Improving Apaleo's branding & marketing

Apaleo needed an experienced consultancy to help refresh their Corporate Identity (CI), relaunch their website and integrate the HubSpot marketing tool.

How do we supercharge our marketing efforts?

Apaleo is a disruptive hotel and property management platform that empowers hospitality brands to create their own tech stack. 

With an incredible product in hand, Apaleo was looking to improve their marketing efforts with better messaging guidelines, a new website, and more streamlined buyer journeys. 

As a tech company, Apaleo also understood that securing the right software is critical to unlocking business growth. Their goal: to transform their marketing activity using HubSpot’s marketing software.

Marketing to match Apaleo’s innovative product offering

Huble worked closely with Apaleo to develop new corporate identity guidelines and finetune their brand messaging.  

With this messaging in place, they refreshed Apaleo’s design and branding before building their new website. 

Huble then onboarded the Apaleo teams onto HubSpot Marketing Hub. Using HubSpot, they also designed and integrated landing page and email templates and optimised and improved customer experience by optimising and automating key processes along the buyer’s journey. 

Finally, Huble migrated the existing blog into HubSpot before setting up three new blog pages to align with Apaleo’s distinct offerings.

“We needed a modern, website with a connection to the most up-to-date technical conditions of marketing automation.”

Apaleo needed a gorgeous and professional website that would showcase their products, generate leads and express their brand messaging.    

In selecting HubSpot to level up their marketing, Apaleo needed a partner who could set up automation and train them to use the HubSpot system. 
Bespoke Team Images 18

Delivering a powerful, user-optimised website that featured sleek, refreshed branding.

They then integrated Apaleo’s new website with HubSpot’s Marketing Hub, enabling the Apaleo team to implement powerful marketing automations. 

When introducing this new technology, Huble gave Apaleo the tools they needed to continue driving marketing success using the HubSpot platform. 

Margaret Ady
Margaret Ady
Chief Marketing Officer

“The collaboration with Huble Digital quickly became very rewarding. In addition to innovative ideas regarding our brand identity and the quick implementation of the website, Huble Digital also has the necessary know-how to ensure a smooth integration into HubSpot.”

The team that made it happen

Huble’s Munich-based writers, developers, designers, brand strategists and integration specialists worked together to refresh Apaleo’s branding and build their new website. 

During the website creation process, Huble’s HubSpot marketing specialists helped Apaleo get up and running quickly and effectively with the HubSpot platform. 

By bringing so much talent to the table, Huble is able to support Apaleo in their quest to innovate the hospitality industry. 
Bespoke Team Images 13-1

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