03.03.2022

HubSpot Implementations

Collaborating remotely: Using CRM to align your people

5 min read

Jess

Is your remote team suffering from miscommunication and mistrust? Do you know how to stay remote and solve internal issues? In this blog, we unpack how CRM software can help.

The COVID-19 pandemic forced companies to move away from working in offices, to full-time remote working. With the sudden switch to remote working, few companies were prepared for the degree of change that it would bring to their teams. Remote working comes with its own unique challenges, including employee accountability and work efficiency. Whilst some companies are now returning back to the office, many have decided to stay remote or have created more flexible working schedules.

Whether you’re fully remote or navigating a return to work schedule, an effective Customer Relationship Management (CRM) system can assist your team. 

At our 2021 Grow with Inbound conference, Huble Digital’s Chief Customer Officer, Jess Packer, sat down with Phoebe Scott, the Global Director of CRM at Avison Young. They chatted about how the HubSpot CRM rollout at Avison Young has positively impacted the real estate business as they continue to work remotely. As Scott notes, Avison Young was not remote before the COVID-19 pandemic; however, this provided them with the opportunity to merge all their data into one CRM system.

How using CRM software can solve remote working challenges

Watch the full interview in this video.

Is your team collaborating well remotely?

It’s often hard to know if your team is working well when not together. We’ve drawn up a handy list to help you identify signs your team might need a more effective CRM system.

  1. Communication errors. Effective communication is needed for your team to be productive. Poor communication can lead to misunderstandings within your team. This often shows up as missed deadlines and a lack of streamlining internal business processes. 

  2. Lack of trust. One of the first signs of miscommunication amongst your remote team is a blatant lack of trust between team members. A lack of trust can negatively impact the success of remote teams so it’s important to implement technology that can facilitate trust-building, effective communication, and overall coordination of teams.

  3. Information silos. Transitioning to cloud-based systems for remote working can lead to information silos. This is a split in the data that your team needs to work on. This split creates barriers in sharing information across your teams, affecting the data quality as well as the holistic view of the company's performance. 

Without effective communication and collaboration, remote teams will rarely be on the same page. This is where CRM software can help you and your team successfully work remotely. 

Related: As a marketer, do you know how to build a successful remote team? Read our blog to learn how

How using CRM software can solve remote working challenges 

Now that we’ve identified the common challenges facing remote workers and their teams, we’re going to show you how CRM software can assist in overcoming these challenges and help bring your team closer together. 

  • Improved accountability. CRM software with built-in productivity capabilities adds a new level of transparency and accountability for your team. Marking off projects, milestones and tasks, as well as automated follow-ups, allows for team members to be held accountable for their day to day tasks. 

  • Centralised work. Without a central office, remote workers need a centralised hub to store all of their data. This ensures that all documentation is easily accessible for all, allowing for effective communication between teams. 

  • Sustain and grow customer relationships. Nurturing customer relationships in the online world can be difficult, but with the right CRM software, you can not only retain but also grow new customer relationships. With a single customer view, you can provide the right message at the right time at every stage in the customer journey. This personalisation can only lead to increased loyalty.

Want to know how our remote sales team has adapted to meet our targets? We’ve unpacked our tips in a convenient blog. 

  • Improve security. With increased levels of security, CRM systems protect the data entered into them no matter the location. This not only provides a sense of security while your team works remotely but also a future-proof backup of important customer and company data. 

 

Select a partner who understands your needs 

As a fully remote team, we understand what it takes to keep the operational wheels turning. Phoebe Scott stated that “a deciding factor for choosing HubSpot CRM was how easy it was for their remote team to learn and make the switch.” 

Our team will help you configure a mature CRM system through our HubSpot CRM onboarding process that’s personalised to your needs, so you can onboard your current team, easily add new team members, and guarantee user adoption - no matter where your team works from. 

Contact one of our consultants today to close the loop and reduce team friction in your business. 

Transform your front office with HubSpot & Huble.

Considering HubSpot? Discover how we help large businesses implement and optimize HubSpot across marketing, sales, and service to streamline operations, unify data, and drive innovation.

Latest Insights

HubSpot Implementations

13 min read

HubSpot solution architecture: maximising CRM efficiency

In this article, we will explore the concept of HubSpot solution architecture, the role of HubSpot Solutions Architects and the value of 24/7 support.

Read more

HubSpot Implementations

17 min read

HubSpot Development Support: Stop overwhelming your internal team

Explore how organizations can avoid overwhelming their internal teams by leveraging external HubSpot development support.

Read more

Marketing & Creative

6 min read

Poor data blocks AI decisions for 69% of companies. Here’s why.

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

Marketing & Creative

15 min read

Essential HubSpot workflows you should implement in 2025

HubSpot workflows are the perfect way to automate professional processes. We unpack our favourite HubSpot workflows to showcase how useful they are.

Read more

Marketing & Creative

16 min read

How to run your first ABM pilot with HubSpot and Demandbase

In this article, we’ll guide you through the key steps to successfully launch your first ABM pilot using these two powerful platforms.

Read more

Sales & Revenue

17 min read

12 HubSpot Sales Reports you need in 2025

Explore HubSpot Sales Reporting, showcasing 12 powerful, customizable reports designed for sales leaders.

Read more

Marketing & Creative

6 min read

57% of leaders say they're AI-ready, only 8% actually are. Here’s why.

Explore the gap between leadership confidence and AI readiness, revealing why 71% of companies are rushing AI adoption without fixing their data strategy.

Read more

Websites & Portals

16 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

HubSpot Implementations

14 min read

HubSpot data encryption: protect sensitive data across your business

Learn how HubSpot data encryption and HubSpot data protection safeguard sensitive information, ensure compliance, and keep your business secure.

Read more

Marketing & Creative

30 min read

111 Account-based marketing statistics you need to know in 2025

In this article, we look at 111 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more