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Stand C39, Hall 6 · 23–24 September, Cologne. Meet us on the HubSpot stand. Our CEO is speaking on the main stage.
B2B Marketing in the Age of Invisible Buyers:
How to Win the Customer You Can't See
Thursday 24th, Hall 6, Room B, 14.30- Session 7
B2B buyers now do most of their research anonymously, through AI-powered search and self-service, only surfacing to vendors once they're close to a decision. Forms, MQLs and last-touch attribution no longer show the full picture.
Becky will share a practical framework for marketing to buyers you can't see yet: building trust before they're ready to engage, designing experiences that still capture real intent signals, and proving marketing's contribution to revenue in an AI-driven buying landscape.
Huble is a Go-To-Market consultancy helping mid-market and enterprise businesses transform marketing, sales, and service, with HubSpot at the core.
We're one of around 49 HubSpot Elite partners globally, and one of the longest-standing, partners since 2012. That's why we're on the stand with them this year. We combine strategic consulting, technical implementation, and campaign delivery under one roof, so you're not managing three vendors to get one result.
Most of what happens on your buyers' journey now happens without you in the room. Come and tell us what's actually happening in your pipeline, and we'll tell you what we're seeing across HubSpot implementations and portals for companies solving the same problem.
No pitch, no deck, just twenty minutes that might save you a quarter of guesswork.
We're on the stand both days, alongside HubSpot.
Simply book a time here during the show at DMEXCO, and we look forward to seeing you on the HubSpot stand!
Simply fill out this form, and one of our team attending DMEXCO will be in touch.