--- title: How brands and agencies are adapting to COVID-19 description: The COVID-19 pandemic has changed the client-agency dynamic forever. Learn how we see things progressing in the coming years. image: https://huble.com/hubfs/1.%20Huble%20Digital/WEBSITE%20ELEMENTS/BLOG%20HEADER%20IMAGES/12%20(1).png --- [ HubSpot Implementations ](https://huble.com/hubspot) [ Marketing & Creative ](https://huble.com/marketing) [ Websites & Portals ](https://huble.com/hubspot-websites) [ Sales & Revenue ](https://huble.com/sales) [ Service Solutions ](https://huble.com/customer-service) Seek Evolution [ Customer Stories ](https://huble.com/case-studies) From HubSpot implementations to creative concepts. Explore our work across a variety of industries and regions. [ Industries ](https://huble.com/industries) From our experience in real estate to being a leading HubSpot partner for educational institutions, learn more about the industries we work with. [ Insights ](https://huble.com/blog) Key insights from our team on HubSpot, AI, and the latest trends in marketing, sales, and service. [ About Us ](https://huble.com/about-us) Read our story, discover our mission and discover what inspires our team every day to succeed and grow. [ Leadership Team ](https://huble.com/about-us/leadership-team) Meet our team of hand-picked professionals from around the world who make Huble work today. [ Careers ](https://huble.com/careers) We are constantly looking for new members for our team. Visit now and see where we are hiring. ***New*** AEO Services [ Get your brand visible in AI conversations ](https://huble.com/marketing/aeo-services) [ Contact ](https://huble.com/contact-us) EN Loading... There are no results 19.08.2020 Marketing & Creative # How brands and agencies are adapting to COVID-19 3 min read ![](https://huble.com/hs-fs/hubfs/1.%20Huble%20Digital/WEBSITE%20ELEMENTS/TEAM%20+%20CLIENT%20HEADSHOTS/Matt%20C-1.png?width=80&height=80&name=Matt%20C-1.png) Matthew [ Homepage ](https://huble.com) [ Insights ](https://huble.com/blog) ![](https://huble.com/hs-fs/hubfs/1.%20Huble%20Digital/WEBSITE%20ELEMENTS/BLOG%20HEADER%20IMAGES/12%20(1).png?width=1600&height=800&name=12%20(1).png) Table of contents ****Advertising and marketing have been moving in the digital direction for quite some time, albeit incrementally. But the COVID-19 pandemic has truly galvanised the industry to adopt digital transformation and adapt to new ways of working, such as virtual working environments and client–brand cohabitation. Here’s how we see things progressing as businesses and agencies try to overcome legacy issues while implementing new technology and hybrid models for effective global delivery. ## **Adopting new models and ways of working** Brands and agencies have traditionally been thought of as separate entities. Sure, we work together — and at times collaborate closely — but we’ve typically operated within our own frameworks, in service of our own goals.  However, a fast-changing world requires increased agility and efficiency, which means agencies and brands need to commit to working together more closely. To achieve this, hybrid models are growing in popularity: - **In-house agencies: **By bringing the traditional agency model in-house, a brand can cut costs, eliminate the lengthy pitch process, and develop ideas and strategies themselves. This allows for speed, agility and well-honed alignment. With time, however, the fresh perspective a brand would usually get from outside talent will diminish unless new employees are consistently brought into the fold.  - **Onsite agencies: **Another option is cohabitation. This means agency and brand retain autonomy but have a much closer working relationship. With this model, information and technology can be shared across business borders in service of meeting goals with more efficacy. But for effective global delivery in the ‘new normal’, brands require agencies with access to resources that cater to specific markets, quickly, efficiently and relevantly. In the past, communication and alignment would have been a problem, but the drive to work remotely through virtual environments has given rise to a workforce that is starting to trust and become more comfortable with working together, from anywhere. Agencies with global footprints (be they digital or physical) are thus emerging as popular means of penetrating new markets and growing in existing ones. ## **A greater focus on the customer journey and personalisation at scale** Marketing has been spearheading personalisation for close to a decade. Now, with more channels than ever and greater automation capabilities to take advantage of them, we are seeing genuine personalisation come to fruition. However, we’re not **quite** there yet.  