How to compare HubSpot agencies in South Africa

19 min read


HubSpot agencies South Africa

This comprehensive guide will walk you through key factors to consider when selecting a HubSpot agency in South Africa that aligns with your specific business needs and objectives

In the fast-paced realm of digital marketing and sales, the difference between blazing a trail and blending into the crowd often hinges on the tools and strategies at your disposal. That's where HubSpot, the esteemed provider of cutting-edge marketing, sales, and customer service software, takes centre stage to revolutionise your business game.

To unlock the full potential of HubSpot's prowess, the key lies in forming a strategic partnership with the ideal HubSpot agency in South Africa.

In this article, we're diving deep into the heart of the matter for companies based in South Africa - the importance of selecting the right HubSpot agency for your business. Choosing the right HubSpot partner is more than just ticking boxes; it's about finding a reliable partner that can enhance your marketing, sales, and customer service efforts with their expertise.

From different tiers of HubSpot agencies, to important considerations when deciding between small, medium or large HubSpot agencies: read on and find out what you need to consider to find the right HubSpot partner for your business.

The different tiers of HubSpot agencies 

HubSpot works with a network of certified service providers known as HubSpot Solution Partners, who play a crucial role in selling, installing, and managing HubSpot software for businesses in South Africa.

When comparing HubSpot agencies in South Africa, it is essential to consider several key factors. These include understanding the different tiers of HubSpot agencies, which range from entry-level HubSpot Partners to top-tier Elite Partners.

Each tier offers varying levels of expertise, resources, and capabilities to cater to different business needs. Determining which agency size aligns with your business requirements can significantly impact the level of personalised attention and scale of projects they can handle.

Let’s delve into the different tiers of HubSpot agencies:

HubSpot Partner

At the entry level, we have HubSpot Partners.

These are agencies that have joined the HubSpot Partner Program and have met the basic training and implementation criteria required by HubSpot. While they may lack extensive experience, they are a great option for small businesses or startups looking for cost-effective solutions and personalised attention.

HubSpot Partners are ideal for businesses with relatively straightforward marketing and sales needs.



  • Cost-effective solutions suitable for small businesses and startups.
  • Limited experience and expertise compared to higher-tier agencies.
  • Personalised attention and close collaboration with the agency's team.
  • May not have access to advanced HubSpot resources and tools.
  • Flexibility and adaptability to cater to specific business needs.

Platinum Partner

As you move up the tier ladder, you'll find the Platinum Partners. These agencies have completed a higher quantity of onboarding compared to HubSpot partners. Platinum partners have a broader skill set and access to more resources, making them suitable for businesses with complex marketing and sales requirements.




  • A deeper understanding of HubSpot's capabilities and functionalities.
  • May come with higher costs compared to lower-tier agencies.
  • Access to a wider range of resources and tools for comprehensive solutions.
  • Experience working with businesses of varying sizes and industries.


Diamond Partner

The Diamond Partners represent agencies that have achieved a significantly higher level of expertise and success with HubSpot.

These agencies excel in providing advanced marketing, sales, and customer service strategies leveraging the full potential of the HubSpot platform. Diamond Partners have extensive experience and a proven track record of delivering exceptional results to their clients.



  • Advanced expertise and strategic insights for sophisticated marketing and sales campaigns.
  • Premium pricing due to their high level of expertise and experience.
  • Successful track record in driving business growth using HubSpot.
  • Strong knowledge of industry best practices and the latest trends.

Elite Partner

At the top of the tier, we have the Elite Partners. These agencies are the cream of the crop, representing the highest level of achievement within the HubSpot Partner Program.

Elite Partners have a vast portfolio of successful projects, a multitude of satisfied clients, and a team of top-notch experts in inbound marketing and sales. They are the go-to agencies for large enterprises and businesses seeking unparalleled expertise and a holistic approach to marketing, sales, and customer service.



  • The highest level of expertise and proficiency with HubSpot.
  • Premium pricing due to their exclusive status and top-tier capabilities.
  • Tailored strategies and solutions for enterprise-level businesses.
  • Extensive experience in handling complex projects and campaigns.


Consider your business needs, goals, and budget when selecting an agency, as each tier caters to different requirements. Whether you're a small startup or a large enterprise, partnering with the right HubSpot agency can significantly impact your marketing and sales success, helping you achieve your business objectives with the HubSpot platform.

But not only do different HubSpot tiers offer unique advantages, the sizes of these agencies also play a pivotal role in tailoring their services to suit your business needs.

The different sizes of HubSpot agencies

When selecting a HubSpot agency to partner with in South Africa, it's important to consider the relationship between agency size and agency tier. While there may be exceptions, higher-tier agencies often tend to be larger, offering a broader range of services and resources. Understanding these distinctions in size can impact the level of expertise and support an agency can provide to your business.

Here are the significant differences between small, medium, and large HubSpot agencies at a glance:

Small HubSpot Agencies

Small HubSpot agencies typically consist of a compact team of professionals. With a smaller number of employees, these agencies may have a more close-knit working environment, allowing for more personalised attention to clients.

While they may have a limited team size, small agencies can excel in providing specialised skills and niche expertise. Due to their agility, they can adapt quickly to changes in marketing strategies and provide prompt responses to clients.

Medium-Sized HubSpot Agencies

Medium-sized HubSpot agencies have a more extensive team compared to smaller agencies, allowing them to offer a wider range of services and cater to a more diverse client base.

They strike a balance between personalised service and access to a broader skill set, making them a popular choice for businesses seeking comprehensive marketing solutions.

Large HubSpot Agencies

Large HubSpot agencies stand out for their team of specialists rather than generalists. These specialists excel in their particular areas of expertise, making them highly effective in handling complex and extensive marketing campaigns.

