03.02.2021

Marketing & Creative

How to compress images on your website?

4 min read

Kostas

Do you compress images before uploading them onto your website? In this blog post, we discuss why uploading print-quality images on your website is a waste and the steps you can take to easily compress images before uploading them onto your CMS.  

 

Whether your website is hosted on HubSpot or any other CMS platform, images are one of the core assets that can have the biggest impact on your page speed, particularly if you are using a mobile connection. 

There is no doubt that as marketers we are always looking to use the best quality images with a high resolution on our website that will have a powerful impact on our audience. 

But the reality is, that uploading high-quality images on a website – print quality images – is actually unnecessary as that level of detail and resolution does not render on a screen. 

Therefore, compressing images on your website should be a compromise between a high-quality image and page speed.  

How can you easily compress images?

So, with that said let’s dive into how you can compress your images in HubSpot. 

If you have large images in HubSpot – simply go to your file manager and download the files onto your computer. 

As a benchmark, your images should be between 100-150 kilobytes.

Screengrab of HubSpot file details

Once downloaded, you have two options – 

  1. There are plenty of free online tools you can use that automatically compress your images (e.g. tinypng or compressjpeg.com)

  2. Use editing software to compress images. Photo editing software such as Photoshop allows you to optimise images for the web so you can easily export your images at the right levels. 

These online tools can magically compress images for you and are a quick solution to improving your web speed. Let’s look at tinypng.com …

Screengrab of the tinypng website

Simply upload the image you downloaded onto the online tool. The tool will then work to remove the unnecessary data on the image file to produce a much cleaner version that is smaller.

Screen grab 3

As you can see above, in just a few seconds tinypng.com has reduced the image file by 82% taking it from 2.6MB to 474.5KB. You can then download this back onto your computer with no notable difference in quality to the original.

 

Screengrab of the image after optimizing



Screengrab of image before optimizing
474.5KB Image 2.6MB Image

 

Once you have the compressed image on your desktop, go back to HubSpot file manager and click ‘replace’ on the image you want to swap out.

screengrab of HubSpot file manager uploading an image

By doing this (instead of uploading a new image), HubSpot will automatically update the image across all the website pages it’s used on. 

40% of people abandon a website that takes more than 3 seconds to load.

As you can see, compressing images is super quick and easy and HubSpot takes a lot of the manual work out of swapping large images across your website for smaller image files.  With this approach, you will be guaranteed to increase your website speed (without affecting image quality) increasing the overall user experience of your website.

Find out about our SEO services here and if you like to find out more about working with us click here.

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

Marketing & Creative

8 min read

The cost of bad data: why AI is failing 3 in 4 businesses

Poor data is derailing AI for 3 in 4 businesses. Learn why fixing your data foundation is key to unlocking real ROI from AI.

Read more

Marketing & Creative

9 min read

How to build your customer journey map into HubSpot

How to effectively create a customer journey map and how a Hubspot Marketing Consultancy can help you build it into Hubspot.

Read more

HubSpot Implementations

8 min read

Use mergers and acquisitions as a trigger to switch to HubSpot

Explore the advantages of migrating to HubSpot during M&A, includes real-world examples of successful HubSpot migrations during mergers and acquisitions.

Read more

Marketing & Creative

6 min read

Huble partners with Demandbase: powering ABM at scale

Huble is proud to announce a strategic partnership with Demandbase, a leader in account-based marketing technology.

Read more

Sales & Revenue

10 min read

The importance of accurate quantitative sales forecasting

In this post, we discuss the impact of inaccurate vs accurate sales forecasting & the key components of quantitative sales forecasting.

Read more

Marketing & Creative

8 min read

47% of companies say AI falls short, even after unifying their data

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

HubSpot Implementations

9 min read

HubSpot Brands: pros and cons of managing multiple brands in HubSpot

Explore how HubSpot Brands can be leveraged to streamline operations, enhance brand coherence, and drive organisational efficiency.

Read more

HubSpot Implementations

13 min read

HubSpot solution architecture: maximising CRM efficiency

In this article, we will explore the concept of HubSpot solution architecture, the role of HubSpot Solutions Architects and the value of 24/7 support.

Read more

HubSpot Implementations

17 min read

HubSpot Development Support: Stop overwhelming your internal team

Explore how organizations can avoid overwhelming their internal teams by leveraging external HubSpot development support.

Read more

Marketing & Creative

6 min read

Poor data blocks AI decisions for 69% of companies. Here’s why.

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more