30.07.2020

Websites & Portals

HubSpot CMS Hub: Are its new, powerful web app features for you?

3 min read

Matthew

In this blog post, Scott Murcott, copywriter at Huble Digital, runs through whether the new, powerful web apps available on the HubSpot CMS would be right for your company. 

HubSpot has always had a built-in CMS framework with which to build websites. For developers, however, the CMS was light on features and lacked the functionality necessary to build complex websites. You could almost say that HubSpot’s CMS lived in the shadows of its more evolved siblings: the Sales, Service, and Marketing Hubs.

Not anymore. In 2019, HubSpot began adding new, advanced features to its CMS in earnest, culminating with the release of the new HubSpot CMS Hub in 2020. With new developer-friendly web app features, it now stands toe-to-toe with HubSpot’s other Hubs and offers everything developers need to build and scale powerful, optimised websites that convert.

Websites to-go

In the past, web developers were only able to create reusable modules or page templates in the HubSpot CMS. Now, with the new website themes feature, you can create complete reusable websites and package them into themes. Offering economy of scale for agencies and smaller businesses, these ‘websites to-go’ provide out-of-the-box features to easily customise the look and feel of entire websites, as opposed to just page and module-level customisation. Developers can also populate a theme folder of pre-built modules, styles, and layouts to ensure brand consistency across the website.

Local website development

This welcome feature changes the way that developers engage with HubSpot on a fundamental level. Previously, web developers had to open their browsers and work within HubSpot’s design manager tool. But now, via a connector that links HubSpot to local computers, web developers can write code from the comfort of their own computers, using the tools they’re most familiar with, to build complex sites with confidence. This enables:

  • Comprehensive testing

  • Proper collaboration between developers

  • Effective source control management that helps developers quickly access their code history or switch between versions

  • Custom, complex website builds — such as real estate websites — that weren’t previously possible in HubSpot

Serverless functions for better web app builds

HubSpot’s Luke Summerfield describes serverless functions as using Uber versus buying a car. It’s an apt comparison as the feature allows you to host apps and programs on the HubSpot servers, without the chore of having to use external servers. For a deeper analysis, we recently hosted a live Q&A about the new CMS Hub with Mr. Summerfield and Huble Digital’s CSO, Daryn Smith. Give it a listen

With serverless functions, developers can write back-end code in the HubSpot platform. Think of it as ‘secret code’ — the kind of code that you don’t want people to see running in their browsers. For example, back-end code that connects to APIs and integrates/authenticates external software to run with HubSpot. 

Serverless functions allow you to safely house back-end code in HubSpot and opens the door for complex builds like eCommerce websites or online marketplaces that require secure databases and transactions.

A caveat: the serverless function is still in its infancy and won’t be able to handle highly complex asks at this stage. Developers may want to temper their expectations until the feature is allowed to evolve.

Build better with the support of a HubSpot specialist

At Huble Digital, we believe in building websites with the best technology available. Right now, that’s HubSpot and its powerful suite of tools. In addition to HubSpot, our in-house team can design, develop, and scale high-performing websites and apps on platforms like WordPress, Symfony, and Shopify. We can also connect your preferred tools and software with custom integrations and bespoke middleware to get the best out of each offering. 

Get in touch with a Huble Digital consultant and let’s start building beautiful things together.

Latest Insights

HubSpot Implementations

27 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more

Service & CX

11 min read

HubSpot for Healthcare: secure customer service and data protection

Explore how HubSpot helps healthcare organizations balance sensitive data security with efficient customer service.

Read more

Marketing & Creative

12 min read

Marketing funnel vs customer journey: decoding the differences

In this article, we explore the differences between the marketing funnel vs customer journey and how you can leverage them to effectively engage and convert potential customers.

Read more

HubSpot Implementations

5 min read

HubSpot Global Partner of the Year: a letter from our CMO

Explore what winning HubSpot’s Partner of the Year award means for our customers and our dedication to providing world-class HubSpot solutions.

Read more

HubSpot Implementations

13 min read

Marketing healthcare securely: how HubSpot protects sensitive data

Explore how to securely manage sensitive data in CRMs, with a focus on healthcare marketing.

Read more

Marketing & Creative

20 min read

LinkedIn Ads benchmarks for 2025

Using our clients’ LinkedIn Ads campaigns performance we have produced performance benchmarks for a range LinkedIn ad and campaign types. Learn more here.

Read more

HubSpot Implementations

7 min read

How HubSpot secures sensitive data in healthcare sales

Explore the challenges of handling healthcare sales data and how HubSpot provides a solution that ensures both growth and regulatory compliance.

Read more

Marketing & Creative

13 min read

GDPR FAQ - all your questions answered (2025)

Have questions about the GDPR and its impact on mid-market or enterprise business? Explore our GDPR FAQ to get the answers you need.

Read more

HubSpot Implementations

17 min read

HubSpot & sensitive data: keep your organization compliant and secure

Learn how to manage sensitive data securely in HubSpot, with compliance and best practices for industries like healthcare, finance, and government.

Read more

HubSpot Implementations

12 min read

Can HubSpot Breeze replace Demandbase?

Explore if HubSpot Breeze can replace Demandbase for ABM. Learn which tool is best for your business based on scale, complexity, and intent data needs.

Read more