HubSpot & Demandbase ABM Integration

Contact

Why Demandbase?

We choose to work with Demandbase due to its reputation as a premier ABM platform, renowned for its advanced capabilities in account identification, targeting, engagement and its robust integration with HubSpot and other leading CRMs

We’ve seen first-hand how businesses gain access to precise account-level targeting and personalisation, intent data, and AI-powered insights that help enrich strategic decision-making - with all of that data integrating into HubSpot, driving successful ABM campaigns.

Demandbase Features

Buying Intent

Demandbase identifies when accounts and buying groups show interest through intent data. With over a trillion third-party intent signals a month, it allows you to detect high-intent accounts early, enabling more targeted engagement and personalised outreach.

Advertising

Demandbase offers a B2B advertising platform that ensures your ads reach relevant accounts and buying groups. It minimises wasted ad spend by targeting ads on display, native, video, and connected TV, and synchronises audiences across platforms like LinkedIn, Facebook, and Google.

CRM Integration

Demandbase integrates seamlessly with CRM systems, unifying your data for better account-based marketing (ABM). This integration ensures that all customer interactions and insights are accessible in one place, enhancing sales and marketing alignment and efficiency.

Custom Predictive Analytics

Leverage Demandbase to swiftly develop custom predictive models tailored to your business needs. By harnessing machine learning and comprehensive data analysis, Demandbase delivers actionable insights quickly, avoiding the costs and delays of traditional custom projects.

Automation

Demandbase automates account-based marketing activities, streamlining tasks such as ad placements, direct mail, and sales outreach. This automation saves time and resources, allowing teams to focus on driving revenue and building more pipelines efficiently.

Sales Intelligence

Demandbase provides deep insights into in-market buying groups and accounts. It equips sales teams with timely and relevant engagement insights, along with accurate company and contact data, to close more deals effectively.

Data

Demandbase enriches your applications with robust B2B data. This data can be integrated through APIs, cloud delivery, or flat files, boosting the effectiveness of your data lakes, warehouses, and other systems.

Rapid Custom Predictive Models

Demandbase enables rapid development of custom predictive models using AI and machine learning. These models help in targeting the right accounts and buying groups, optimising marketing and sales strategies quickly and effectively.

Book a HubSpot + Demandbase Strategy Call

Take the next step and book a session with our team, simply click one of the team members below and book a meeting at a time and day that suits you. Once booked, you’ll receive a calendar invite with a Zoom link to join the call. This call will usually be around 15/30 minutes of discovery before setting up a further call with our consultation team.