12.11.2012

Marketing & Creative

The importance of creativity in a campaign

2 min read

Bob

The importance of creativity in a campaign

We have all been that in that meeting. You know the one - budget cuts, staff cuts, shifts in business processes... But does it mean that marketers should curtail their creativity? Does creativity mean expensive?

Recessions are without question a difficult time for everyone. With the nation’s workforce in a constant state of flux, it is no surprise that employees and suppliers nationwide are upping their game, and of course, marketing departments and agencies are no different.

And while corporates claim to recognise the importance of strategic, cost-effective PR and Marketing plans that will keep both sales and consequent profit high, they are also likely to equate creative campaigns that cut through the gloom with heavy price-tags. On the other side of the table, you have an in-house marketing team (or even just one individual) who wants to prove their worth internally be delivering a sales lead-generating, creative campaign. How can you balance this potential boardroom fracas?

It is often said that two heads are better than one, and so the savviest marketers have learnt how to harness the influence of well-chosen external experts who can contribute their niche experience and apply creative expertise to the overall campaign strategy.

After all, it just isn’t feasible any longer to conduct your own research, learn and implement new techniques in SEO, social media, content generation and outbound marketing, all whilst keeping the day-to-day activity ticking over and within budget, and also be creative.

Therefore, B2B marketers are increasingly taking advantage of outsourced experts with specific relevant industry experience who can bring new ideas to the campaign, provide expertise in new channels and techniques and therefore help the in-house marketer increase their own profile within the business. Meanwhile, the campaign flourishes, delivers more well-qualified leads and brings sales and marketing departments together - and all at a far lower cost than the board expected.

Latest Insights

Marketing & Creative

8 min read

Marketing in 2025: the future of AI in Marketing

Explore how AI will transform the daily workflow of marketers of the future: from AI-driven insights to content creation, crisis management, and more!

Read more

HubSpot Implementations

13 min read

HubSpot CDP: the future of unified customer data

Unlock the potential of a HubSpot CDP. Discover how to unify customer data for enhanced insights and personalised marketing strategies.

Read more

HubSpot Implementations

12 min read

8 key steps for a successful HubSpot change management strategy

Explore essential steps of HubSpot change management for CRM migration, ensuring a transition that minimises disruption and drives user adoption.

Read more

HubSpot Implementations

10 min read

How to choose a HubSpot partner in Belgium

Explore the key takeaways from DMEXCO 2024, including the importance of customer retention, AI-driven personalisation, and ethical considerations.

Read more

Marketing & Creative

9 min read

8 key lessons from DMEXCO 2024 for Digital Marketers

Explore the key takeaways from DMEXCO 2024, including the importance of customer retention, AI-driven personalisation, and ethical considerations.

Read more

HubSpot Implementations

12 min read

How sales teams can benefit from HubSpot Sales Hub AI tools

Explore the key takeaways from DMEXCO 2024, including the importance of customer retention, AI-driven personalisation, and ethical considerations.

Read more

Marketing & Growth

14 min read

Top 6 HubSpot Product Updates From INBOUND 2024

This article will explore the major product updates unveiled at INBOUND 2024, why they are critical, and how they can help you grow your business.

Read more

Marketing & Creative

11 min read

HubSpot Breeze AI: a deep dive for HubSpot users

Key features of Breeze AI, and how its various tools, including Breeze Copilot and Breeze Agents, are set to transform the way businesses operate.

Read more

Marketing & Creative

10 min read

HubSpot Breeze Intelligence: data enrichment & intent data at scale

How HubSpot Breeze Intelligence addresses personalization in B2B marketing by integrating advanced data enrichment and buyer intent features into HubSpot.

Read more

Marketing & Creative

6 min read

Third-party cookies: Google's delay and the impact on advertising

Find out more about Google's decision to delay the removal of third-party cookies and what it means for the future of the digital advertising industry.

Read more