In terms of global delivery, there needs to be a happy medium between automation at scale and crafting experiences that are personalised for every touchpoint in the customer journey. In a recent Wunderman Thompson report, executive comments: *“If you could build creative that’s **world-class, but have it be more modular than the automated system, that’s where **the sweet spot is. You could still maintain high-level creativity, but you find value in having those assets created at a more personalised or a segment level—without blowing your creative budget out of the water to do it.”*  In the future, we believe that new technology with the ability to personalise on a global scale will emerge, allowing brands and agencies to optimise content and brand collateral for different global markets at the drop of a hat. ## **The next generation of working is upon us** The COVID-19 pandemic is forcing us to re-evaluate our [ways of working](https://huble.com/blog/ideas-keep-team-connected-during-covid-19-lockdown), and it’s up to us — both client and agency — to embrace the ‘new normal’ in the service of quicker, more efficient global delivery. In today’s hyper-connected landscape, we believe that businesses need a resilient, customer-centric core that fuels progress and actively defines global delivery success. That’s why we’re committed to transforming businesses using the best available technology.  Currently, [Huble Digital](https://www.hubledigital.com/) has physical offices in five countries and a workforce that spans the globe, driven to harness digital transformation for more efficient ways of working and closer, lasting client-agency relationships. [Chat to a Huble Digital consultant about growing your business’s global network today](https://www.hubledigital.com/contact-us). ###### Popular Posts [ 25 inspirational quotes to keep you motivated for business ](https://huble.com/blog/inspirational-quotes-business) [ LinkedIn Ads benchmarks for 2025 ](https://huble.com/blog/linkedin-ads-benchmarks) ![](https://huble.com/hubfs/Blog%20image%203.png) ## Generate Demand & Build Brand Equity Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts. [ Work with HubSpot Marketing Experts ](https://huble.com/marketing#meeting) ## Latest Insights ![](https://huble.com/hs-fs/hubfs/Image_1__Is_HubSpot_good_enough_for_enterprise_.png?width=500&height=320&name=Image_1__Is_HubSpot_good_enough_for_enterprise_.png) HubSpot Implementations 12 min read ### Is HubSpot Good Enough for Enterprise? A candid evaluation of HubSpot at enterprise scale — where it fits, where it needs careful design, and how to de-risk the decision. [ Read more ](https://huble.com/blog/is-hubspot-good-enough-for-enterprise) ![](https://huble.com/hs-fs/hubfs/Image_1__Improving_customer_experience_with_HubSpot.png?width=500&height=320&name=Image_1__Improving_customer_experience_with_HubSpot.png) Service & CX 11 min read ### Improving Customer Experience with HubSpot: What Enterprise Service Leaders Need To Ffix First Enterprise CX programmes stall on ownership and data, not tooling. What service leaders should fix first in HubSpot — and in what order. [ Read more ](https://huble.com/blog/improving-customer-experience-with-hubspot) ![](https://huble.com/hs-fs/hubfs/Image_1__What_Revenue_Leaders_Should_Demand_from_Their_HubSpot_Pipeline.png?width=500&height=320&name=Image_1__What_Revenue_Leaders_Should_Demand_from_Their_HubSpot_Pipeline.png) Sales & Revenue 8 min read ### What Revenue Leaders Should Demand from Their HubSpot Pipeline Your HubSpot forecast is wrong and your CRM is clean. Five things revenue leaders should demand from their pipeline — and what a "no" tells you. [ Read more ](https://huble.com/blog/what-revenue-leaders-should-demand-from-their-hubspot-pipeline) ![](https://huble.com/hs-fs/hubfs/Image_1__Huble_Earns_HubSpot%E2%80%99s_Quote-to-Cash_Capability_Badge.png?width=500&height=320&name=Image_1__Huble_Earns_HubSpot%E2%80%99s_Quote-to-Cash_Capability_Badge.png) HubSpot Implementations 7 min read ### Huble Earns HubSpot’s Quote-to-Cash Capability Badge Huble has earned HubSpot's Quote-to-Cash Capability Badge — verified expertise in connecting CPQ, billing and payments into one revenue system on HubSpot [ Read more ](https://huble.com/blog/hubspot-quote-to-cash-capability-badge) ![](https://huble.com/hs-fs/hubfs/The%20power%20of%20advanced%20enterprise%20CRM%20software%20features%20no%20text%20(1).png?width=500&height=320&name=The%20power%20of%20advanced%20enterprise%20CRM%20software%20features%20no%20text%20(1).png) 12 min read ### What Goes Wrong in CRM Migrations (And How to Stop It from Happening to Yours) CRM migrations rarely fail because of technology. The five failure points enterprise teams should plan for — and the early warning signs of each