With their extensive resources and knowledge, large agencies can offer comprehensive solutions tailored to the needs of enterprises and businesses with substantial marketing and sales requirements.

Whether it's digital marketing, content creation, SEO, or other marketing disciplines, these agencies have experts dedicated to each aspect of the marketing process. Their focus on specialised skills allows them to deliver exceptional results and cater to the specific needs of their clients.





Number of employees

Around 1 to 10 employees

From 11 to 50 employees

Over 150 employees


focus on specific areas of expertise, allowing them to offer highly specialised services such as inbound marketing, content creation, or social media management.

Medium-sized agencies often have a team with diverse skill sets, including inbound marketing, search engine optimization (SEO), email marketing, and website development.

Large agencies have specialised experts in areas such as marketing automation, CRM integration, and data analytics.


Small agencies may have a few key certifications and accreditations relevant to their core expertise.

Medium-sized agencies usually hold multiple certifications and accreditations relevant to their range of services.

Large agencies hold multiple certifications and accreditations across various HubSpot services and additional marketing tools.

Price & Cost

R5k - R20k

R20k - R50k

R50k - R200k

Speed of work

The smaller team size allows for faster decision-making and implementation, resulting in a quicker turnaround time for projects.

Medium-sized agencies can manage projects efficiently and deliver results within a reasonable time frame.

While large agencies may handle multiple projects, their experienced team ensures efficient project management and delivery.


By considering your unique needs and objectives, you can make an informed decision and foster a fruitful partnership with the most suitable HubSpot agency for your marketing and sales success.

Now that we've explored the different sizes of HubSpot agencies, let's delve into the crucial process of matching agency sizes to your specific business requirements.

Matching agency sizes to business requirements

Selecting the right size of a HubSpot agency is crucial to ensure a successful and productive partnership. Each agency size comes with its unique strengths and advantages, and aligning them with your business requirements is key to achieving your marketing and sales goals.

Let's explore the scenarios where each agency size can be advantageous:

Working with a small agency

  • Advantages: Small agencies are an excellent choice for startups or small businesses with specific marketing needs. They offer personalised attention, as their compact team allows for close collaboration and a more intimate working relationship.

  • Ideal circumstances: If your business requires specialised expertise in a particular area, a small agency's focused skill set can cater to those needs efficiently. Additionally, if your budget is limited and you need a cost-effective solution, a small agency can provide competitive pricing without compromising on quality.

Partnering with a medium-sized agency

  • Advantages: Medium-sized agencies strike a balance between personalised service and a broader skill set. They can cater to businesses at various stages of growth and offer a more diverse range of marketing services.

  • Ideal circumstances: If your business requires a comprehensive marketing approach with a mix of strategies, a medium-sized agency can provide the expertise needed. They are well-suited for businesses seeking to scale their marketing efforts and need a more extensive range of services.

Engaging with a large-sized agency

  • Advantages: Engaging with a large-sized agency offers various advantages, making it a preferred choice for enterprises with substantial marketing needs. These agencies provide access to specialised experts across marketing disciplines, efficient project management for larger-scale campaigns, and sufficient data management capabilities. Adhering to ISO standards ensures high-quality services, while their global support allows for managing campaigns across different markets. Furthermore, their expertise allows for tailored strategies that suit specific business needs and industry requirements. 

  • Ideal circumstances: If your business is an enterprise or requires advanced marketing solutions, a large agency can offer comprehensive strategies and access to advanced tools. They can handle multiple projects simultaneously and deliver efficient project management for larger-scale campaigns.

In conclusion, matching agency sizes to your business requirements is crucial to finding the right fit for your marketing and sales success.

By evaluating your business needs and objectives, you can make an informed decision and foster a fruitful partnership with the most suitable HubSpot agency for your business.

Additional considerations when comparing HubSpot agencies

When selecting a HubSpot agency for your business in South Africa, there are several additional factors that you should take into account beyond agency size and tier.

These factors can provide valuable insights into the agency's capabilities, track record, and the potential for a successful and long-term partnership.

Let's explore these additional considerations:

  • Industry-specific expertise and experience: It is essential to assess whether the agency has experience working with businesses in your industry. A HubSpot agency with industry-specific expertise is better equipped to understand the unique challenges and opportunities that businesses in your sector face. Ask the agency about their previous projects and clients within your industry to gauge their familiarity with your market and target audience.

  • Case studies and client testimonials: Review the agency's case studies and client testimonials to gain a better understanding of their past successes and the results they have achieved for their clients. Look for real-world examples of how the agency has helped businesses similar to yours achieve their marketing and sales objectives using HubSpot.

  • Client retention rates and long-term partnerships: A high client retention rate is a positive indicator of an agency's ability to maintain long-term partnerships with their clients. Inquire about the agency's average client tenure and their approach to building strong, lasting relationships with their clients.

By considering these additional factors, you can gain a more comprehensive view of the agency's expertise, performance, and client satisfaction.

Remember that selecting the right HubSpot agency is not just about short-term project execution but also about finding a partner who can understand your business goals, contribute to your long-term growth, and continuously optimise your marketing and sales efforts using the HubSpot platform.


Choosing the right HubSpot partner when comparing different HubSpot agencies in South Africa is a strategic decision that can significantly impact the marketing and sales success of your business. By exploring the different tiers, assessing agency sizes, and considering essential factors like industry expertise and client testimonials, you can find the ideal partner to elevate your business to new heights.

As an Elite HubSpot partner, Huble is committed to delivering exceptional results and personalised solutions to businesses of all sizes. Our team of experts is well-versed in leveraging the full potential of HubSpot to drive growth and achieve marketing excellence. Contact our team today to embark on a transformative journey towards marketing success with HubSpot. 

Not using HubSpot yet?

Book a demo with our team today.

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