Marketing & Growth

Emerging digital health trends in the UK

5 min read


With more healthcare providers and patients adopting digital health technologies (DHTs), the way healthcare is delivered and managed is rapidly changing. Learn how the UK is looking to improve digital health literacy in order to keep up.

The emergence of DHTs such as telemedicine, wearable devices, health apps, and AI-powered diagnosis and treatment, is radically transforming the healthcare industry.

The UK is no exception, with digital health also gaining ground in its healthcare sector. This has led to the development of new programmes to help improve digital literacy among healthcare providers and educate the public about the new digital healthcare system.

The recently published Office of Health Economics report on the state of Digital Health in the UK summarises the digital health landscape in the UK, including these efforts to improve digital literacy. 

In this blog post, we’ll examine these findings and the lessons they learned from them.

An overview of digital health in the UK

The digital health market in the UK is supported by both the private and public sectors, with considerable involvement from academic institutions at the research level. Although private investors are vital in the early stages of development, the NHS buys the majority of healthcare technologies in the UK. This means that the majority of manufacturers follow NHS guidelines and regulations.

There are a few key sectors of digital health that see the most investment and innovation in the UK, including telehealthcare, mHealth (mobile health), health analytics, and digitalised health systems.

Over 6,000 businesses employ more than 256,000 people in the life sciences industry, generating a turnover of more than £80B. It’s comprised of the Biopharma sector, the largest by turnover, and the MedTech sector, the largest by employment.

Within MedTech, digital health is the largest segment by employment, with 12,900 people in 640 businesses generating a total turnover of £1.7B. This segment has seen significant growth between 2019 and 2020, with 63% of digital health businesses being formed during that time.

Digital health literacy in the UK

According to recent estimates, 62% of people working in the medical sector have the digital skills required for their job. However, this number could be even higher due to the pandemic which saw a rapid improvement in digital literacy among working professionals and encouraged people to be more reliant on digital or online services.

While encouraging, the UK still suffers from demographic discrepancies in its digital literacy, leading to different stakeholders, such as charities, government initiatives, or independent organisations looking to improve it and tackle digital inequality by sharing resources such as how-to guides, videos, and short courses. 

Similarly, the NHS works in partnership with several organisations to provide training and support for adequate digital literacy among its staff, as well as training digital health champions who support others in building their confidence using DHTs.

In support of this, Health Education England (HEE), the branch of the NHS responsible for the training and education of its staff, has developed its Health and care digital capabilities framework that outlines its goals and helps set objectives to improve digital literacy among staff. 

HEE also developed the e-learning for healthcare (elfh) platform, which provides a range of free programmes to health sector workers to learn and practice the digital skills needed, ranging from basic digital literacy skills to training for healthcare educators to teach online.

Other institutions that support healthcare workers in improving their digital literacy skills include the NHS Digital Academy whose offerings include a fully funded and fully accredited postgraduate diploma in Digital Health Leadership and the Allied Health Professions which aims to ensure that degree-level professions beyond doctors and nurses, such as physiotherapists or speech and language therapists, can also get access to digital literacy training.

CRM and digital health

CRM systems can help healthcare professionals better manage their interactions with patients and improve the delivery of digital health services.

This includes improved personalisation of digital health services based on factors such as patient preferences or health status, scheduling of telemedicine consultations, the secure management of patient data, and analysis of patient data to identify areas needing optimisation.

At Huble, we’ve helped many healthcare businesses implement and optimise their CRM, while our 24/7 managed services ensure that your staff has the support and training they need to take full advantage of the platform.

Find out more about how we can assist with CRM for healthcare providers.

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

Sales & CRM

91 min read

The true cost of HubSpot: Exploring HubSpot's Total Cost of Ownership

This guide takes a look at the total cost of ownership (TCO) of HubSpot as well as the TCO of Marketing Hub, Sales Hub, Service Hub and Content Hub.

Read more

Sales & CRM

20 min read

HubSpot HIPAA compliance: everything you need to know

Explore HubSpot's HIPAA compliance. We cover the basics of HIPAA, challenges HubSpot faced, and HubSpot's new tools to meet compliance requirements.

Read more

Marketing & Growth

21 min read

Enhancing your marketing processes with HubSpot AI

Learn how you can integrate HubSpot’s AI assistants into your marketing processes to optimise your efforts and supercharge efficiency. 

Read more

Sales & CRM

17 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more


3 min read

Huble named #1 in HubSpot Consultancy Proficiency and Marketing Strategy Agency on G2

We are proud to have been recognised as the leading solutions provider in the Best HubSpot Consulting Services category of the G2 Spring reports 2024. 

Read more

Marketing & Growth

22 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more