Increasing B2B lead generation: How MyWayPro achieved an ROI of 16,600 %

Learn how Huble's digital acquisition strategy helped MyWayPro acquire 120 new B2B customers in just 2 months.

MyWay Pro is a subsidiary of the D'Ieteren Auto Group , whose aim is to expand the group's used car trade.

MyWay is a B2C used car marketplace. MyWay Pro, the B2B branch, is focussed on the procurement and resale of used cars to B2B car dealers. A platform has been created that is exclusively available to B2B car dealers to provide the best used car buying experience.

The challenge

The challenge of this project was to find out which acquisition channels were and will be the most promising and profitable to reach B2B car dealers and convince them to buy their vehicles through the MyWay Pro platform.

We focussed on B2B lead generation and experimented with different acquisition channels to identify the most effective ones in terms of volume and conversions.

The solution

Our solution was to develop a digital acquisition strategy to test the two largest markets and trial lead generation advertising campaigns on different acquisition channels.

We proposed to activate different channels, which we then analysed to create a detailed report that defined the growth strategy for the coming years.

For each of the channels, we tested different visual content in different formats, different messages, different target groups and different placements on the platforms.


We also customised the ads for each stage of the customer journey, with content and messaging tailored to each stage.

The results

120 %

new customers over a period of 2 months

17 %

ROI

These campaigns provided important insights for the development of MyWayPro in order to invest their media budget appropriately in the coming years.

The team identified major differences in performance between the two countries. We therefore recommended customer acquisition strategies adapted to the markets and cultures.

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