70% of HubSpot customers plan to spend more on AI next year.
Here's what HubSpot customers told Huble at UNBOUND 2026.
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Most HubSpot teams run AI but few know what it’s reading.
The budget’s coming. Is your data ready for it?
AI’s most common job is analysis.
Marketing analysis and reporting is what most customers point AI at.
But duplicate contacts, stale deals and loose definitions don’t disappear when an AI tool reads them; they get summarised faster and with more confidence.
Before you add the next tool, the report helps you answer a simpler question.
Join the live discussion.
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The report findings and insights unpacked. What 393 HubSpot customers told us about AI spend, tools and where they’re using it.
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Where AI friction actually adds value. The points in the customer journey where AI is enhancing the experience by slowing it down.
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What other leaders are doing. Learn how the organisations getting this right have set up their data, their tools and their teams.
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Live Q&A.
Date: Thursday, 12 November 2026
Time: 10am (ET) | 3pm (UK) | 4pm (CET)
Five findings your next AI decision depends on.
How Many Tools Are Run
Which Tools Are Leading
Breeze AI As A Partner
What Is AI's Main Focus
