Creating pop-up forms in HubSpot sounds straight forward, but there are lots of different options to choose from and it's worth understanding the impact they may have on your user experience.
The form styling, position on the page, which pages it appears on and the behaviour that triggers the pop up form can be crucial to its success.
Huble Digital provides some great best practices for building pop-up forms using the HubSpot tool in the following video:
Pardon references to The B2B Marketing Lab, this video was created before we merged with MPULL to form Huble Digital.
If you would like to chat to one of our specialists about how you could use pop-up forms on your website, feel free to reach out for a chat here.