05.12.2012

Marketing & Creative

Will Gardiner is announced as one of PRWeek's 29 Under 29!

2 min read

Bob

Will GardinerI was really pleased to nominate Will, the B2B Marketing Lab’s Science Director for the PRWeek's 29 under 29 award as it gave me the opportunity to credit his outstanding work in developing our offering for our sister company ITPR, an international B2B tech PR and Marketing consultancy.

November was an extraordinary month for The ITPR Group. ITPR was voted the most popular PR agency among tech journalists in PRWeek, we celebrated the successful launch of The B2B Marketing Lab and the announcement of Will’s award ends the month with a bang!

Will’s contribution to the ITPR Group over the last year has been remarkable. The launch of the B2B Marketing Lab would not have been possible without Will’s extensive experience and knowledge. 

On top of this, he has been integral in helping us move beyond the ‘dark ages’ of demonstrating PR’s impact simply through rudimentary statistics on media coverage, to instead using a rich level of analytical data from multiple sources, including media statistics, web analytics, social media data and SEO performance figures – and then using the data and analysis to show the tangible and quantifiable link between the PR & Marketing activity and the sales pipeline.

Click here to read the full article in PRWeek, or keep on reading to find out why Will was selected.

  • Will progressed from junior account executive to board director in just four years. He is in charge of a portfolio of accounts worth £500k in annual revenue.
  • Since he took responsibility for ITPR Group's business development in April 2010, he has increased monthly qualified leads by 25 per cent.
  • In the past year, he has grown the agency's pitch success rate to 90 per cent. His marketing activity has also delivered more than £300,000 in fee income.
  • He has trained the agency in the use of social media, and oversaw the implementation of a measurement mechanism that shows how PR directly drives sales leads.

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

HubSpot Implementations

10 min read

HubSpot AI security FAQ: what CTOs and CIOs need to know

Discover how to securely adopt HubSpot AI while meeting compliance demands. Learn best practices to protect data and navigate regulatory challenges.

Read more

Sales & Revenue

17 min read

HubSpot HIPAA compliance: everything you need to know

Explore HubSpot's HIPAA compliance. We cover the basics of HIPAA, challenges HubSpot faced, and HubSpot's new tools to meet compliance requirements.

Read more

AI Solutions

13 min read

AI use cases across sales, marketing and customer service

Explore practical AI use cases across marketing, sales, and customer service to demonstrate how AI can solve common business challenges.

Read more

Sales & Revenue

13 min read

Your guide to combining data and AI in sales enablement

Explore how AI in sales enablement transforms training and coaching with data-driven insights.

Read more

Sales & Revenue

15 min read

Boost lead quality with AI: data-driven lead scoring for B2B growth

In this article, we look at the power of AI in lead scoring and outline best practices for implementing AI in your B2B marketing strategy.

Read more

Websites & Portals

13 min read

12 B2B website trends changing the industry in 2025

What B2B website trends are changing the industry in 2025? What should your website include? Find out more with our blog.

Read more

Service & CX

7 min read

Why you need unified data for effective AI in customer service

Explore how AI for customer service can transform B2B customer retention strategies and drive revenue growth for lasting customer relationships.

Read more

Sales & Revenue

11 min read

The ROI of AI in sales: A numbers-driven look at productivity gains

Explore how AI tools can save sales teams up to 4,000 hours per month, and how AI solutions boost efficiency, quality, and revenue in sales operations.

Read more

Marketing & Creative

7 min read

Transform your business with AI: The SPARK AI Framework from Huble

Explore Huble’s SPARK framework, guiding businesses through AI readiness, strategy, implementation, and continuous improvement for lasting success.

Read more

HubSpot Implementations

18 min read

HubSpot Data Management: 6 strategies for success

This article dives into the central role of data management in maximising CRM potential and best practices for data management in HubSpot.

Read more