing pages. This streamlined the process of managing multiple landing pages for different paid media programs and ensured consistency while targeting specific keywords. ## The stats ### 212% growth in keyword ranking ### 50% improvement of Zivver's site health score ### 43% increase in organic contacts ## The impact on Zivver's website performance **Huble's engagement with Zivver yielded significant results across multiple fronts. The key achievements include:** - **SEO performance:** Zivver's keyword ranking improved substantially, with a growth of 212%. The site's technical health also improved, as reflected by a 50% improvement in site health score. - **Increased organic traffic:** The implementation of SEO optimizations resulted in a notable increase in organic traffic to Zivver's website. The organic traffic reached its highest point in January 2023 compared to the previous months, demonstrating improved visibility and online presence. - **Conversion rate optimization:** By focusing on CRO strategies and providing ongoing support, Huble helped Zivver achieve increased conversions from organic traffic. The optimized website and targeted SEO efforts contributed to improved user experience and higher conversion rates with organic contacts increasing by 43%. --- ![Robert Hartley](https://huble.com/hs-fs/hubfs/HUBLE%20WEBSITE%202024/Testimonial%20Headshots/Robert%20Hartley.png?width=193&height=193&name=Robert%20Hartley.png) ##### Robert Hartley Head of Digital Marketing, Zivver “Working with Huble has been a game-changer for our SEO strategy. Their expertise, transparent approach, and dedication to educating our team have empowered us to make significant improvements ourselves. With their guidance, we have seen remarkable growth in keyword rankings, organic traffic, and conversions. Huble truly understands our unique needs and has become a valuable partner in our digital journey.” ## Related Customer Stories ![Screenshot 2025-10-01 at 16.12.44](https://huble.com/hs-fs/hubfs/Screenshot%202025-10-01%20at%2016.12.44.png?width=822&height=547&name=Screenshot%202025-10-01%20at%2016.12.44.png) ### Interprefy Huble partnered with Interprefy to How Interprefy boost sales efficiency by 27% with AI Marketing Strategy & Tech HubSpot Implementations Sales & Revenue ![Zivver Case Study](https://huble.com/hs-fs/hubfs/HUBLE%20WEBSITE%202024/Case%20Studies/Zivver%20Case%20Study.png?width=953&height=634&name=Zivver%20Case%20Study.png) ### Zivver Discover how Huble empowered Zivver to transform their SEO strategy and optimise their website for conversions SEO & Paid Media Website Design & Development ![Atlas HXM Case Study](https://huble.com/hs-fs/hubfs/HUBLE%20WEBSITE%202024/Case%20Studies/Atlas%20HXM%20Case%20Study.png?width=952&height=634&name=Atlas%20HXM%20Case%20Study.png) ### Atlas HXM Learn how Atlas HXM transformed their sales process management with innovative HubSpot and DealHub solutions. 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