Our solution was to provide a digital acquisition strategy to test the two biggest markets and to pilot lead generation advertising campaigns on several acquisition channels.
We suggested activating different channels which we then analysed to provide a detailed report that determined the growth strategy for the coming years.
For each of the channels, we tested several visual contents in different formats, several messages, several audiences, several placements on the platforms.
We also adapted the ads according to the stages of the customer journey with content and messages adapted to each stage.
