07.11.2012

HubSpot Implementations

How well do you know your customers?

2 min read

Bob

How well do you know your customers?

Do you know what your customers read? Can you really know your customers or prospects properly if you don't know the news stories they are interested in or the publications that they follow?

Most people will take in at least three sources of news...

• A national daily news source – for some, this might be listening to BBC Radio 4’s Today program or checking the headlines on a news website, or reading a national newspaper, even if it is just a skim read.

• A publication that targets their vertical market – it is essential to know the gossip of the marketplace. Who is buying who? Who’s doing what and who for? Your customers want to know what’s going on around them and so should you!

• A business title – something that expands the mind, generates ideas and informs them about what is going on in the broader marketplace.

This is just a rule of thumb, many people will read more and some will read less - and remember, they don't necessarily just read the magazine or website versions of the above types of media. They may just subscribe to the Twitter or LinkedIn feed. With social media spreading like wildfire, unlimited and immediate access to current news has never been easier.

In an ideal world, we would suggest that you ask 10 of your current customers or prospective customers what they read and why. This should provide a good idea of where you should target your PR and Marketing efforts to receive best value.

 

Transform your front office with HubSpot & Huble.

Considering HubSpot? Discover how we help large businesses implement and optimize HubSpot across marketing, sales, and service to streamline operations, unify data, and drive innovation.

Latest Insights

Marketing & Creative

5 min read

The Website for One: Why your data needs to work before your AI does

Learn how to unify and clean data across HubSpot and Amplitude to improve CRM accuracy and drive smarter customer engagement.

Read more

Websites & Portals

10 min read

Overcome poorly built websites: how to fix and optimize your CMS

Struggling with a complex, outdated website? Discover how to fix broken foundations, streamline your CMS, and unlock faster, smarter digital execution.

Read more

Sales & Revenue

5 min read

How to use HubSpot's Deal Inspection View

In this article, we explore the Deal Inspection View, its impact on sales pros, and its focus on analysing deal health and velocity.

Read more

Marketing & Creative

7 min read

Only 8.6% of businesses are fully AI-ready - join the few that are

Only 8.% of businesses are AI-ready. Learn how to prepare your data, stack, and strategy now to lead the AI race in 2025. Start your roadmap today.

Read more

Marketing & Creative

8 min read

The cost of bad data: why AI is failing 3 in 4 businesses

Poor data is derailing AI for 3 in 4 businesses. Learn why fixing your data foundation is key to unlocking real ROI from AI.

Read more

Sales & Revenue

9 min read

How to Build a Monthly Recurring Revenue Pipeline in HubSpot

Is your sales pipeline and forecast in line with your business plan and projections? Find out — build a recurring revenue pipeline in HubSpot.

Read more

Marketing & Creative

9 min read

How to build your customer journey map into HubSpot

How to effectively create a customer journey map and how a Hubspot Marketing Consultancy can help you build it into Hubspot.

Read more

HubSpot Implementations

8 min read

Use mergers and acquisitions as a trigger to switch to HubSpot

Explore the advantages of migrating to HubSpot during M&A, includes real-world examples of successful HubSpot migrations during mergers and acquisitions.

Read more

Marketing & Creative

6 min read

Huble partners with Demandbase: powering ABM at scale

Huble is proud to announce a strategic partnership with Demandbase, a leader in account-based marketing technology.

Read more

Sales & Revenue

10 min read

The importance of accurate quantitative sales forecasting

In this post, we discuss the impact of inaccurate vs accurate sales forecasting & the key components of quantitative sales forecasting.

Read more