Sales & CRM

What's next for HubSpot? Yamini Rangan | CEO of HubSpot

4 min read


Huble Digital CEO, Bob Dearsley, recently sat down with the HubSpot CEO, Yamini Rangan at Grow With Inbound 2021, our annual conference focused on sharing all the latest in inbound methodology.

Here’s what she had to say about stepping into her new role, her personal leadership style, and what’s next for HubSpot in 2022 and beyond. 

Yamini on her journey to becoming HubSpot CEO

Recognised as one of the most influential women in business in 2019 by the San Francisco Business Times, Yamini started as HubSpot’s first-ever Chief Customer Officer (CCO) in January 2020. 

In March 2021, then CEO and co-founder, Brian Halligan, went on medical leave to recover from a snowmobile accident and Yamini stepped in overnight — assuming responsibility for HubSpot’s day-to-day operation. 

The rest is history! After Brian’s recovery, he decided to formally step down (though he still serves as Executive Chairman). Yamini officially took over the reins as CEO in September 2021 and has brought her own unique experience and personal flair to the role ever since. Yamini strongly believes that for a business to move forward, insights have to be gathered from across the company to create strategic direction. These insights helped mold their approach when moving forward. 

What’s on the HubSpot horizon?

“HubSpot businesses are no longer about cobbling a solution, but rather crafting a unique experience for each of their clients.” — Yamini Rangan

Buyer expectations have changed over the last decade and HubSpot plans to exceed them, continuing its trend of placing customers at the heart of everything they do. According to Yamini, they’ll be focused on how HubSpot can help their clients deliver world-class customer experiences while delivering one themselves. 

To this end, Yamini and her leadership team have been honing in on four strategic pillars for the future:

  1. Building a world-class CRM platform for scaling companies, by continuously investing in existing and new hubs. 

  2. Strengthening their segmentation approach, by enabling their product and go-to-market strategy. 

  3. Expanding buyer experience on HubSpot CRM, by broadening and streamlining B2B buyer experience with native-built CRM-powered payments. 

  4. Sustainable business investment, through increasing diversity in the workforce, reducing environmental impact and building customer trust. 

The latest product updates for 2022

Yamini and Bob then briefly recapped HubSpot’s latest product updates shared first at INBOUND 2021 that bring HubSpot's vision of world-class customer experiences to life. 

These include the launch of Operations Hub Enterprise and Sales Hub Payments and key updates to their existing offerings. From Marketing Hub Sandboxes to new Customer Portal capabilities, Custom Report Builders and more HubSpot is dedicated to making it increasingly easy to delight your own customers.

Moving forward… 

The past few years have been unique, and 2022 looks no different. According to Yamini, this is an opportunity for HubSpot and their partner agencies to deliver extraordinary services. Ensuring every business they support is capable of delivering excellent services for their customers despite our extraordinary times.

Yamini believes the new year will see an increase in hybrid work environments, for everything from conferences to daily office interactions. Making these environments work is one of Yamini’s top priorities. We wish her the best of luck! 

Missed the conference? Catch all our speakers with on-demand recordings from Grow with Inbound 2021.

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Book a demo with our team today.

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