SEO & Paid Media

Build Powerful Ads with Facebook Dynamic Creative

6 min read


In this blog post, Lorenzo Labia, Paid Media Specialist at Huble Digital, takes you through what dynamic creative is, why it matters, how to set it up, what results it can offer, as well as its key limitations. 

Are low click through rates, high cost per clicks, or poor general ad performance getting you down? Well as part of the paid media specialist team at Huble Digital, I’m always looking for ways to improve these results for our clients. That’s why I’m so excited about dynamic creative — it’s a great way to drive better ad results on Facebook.

What Is Dynamic Creative?

Dynamic creative is a great way marketers can utilise machine learning, reduce ad fatigue, and deliver the best ad experience to prospects. It’s a Facebook-developed tool that accepts the basic components of a Facebook ad, and uses them to generate optimised ad combinations. 

Why It Matters

Dynamic creative makes your ads more impactful and efficient. It leverages machine learning to automatically deliver high-performing combinations of creative assets to your target audience. The importance of A/B testing in ad campaigns has become increasingly evident, and ad fatigue has become an issue we can no longer ignore, especially with remarketing campaigns. Remarketing is where we target users who have already engaged or interacted with our brand, for example someone who has visited our website.

Screenshot 2020-07-14 at 10.59.57

We’ve all experienced seeing the same ad again and again, causing us to lose interest or even get annoyed with brands. With dynamic creative, you can offer prospects multiple variations of ad copy and image combinations to minimise this friction. An example of this will be that visitors will now be given a customised ad experience, specific combinations of these various image and text combinations will be shown according to how users interact with ads and what combination is found to be successful by the Facebook algorithm. 

When you combine dynamic creative with campaign budget optimisation, you’re left with a powerful duo in your marketing pocket (stay tuned for more on this in a future blog post!). See some of our paid media success stories here

How To Set Up Dynamic Creative In Under 30 Minutes

To set up dynamic creative you’ll need to:

  1. Create an entirely new campaign or set up a new ad set in an existing campaign. If setting up a new campaign, follow the  usual steps, such as selecting campaign objectives. 


  2. When you reach the point of the conversion tile, you’ll find the dynamic creative option just underneath — make sure you enable it. 


  3. Then carry on with set up as you normally would! 

When you reach the ad creation stage, you’ll have the option to add multiple text. images, headline and CTA variations. You can add up to 5 of each, and I highly recommend you do so. Also, make sure your images and text variations all make sense with each other, or you could be left with some funny results!

What about the results?

We’ve had many highly successful campaigns using dynamic creative in combination with other Facebook tools at Huble Digital, but you don’t have to take our word for it. 

Facebook partner, ROI Hunter noticed some fantastic results for a client of theirs, including: 

  • 70,000 clicks
  • CTR up from 0.47% to 2.17%
  • CPC down from €0.13 to €0.07
  • Newsletter subscription increased by 461% 

All after only 3 days

Are there limitations?

It’s true, dynamic creative does have its drawbacks. For instance, you’re limited to one ad per ad set, so you’ll need to duplicate an adset to have a second ad variation or URL. 

Dynamic creative also doesn’t work for ads in multiple languages, or asset customisation. It may also be limited by some objectives, such as engagement. 

Finally, given that all copy variations need to make sense when mixed and matched with each other, if you’re set on a specific image matching with a specific line of copy, you may need to go the more traditional creative route. 

Leverage the strengths and transcend the challenges, with an agency partner

Dynamic creative is a new and powerful tool to add to your marketing strategy. Sometimes, though, you may need expert help to push it as far as it can go, and to ensure you're getting maximum value  from your campaign. If that’s the case, reach out to the team at Huble Digital. Contact us for paid media and SEO solutions that can help you build a resilient business core. 

Book a free SEO audit

Your website is your most valuable sales and marketing tool, so it needs to be as optimised as it can be. Uncover opportunities to boost your rankings with a free SEO audit.

Latest Insights

Sales & CRM

20 min read

HubSpot HIPAA compliance: everything you need to know

Explore HubSpot's HIPAA compliance. We cover the basics of HIPAA, challenges HubSpot faced, and HubSpot's new tools to meet compliance requirements.

Read more

Marketing & Growth

21 min read

Enhancing your marketing processes with HubSpot AI

Learn how you can integrate HubSpot’s AI assistants into your marketing processes to optimise your efforts and supercharge efficiency. 

Read more

Sales & CRM

17 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more


3 min read

Huble named #1 in HubSpot Consultancy Proficiency and Marketing Strategy Agency on G2

We are proud to have been recognised as the leading solutions provider in the Best HubSpot Consulting Services category of the G2 Spring reports 2024. 

Read more

Marketing & Growth

22 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

Sales & CRM

25 min read

HubSpot Data Management: 6 strategies for success

This article dives into the central role of data management in maximising CRM potential and best practices for data management in HubSpot.

Read more