African Bush Camps Case Study

How do we create dynamic, engaging landing pages?

African Bush Camps is a luxury safari company that provides guests with authentic safari experiences, focusing on activities, the environment and local communities.

After updating their brand identity and website, they needed landing pages that reflected the new CI and could be customised by the team when needed. These landing pages also needed to be more engaging and dynamic to communicate both the emotive and factual side of a safari.

How can we build high-quality customisable landing pages?

Huble Digital helped African Bush Camps determine the exact range of modules that would be required for their marketing team to have full control over the landing page experiences.

The development team then got to work building them out using the HubSpot platform. In addition to being on-brand and consistent with the new African Bush Camps CI, the modules made use of drag-and-drop functionality to keep everything as simple and easy-to-use as possible.

“We needed to empower our marketing team to create outstanding landing pages.”

Redesigning a brand CI from the ground up and rebuilding a website are massive undertakings, with many moving parts and ripple effects. And if a certain brand touchpoint or customer interaction isn’t updated with the new look and feel, you risk leaving that customer feeling unengaged and uninspired.

With emotional engagement being key to their safari offerings, African Bush Camps had to make sure that each package and promotion had a landing page that resonated with their website visitors.

Creating...

The Huble Digital development team built 9 customisable HubSpot landing page modules, including a complex gallery slider module for safari package itineraries, as well as a 3-column module with a border and full editing functionality. All of this was achieved using the HubSpot CMS.

The team that made it happen...

The Huble Digital development team worked alongside our design experts to ensure every module was not only customisable and user friendly, but was also an outstanding extension of the African Bush Camps brand.

As the entire team are HubSpotters through and through, they were in their element working within the platform to achieve the desired result. The client was ecstatic with the delivered work and will be delighting customers with high-performing landing pages for a long time to come!

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