The AI Data Readiness Report
AI ambition is running ahead of the data needed to support it.
Huble surveyed senior leaders in mid-market and enterprise organizations to find out how far apart the two are, and what the organizations closing the gap are doing first.
How ready is company data for AI?
For most organisations, not ready yet. In Huble's survey, 57% of respondents reported strong executive buy-in for AI adoption.
Only 28.5% felt moderately prepared to deploy AI from a data perspective, and 8.6% described their organisation as fully AI-ready.
Leaders are approving AI pilots and budgets, while the teams expected to deliver them work with fragmented systems, inconsistent records, and limited governance.
That gap between ambition and operational reality is the report's central finding.
Read more: the AI readiness gap between leadership and operations
The real blocker is DATA
The hype around AI is huge, but most businesses told us their focus isn’t flashy AI tools. It’s fixing the fundamentals.
Poor data structure, siloed platforms, and missing skills are dragging down AI adoption and stalling transformation efforts.
Without the right foundation, AI becomes:
-
Expensive guesswork
-
Slower to roll out
-
Harder to trust
-
A competitive risk
How do you prepare CRM data for AI?
Start with an audit of your current data, then put governance and structure in place before scaling AI.
The report sets out a phased sequence:
- Audit data readiness. Assess current data structures and identify gaps.
- Invest in governance. Define ownership, workflows and approval processes so data stays clean as the business changes.
- Unify with structure. Integrate systems with consistent naming, formats and quality control, rather than simply moving records into one place.
- Adopt AI in phases. Roll out AI use cases incrementally, starting where the data can already support them.
Read more: preparing your data for AI
How Huble helps organizations get their data AI-ready
Huble works with mid-market and enterprise teams to build data foundations in HubSpot that AI can rely on.
That covers integrating disconnected sources into a structured dataset, then setting up the governance and AI use-case roadmap to keep it that way. Explore AI transformation services or start with an AI Utilization Review.
Huble is a HubSpot Triple Elite Solutions Partner and HubSpot's 2024 Global Partner of the Year, certified to ISO/IEC 27001:2022, ISO 9001:2015 and ISO/IEC 42001:2023.
