06.05.2020

HubSpot Implementations

Test-ify! A “fun” Game to Come Clean About CRM

2 min read

Daryn

Like it or not, your office is basically your second home. This means that you spend a large percentage of your life with a second family: your work colleagues. With countless hours spent together, you might as well have some fun, right?

Now whether this test is fun or not is debatable. But one thing’s for sure you’ll definitely be surprised by how different the answers are.

The Game:

The first step is to identify five people for your experiment. There must be one of each of these:

  • An IT person.
  • A salesperson.
  • A marketing person.
  • Your point of contact at your marketing or advertising agency.
  • A finance or general admin person.

Once you’ve got their attention, simply ask:

“What is CRM?”

Here’s my educated guess on what their answers will be:

  • IT — it’s a system used by sales and marketing.
  • Sales — it’s where we manage our deals and customers.
  • Marketing — it’s used to send personalised emails.
  • Agency — it’s a loyalty program.
  • Finance — it’s about managing customers.

 

A wide spectrum of answers to be sure...

And they’re all absolutely right! CRM is a multi-functional tool that serves many purposes for different people in separate departments (hence the confusion).

This is why it's crucial that your CRM has the depth and functionality to cater to all operational needs. A CRM is not just a marketing tool, nor is it just about managing customer information. It’s a valuable piece of technology that brings previously disparate elements of your business together for unified, simplified operations that lead to business growth.

To plug the knowledge gaps and unite the divergent ideas surrounding it, we’ve produced a thorough analysis of the CRM marketplace and the technology that exists therein. Trust me: it gets a whole lot deeper!

Download the guide and put an end to any CRM misunderstanding.

Transform your front office with HubSpot & Huble.

Considering HubSpot? Discover how we help large businesses implement and optimize HubSpot across marketing, sales, and service to streamline operations, unify data, and drive innovation.

Latest Insights

Websites & Portals

10 min read

Overcome poorly built websites: how to fix and optimize your CMS

Struggling with a complex, outdated website? Discover how to fix broken foundations, streamline your CMS, and unlock faster, smarter digital execution.

Read more

Sales & Revenue

5 min read

How to use HubSpot's Deal Inspection View

In this article, we explore the Deal Inspection View, its impact on sales pros, and its focus on analysing deal health and velocity.

Read more

Marketing & Creative

7 min read

Only 8.6% of businesses are fully AI-ready - join the few that are

Only 8.% of businesses are AI-ready. Learn how to prepare your data, stack, and strategy now to lead the AI race in 2025. Start your roadmap today.

Read more

Marketing & Creative

8 min read

The cost of bad data: why AI is failing 3 in 4 businesses

Poor data is derailing AI for 3 in 4 businesses. Learn why fixing your data foundation is key to unlocking real ROI from AI.

Read more

Sales & Revenue

9 min read

How to Build a Monthly Recurring Revenue Pipeline in HubSpot

Is your sales pipeline and forecast in line with your business plan and projections? Find out — build a recurring revenue pipeline in HubSpot.

Read more

Marketing & Creative

9 min read

How to build your customer journey map into HubSpot

How to effectively create a customer journey map and how a Hubspot Marketing Consultancy can help you build it into Hubspot.

Read more

HubSpot Implementations

8 min read

Use mergers and acquisitions as a trigger to switch to HubSpot

Explore the advantages of migrating to HubSpot during M&A, includes real-world examples of successful HubSpot migrations during mergers and acquisitions.

Read more

Marketing & Creative

6 min read

Huble partners with Demandbase: powering ABM at scale

Huble is proud to announce a strategic partnership with Demandbase, a leader in account-based marketing technology.

Read more

Sales & Revenue

10 min read

The importance of accurate quantitative sales forecasting

In this post, we discuss the impact of inaccurate vs accurate sales forecasting & the key components of quantitative sales forecasting.

Read more

Marketing & Creative

8 min read

47% of companies say AI falls short, even after unifying their data

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more