Alignment is your GTM Advantage

In large, complex organizations, marketing and sales often operate in silos, chasing different goals, using disconnected tools, and reporting on conflicting metrics.

The result? Wasted effort, slower growth, and a GTM engine that can’t scale.

But what if alignment wasn’t just a buzzword? What if it was your revenue advantage?

Join senior leaders from Huble and Demandbase for a practical, no-fluff discussion on what GTM alignment actually looks like in enterprise and mid-market organisations and how to make it real.

In this webinar, we’ll explore:

• What GTM alignment really means inside complex organisations
• The shift from lead generation to pipeline ownership
• The 5 critical alignment dimensions: People | Platforms | Process | Pipeline | Promotion
• How Huble and Demandbase tackle alignment challenges together
• Real-world examples, not just theory