Find out more about what you can expect from a marketing audit and how it can help you achieve your marketing goals in 2024.
As the calendar year draws to a close, it's a critical time for companies to reflect on their marketing strategies.
The decisions made during this period will not only affect the closing figures for this year but significantly impact the roadmap for the next year.
At Huble, we’re here to help businesses with this crucial task with a specialised marketing audit offering.
Aimed at evaluating and optimising your current marketing strategies, a marketing audit ensures you're well-prepared to hit the ground running in 2024.
Why do you need a marketing audit?
Planning your marketing budgets for 2024 requires a thorough understanding of your current marketing performance so you can identify strategic gaps and areas for optimisation, helping you unlock your full potential; this is where a marketing audit comes in.
Let’s look at a few reasons why they’re so important:
- Data-driven decision-making: Leveraging data is no longer a luxury but a necessity. A marketing audit provides a thorough analysis of your current marketing efforts, giving you a clear picture of what’s working and what’s not. This data-driven insight is invaluable in making informed decisions as you plan your marketing budget for the next year.
- Alignment with business objectives: As your business evolves, so should your marketing strategies. An audit helps ensure that your marketing efforts are in sync with your business objectives, setting the stage for coordinated growth and success in 2024.
What’s included in Huble’s marketing audit?
Diving into a marketing audit with Huble is not just about identifying gaps - it's a tailored journey designed to provide actionable insights and a clear roadmap towards achieving your marketing goals.
Let’s look at what’s included in the marketing audit:
- Tailored audit over two and a half days: A senior marketing consultant will dedicate 20 hours spread over two and a half days to meticulously evaluate your marketing efforts. This tailored approach ensures a thorough analysis aligning with your specific needs and industry standards.
- Diverse audit categories: Depending on the brief provided, the audit encompasses several areas including:
- Content audit
- Website UX & CRO audit
- Email marketing audit
What you need for a marketing audit
To get the maximum benefit from a marketing audit, there are certain prerequisites:
- Well-defined personas: Having well-defined personas or ICP segments is crucial as it forms the basis of the audit analysis.
- Marketing manager: A dedicated marketing manager who can define the objectives of the audit and provide a detailed scope is essential for a successful audit.
- Heat mapping tools: For audits involving website pages, having heat mapping tools in place is necessary to analyse user interactions and behaviours.
Case study: Revamping DTS Solutions’ content strategy
Our journey with DTS Solutions showcases how a focused content audit can turn the tide, bringing increased traffic and heightened visibility.
Let’s explore how we helped them transform their content efforts:
The challenge
DTS Solutions faced a common dilemma; its website had abundant product and service-based content, but it lacked content for those at the awareness stage of the buyer journey. This meant that they needed a robust content strategy to enhance search engine visibility and attract more leads.
The Huble approach
Our team initiated the transformation by conducting a comprehensive content audit of the DTS Solutions website. This audit revealed gaps in content, particularly for those at the awareness stage.
Post-audit, we engaged with DTS Solutions’ subject matter experts to create content synopses.
Once approved, the Huble content team crafted high-quality, SEO-optimised blogs, ensuring they resonated well with search engines and the target audience.
The impact of our work
The revamped content strategy led to:
- A 38% increase in DTS keywords ranking on page 1 of Google search results.
- 16 new SEO-optimised blogs driving substantial traffic to the website.
- 11 of these blogs and 1 new pillar page ranking on page 1 of Google for specific keyword terms.
Ashley Garwood, Marketing Manager at DTS Solutions, had this to say about our engagement:
“The Huble Digital team has been a great asset to our team, enabling us to really focus our efforts on the attract phase of the buyer journey. From the initial content audit through to the final piece of content, they are a very structured and process-driven team providing great results”.
To learn more about our work read the full DTS Solutions case study.
Post-audit value
The value of a marketing audit extends far beyond the final report; should you choose, we can refine and elevate your marketing strategies, ensuring they resonate effectively as you march towards your 2024 goals.
- Detailed insightful report: Post-audit, you will receive a comprehensive report outlining the findings, recommendations, and actionable steps to improve your marketing strategy.
- Collaborative implementation: Our team doesn’t just stop at providing recommendations. If you wish, we can work closely with you to implement these suggestions, ensuring that your marketing efforts are refined and realigned with your business goals.
- Monitoring and continuous support: As you act upon the recommendations, our team remains at your disposal to monitor the progress and ensure your marketing strategies are on the right track towards achieving your 2024 goals.
Understand where to focus your marketing efforts
It's never too early to start preparing for the future, especially when it comes to optimising your marketing strategies.
A tailored marketing audit is the catalyst you need to take your marketing efforts to new heights.
With the year-end in sight, now is the opportune time to evaluate, adjust, and reignite your marketing initiatives to ensure a prosperous 2024.
Schedule your marketing audit today, our seasoned marketing consultants are ready to provide the insights you need to make data-driven decisions and kickstart a successful marketing journey in 2024.