one [ Read more ](https://huble.com/blog/what-goes-wrong-in-crm-migrations) ![](https://huble.com/hs-fs/hubfs/how%20to%20get%20support%20from%20Hubspot.png?width=500&height=320&name=how%20to%20get%20support%20from%20Hubspot.png) 11 min read ### How To Get Team Buy-In for a new CRM Winning team buy-in for a new CRM means securing executives and frontline users at once, in different ways. A guide for leaders on getting both before launch. [ Read more ](https://huble.com/blog/how-to-get-team-buy-in-for-a-new-crm) ![](https://huble.com/hs-fs/hubfs/sensitive%20data%20CRM%20(1).png?width=500&height=320&name=sensitive%20data%20CRM%20(1).png) 9 min read ### How to Improve CRM Adoption in Enterprise Enterprise CRM adoption is driven by leadership: sponsorship, clear ownership and process fit matter more than extra training. A guide for leaders. [ Read more ](https://huble.com/blog/improve-crm-adoption-enterprise) ![](https://huble.com/hs-fs/hubfs/Image_1__Huble_Earns_HubSpot%E2%80%99s_Healthcare_Industry_Badge.png?width=500&height=320&name=Image_1__Huble_Earns_HubSpot%E2%80%99s_Healthcare_Industry_Badge.png) 5 min read ### Huble Earns HubSpot’s Healthcare Industry Badge Huble has earned HubSpot’s Healthcare Industry Badge — recognising validated expertise in helping healthcare and life sciences organisations implement HubSpot securely and at scale. [ Read more ](https://huble.com/blog/hubspot-healthcare-industry-badge) ![](https://huble.com/hs-fs/hubfs/Image_1__Dynamics_365_to_HubSpot_Migration__What_Enterprise_Teams_Need_to_Know%20(3).png?width=500&height=320&name=Image_1__Dynamics_365_to_HubSpot_Migration__What_Enterprise_Teams_Need_to_Know%20(3).png) HubSpot Implementations 13 min read ### Dynamics 365 to HubSpot Migration: What Enterprise Teams Need to Know Thinking about migrating from Dynamics 365 to HubSpot? Here’s what enterprise teams with 200+ employees should know about the process, costs, and common pitfalls. [ Read more ](https://huble.com/blog/dynamics-365-to-hubspot-migration) ![](https://huble.com/hs-fs/hubfs/Image_1__Migrating_from_Salesforce_to_HubSpot__An_Enterprise_Guide.png?width=500&height=320&name=Image_1__Migrating_from_Salesforce_to_HubSpot__An_Enterprise_Guide.png) 17 min read ### Migrating from Salesforce to HubSpot: An Enterprise Guide A practical guide for enterprise teams moving from Salesforce to HubSpot: why companies leave, what changes, real costs, and Huble's phased migration methodology. [ Read more ](https://huble.com/blog/salesforce-to-hubspot-migration) ## Let’s work together [ New inquiry request ](https://huble.com/contact-us#form) --- [ Book a call with our team ](https://huble.com/contact-us#meetings) --- ### About - [ About Huble ](https://huble.com/about-us) - [ Careers ](https://huble.com/careers) - [ Customer Stories ](https://huble.com/case-studies) - [ Security & Compliance ](https://huble.com/about-us/security-compliance) - [ Blog ](https://huble.com/blog) - [ CRM Comparison ](https://huble.com/crm-comparison) ### Offers - [ Hubspot Demo ](https://huble.com/hubspot-demo) - [ AI Utilization Review ](https://huble.com/ai-utilisation-review) - [ HubSpot TOC Review ](https://huble.com/hubspot-total-cost-ownership-review) ### Legal - [ Privacy Statement ](https://huble.com/privacy-notice) - [ Terms of use ](https://huble.com/website-terms-of-use) - [ Cookie Notice ](https://huble.com/cookie-notice) - [ Imprint ](https://huble.com/imprint) [ Security & Compliance ](https://huble.com/about-us/security-compliance) [ Huble Trust Center ](https://security.hubledigital.com/) © 2026 Huble Digital All rights reserved ```json { "@context" : "https://schema.org", "@type" : "Organization", "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "4.93", "reviewCount" : "300", "worstRating" : "1" }, "alternateName" : "Huble Digital", "award" : [ "HubSpot Global Partner of the Year (#1 Global Partner)", "HubSpot Elite Solutions Partner (Top <1% of 6,000+ partners worldwide)", "HubSpot Impact Award – Product Excellence", "HubSpot Impact Award – Product Excellence (Second Award)", "HubSpot Impact Award – Migration Award", "UK Agency Awards 2024 – Best Marketing Campaign", "UK Agency Awards 2024 – Silver for UK Agency of the Year" ], "description" : "Huble is HubSpot's #1 Global Partner, specialising in complex CRM implementations, AI transformation, revenue operations, and enterprise HubSpot CMS development for mid-market and enterprise organisations across multiple regions.", "logo" : "https://www.huble.com/path-to-logo.png", "name" : "Huble", "sameAs" : [ "https://www.hubspot.com/partners/huble", "https://www.g2.com/products/huble-digital/reviews", "https://clutch.co/profile/huble-digital", "https://www.linkedin.com/company/huble-digital/" ], "url" : "https://www.huble.com" } ```