12.11.2012

Marketing & Creative

The importance of creativity in a campaign

2 min read

Bob

The importance of creativity in a campaign

We have all been that in that meeting. You know the one - budget cuts, staff cuts, shifts in business processes... But does it mean that marketers should curtail their creativity? Does creativity mean expensive?

Recessions are without question a difficult time for everyone. With the nation’s workforce in a constant state of flux, it is no surprise that employees and suppliers nationwide are upping their game, and of course, marketing departments and agencies are no different.

And while corporates claim to recognise the importance of strategic, cost-effective PR and Marketing plans that will keep both sales and consequent profit high, they are also likely to equate creative campaigns that cut through the gloom with heavy price-tags. On the other side of the table, you have an in-house marketing team (or even just one individual) who wants to prove their worth internally be delivering a sales lead-generating, creative campaign. How can you balance this potential boardroom fracas?

It is often said that two heads are better than one, and so the savviest marketers have learnt how to harness the influence of well-chosen external experts who can contribute their niche experience and apply creative expertise to the overall campaign strategy.

After all, it just isn’t feasible any longer to conduct your own research, learn and implement new techniques in SEO, social media, content generation and outbound marketing, all whilst keeping the day-to-day activity ticking over and within budget, and also be creative.

Therefore, B2B marketers are increasingly taking advantage of outsourced experts with specific relevant industry experience who can bring new ideas to the campaign, provide expertise in new channels and techniques and therefore help the in-house marketer increase their own profile within the business. Meanwhile, the campaign flourishes, delivers more well-qualified leads and brings sales and marketing departments together - and all at a far lower cost than the board expected.

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

Marketing & Creative

6 min read

Poor data blocks AI decisions for 69% of companies. Here’s why.

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

Marketing & Creative

15 min read

Essential HubSpot workflows you should implement in 2025

HubSpot workflows are the perfect way to automate professional processes. We unpack our favourite HubSpot workflows to showcase how useful they are.

Read more

Marketing & Creative

16 min read

How to run your first ABM pilot with HubSpot and Demandbase

In this article, we’ll guide you through the key steps to successfully launch your first ABM pilot using these two powerful platforms.

Read more

Sales & Revenue

17 min read

12 HubSpot Sales Reports you need in 2025

Explore HubSpot Sales Reporting, showcasing 12 powerful, customizable reports designed for sales leaders.

Read more

Marketing & Creative

6 min read

57% of leaders say they're AI-ready, only 8% actually are. Here’s why.

Explore the gap between leadership confidence and AI readiness, revealing why 71% of companies are rushing AI adoption without fixing their data strategy.

Read more

Websites & Portals

16 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

HubSpot Implementations

14 min read

HubSpot data encryption: protect sensitive data across your business

Learn how HubSpot data encryption and HubSpot data protection safeguard sensitive information, ensure compliance, and keep your business secure.

Read more

Marketing & Creative

30 min read

111 Account-based marketing statistics you need to know in 2025

In this article, we look at 111 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more

Marketing & Creative

18 min read

Digital marketing trends for 2025 and how to leverage them

In this article, we dive deep into the most significant digital marketing trends of 2025 and how you can leverage them for your business.

Read more

Seek Evolution

6 min read

Huble proves HubSpot’s Enterprise Power with British Council

In this article, we reflect on Huble's journey to winning HubSpot's Product Excellence Impact Award for their work with the British Council.

Read more