Revolutionising eCommerce: HubSpot launches Commerce Hub

10 min read


In this article, we give a comprehensive overview of HubSpot's new Commerce Hub and go into detail about its innovative features.

During INBOUND23, HubSpot unveiled the exciting launch of the Commerce Hub. 

Designed with a vision to revolutionise e-commerce, Commerce Hub brings together a range of features that streamline the complexities of commerce operations. This hub offers businesses a new sense of unity, allowing them to seamlessly manage payments, quotes, invoices and product libraries - all within the HubSpot platform.

From startups looking to build their online presence to enterprise businesses looking for streamlined solutions, Commerce Hub's versatile features promise improved efficiency and customer experience. This Hub is not just an update, but a strategic move that underscores HubSpot's commitment to helping businesses thrive in the dynamic world of e-commerce.

Let's take a closer look at the array of features that define the foundation of Commerce Hub's capabilities:

Commerce Hub: a comprehensive overview

Commerce Hub is HubSpot's all-inclusive solution for e-commerce management. Designed to seamlessly integrate with HubSpot CRM, it streamlines the entire opportunity-to-revenue process.

Here are some of the key highlights:





 Initially available to US-based customers, with plans for global expansion.

Tier structure

Commerce Hub does not have tiers, but certain advanced features may  depend on your HubSpot edition.

Add-on hub

 Commerce Hub is an add-on to your existing HubSpot setup, complementing your CRM.

Payment processors

It currently supports Stripe and HubSpot Payments, with more processor options in   the pipeline.

Accounting integration

Commerce Hub easily integrates with existing accounting systems, such as QuickBooks.

Payment choices

Choose between HubSpot Payments, seamlessly integrated within HubSpot, or Stripe for those with an existing Stripe account.

Pricing model

Commerce Hub operates on a pay-as-you-go model. Some advanced features may require subscriptions to other HubSpot products.

Fee calculation

Fees vary depending on your selected payment processor, with precise details available in the product catalogue.

Commerce Hub empowers businesses to streamline their e-commerce operations, from invoicing and subscription management to quotes and automated billing, all within the HubSpot ecosystem.

Here's a closer look at the key features that Commerce Hub brings to the table:

HubSpot’s new Commerce Hub: key features 

Now, let's delve into the heart of Commerce Hub - the key features and how they can revolutionise your e-commerce endeavours.

From streamlined invoicing to subscription management, Commerce Hub offers a toolkit tailored to modern commerce.

Discover how these features can reshape your business processes:

  • Invoices: Simplify your billing process by generating native invoices directly within your CRM. Benefit from automated workflows and gain invaluable revenue insights.

  • Subscriptions & subscription management: Easily bill clients for recurring services and effortlessly manage subscriptions—all within the HubSpot ecosystem.

  • Quotes: Craft agreements with clients, complete with e-signatures and prompt payment capabilities.

  • Payment links: Collect payments and sell products seamlessly by embedding links online.

  • Commerce objects: This encompasses payment, subscription, and invoice management.

  • Automated billing: Bid farewell to time-consuming manual tasks; Commerce Hub automates collections, customer onboarding, and renewal management.|

  • HubSpot payments: Collect payments hand-in-hand with HubSpot's CRM through the native payments tool.

  • Stripe payment processor: Utilise your own Stripe account to collect payments directly within HubSpot CRM.

  • Products library: Efficiently manage and showcase your product catalogue.

Having explored the key features, let’s have a closer look at the Stripe payment processing as well as the invoices.

Stripe Payment Processing

One of the headline enhancements in Commerce Hub is the integration of flexible payment processing through Stripe.

Now, users can seamlessly and quickly collect payments from customers directly within the HubSpot CRM using their existing Stripe login credentials. This integration brings unparalleled convenience, allowing businesses to harness all the capabilities of Commerce Hub without switching payment processors, especially if they are already using Stripe.

Use Case: Imagine a scenario where a customer has been utilising Stripe as their preferred payment processor. With Commerce Hub's Stripe integration, there's no need to disrupt their established workflow. They can now seamlessly manage payments, quotes, and billing processes while enjoying the benefits of HubSpot's CRM ecosystem.

Invoices: streamlining payments for speedy transactions

Another stellar addition to Commerce Hub is the brand-new invoicing tool. If getting paid faster is a priority for your business, then invoices within Commerce Hub can be a game-changer. With this feature, you can seamlessly turn a quote into cash in record time, all while keeping the process well within the confines of your HubSpot CRM.

Sending invoices directly from your CRM not only enhances efficiency but also ensures that you're on top of your invoicing game. 

Key benefits of invoices in Commerce Hub:

  • Get paid faster: Say goodbye to long wait times for payments. With Commerce Hub's Invoices, you can expedite your payment collection process.

  • Streamlined invoicing: Bill your customers with ease using native invoicing capabilities right from within your CRM. This streamlined approach saves you time and effort.

  • Automated actions: Implement invoice-based workflows to automate essential actions, reducing manual tasks and the risk of human error.

  • Revenue reporting: Access robust reporting tools to gain insights into your revenue streams, helping you make informed business decisions.

Invoices in Commerce Hub go beyond simple billing; they empower you to manage your finances more efficiently, stay on top of overdue payments, and gain valuable insights into your revenue.

Discover the power of Commerce Hub with Huble

By redesigning existing features and introducing enhancements, HubSpot has created a comprehensive solution that meets the diverse needs of modern commerce.

From seamless integration with Stripe for flexible payment processing to revolutionary native invoice generation, Commerce Hub offers a range of features that can reshape the way businesses approach eCommerce management.

With features like HubSpot payments, quotes, payment links and automated billing, Commerce Hub is poised to become an indispensable tool for businesses looking to compete in the e-commerce space.

Now, if you're ready to explore the Commerce Hub and unlock its potential for your business, reach out to our team at Huble.

Not using HubSpot yet?

Book a demo with our team today.

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