12.01.2024

Sales & CRM

HubSpot Enterprise Tools: Everything you need to know

27 min read

Matthew

Take a deep dive into the HubSpot Enterprise tools. Learn what tools each Hub has, what you can use them for, and how much they cost.

HubSpot is the leading marketing, content, sales, and customer service automation platform, designed to scale with your business. From a one-person operation to a 2,000+ employee enterprise, HubSpot offers the marketing, sales, customer service, operations, and content management features necessary to craft exceptional experiences for your customers.

Businesses are drawn to HubSpot because it consolidates all their essential tools in one convenient location. With HubSpot, teams can collaborate seamlessly, leverage customer data and AI to make informed decisions, and streamline operations without the hassle of managing multiple tools or missing critical information. It is designed from the ground up with user-friendliness in mind, meaning it is quick to learn, but still offers a wide range of customisations to give customers the exact setup they require. 

With over 75,000 customers spanning more than 120 countries worldwide, HubSpot continues to grow, catering to businesses seeking to optimise their customer relations in the digital landscape. Whether you're a burgeoning startup or an established enterprise, HubSpot's Enterprise packages promote scalability through cross-departmental alignment, simplifying the complexities of modern customer engagement. By prioritising straightforwardness and providing robust customer support, HubSpot empowers businesses to navigate their growth journey effectively.

We go into detail about the various marketing and sales solutions the Growth Suite Enterprise contains in the below article.

Why Should Enterprises Use HubSpot?

Using multiple tools for different sales, marketing and service actions is expensive, and can create poor customer experiences that have the potential to damage a company’s reputation.

In an age where brand advocacy is crucial, a negative experience can have far-reaching implications, especially when you take online feedback platforms such as Google Reviews into account.

This is why it’s necessary to consolidate all of your promotional efforts into one, automation-powered and analytics-rich place. HubSpot is a platform that pulls together disparate data threads for a 360-degree, single-customer view that streamlines the buyer’s journey. Essentially, the platform and its suite of tools helps businesses attract, convert, close, and retain customers through proven inbound marketing strategies. These strategies drive engagement and gather customer data and analytics, which make interactions, tracking, and measuring campaign success easier and more accurate.

HubSpot has really transformed over the last decade to be a platform suitable for enterprise-sized organisations. No longer is there a growth ceiling where you have to migrate on to another tool to continue to scale.

To facilitate the above, HubSpot has a suite of products designed to address various business needs, which include the Marketing Hub, Sales Hub, Service Hub, Content Hub and Operations Hub:

Marketing Hub

A full suite of marketing software and tools to grow traffic, convert leads, and track prospects as they move through the buyer’s journey. It helps growing businesses:

  • Generate leads and automate marketing
  • Channel targeted traffic to specific web pages
  • Increase qualified leads by converting more website visitors
  • Manage and organise internal teams for maximum efficiency

See here how HubSpot ranks amongst other marketing automation platforms.

Sales Hub

Track deals and manage all sales activity from one dashboard to facilitate a faster sales cycle for more closed deals. With the Sales Hub, you can:

  • Use automation that’s personalised, rather than impersonal.
  • Know exactly when a prospect opens a mail or clicks a link so you can follow-up timely.
  • Automate manual tasks like data entry, lead rotation, and email communications.
  • By syncing with HubSpot’s CRM, you can track all deals in your sales pipeline.

See here how HubSpot ranks amongst other Sales & CRM platforms.

Service Hub

Help your customer service team deliver exceptional customer experiences by bringing communication channels into one universal inbox. Notable features include:

  • One-on-one conversations with customers from a universal inbox that collects each communication.

  • Log and assign customer issues based on priority, from a centralised location.

  • Built-in reporting tools help service teams measure the impact of their customer communications. 

  • ChatBots bolster customer service and direct customers to the relevant documentation, website page, or specialist.

See here how HubSpot ranks amongst other Customer Service platforms.

Content Hub

Content Hub is an all-in-one, AI-powered content marketing software that helps marketers manage the growing demands of content creation and management. It provides personalised content experiences tailored to every step of the customer journey, all from one central platform. With the Content Hub, you can:

  • Create and manage content, including podcasts, case studies, videos, blog articles and more.

  • Create landing pages, forms, and effective CTAs with simple drag-and-drop editors.

  • Switch between languages, manage multiple language domains, and optimise each of them for SEO. 

  • Evaluate marketing efforts' impact across channels with reporting and analytics features, creating contact attribution reports for lead generation insights.

See here how HubSpot ranks amongst other CMS platforms.

Operations Hub

Operations Hub is an all-in-one solution by HubSpot that centralises operations, enabling businesses to automate processes, manage customer data efficiently, and seamlessly integrate with essential apps. Designed to facilitate scalability and sustainability, Operations Hub empowers businesses to streamline their operations effectively through a unified platform.

Key Features of Operations Hub:

  • Benefit from 2-way real-time sync with numerous apps out of the box, ensuring data consistency across platforms.

  • Automatically format data with ease, reducing manual effort and ensuring data cleanliness.

  • Customise workflows and actions with custom JavaScript code, allowing for tailored automation according to specific business needs.

  • Fulfil unique automation requirements seamlessly, enhancing operational efficiency and effectiveness.

See here what HubSpot customers have to say about Operations Hub.

HubSpot’s pricing plans 

There are four different pricing plans available on these hubs:

  • Free: Gives you access to HubSpot’s intuitive CRM software for effective contact management. There are also free tools to demonstrate how you can build landing pages, chatbots, forms, email templates and even websites within HubSpot.

  • Starter: The Starter is the first paid plan, starting at $15 per month per Core Seat, $15 per additional core seat.

  • Professional: The Professional plan provides tools to help manage a growing sales team, personalise outreach at scale and automate the sales process further. Starting at $100 per seat, $45 per additional core seat

    The Professional package is for SMEs who want a higher level of personalisation - including smart content and automation - and effective ways of optimising conversion rates, such as with A/B testing.

  • Enterprise: The Enterprise plan starts at$130 (Service) and $150 (Sales) per seat, $75 per additional core seat.

    This package is for businesses who want enterprise-grade tools without the adoption and implementation complexities of alternative offerings. This tier gives you the full spectrum of marketing solutions, with the addition of company-wide team management, full control of revenue, and features that extend the platform beyond what you initially paid for.

Is HubSpot Really Built for Enterprise?

The short answer: definitely. The longer answer: it hasn’t always been.

HubSpot began as an SMB-sized product that used the inbound methodology and marketing automation to bring customers to growing businesses with relevant material and communications. Over the last decade, HubSpot has developed into a platform that is now seen as an enterprise-level product, but at the fraction of the cost of general enterprise-scale software.

As an enterprise company, you will require added security, deeper functionality and more granular insights from a data stream that dwarfs that of smaller companies. HubSpot Enterprise has a deep range of features - over and above the products included in the Starter and Professional packages - that are geared towards companies that have larger databases. Here’s what you can look forward to:

Marketing Hub Enterprise

HubSpot’s Marketing Hub Enterprise combines enterprise-grade functionality with consumer-grade simplicity. The additional features are both powerful and intuitive, and ideal for growing businesses who find their current marketing suite is bursting at the seams.

  • Multi-touch revenue attribution: This report links revenue to the marketing interactions that closed the deal, giving you granular insight into where you should be putting your budget.

  • Portal partitioning: Segment your marketing collateral by team and team members. This division ensures that everyone has access to the right content, such as forms, workflows, lists and CTAs.

  • Adaptive testing: AI-enhanced A/B testing that ditches manual setup, tracking and measurement. Backed by advanced machine learning, adaptive testing runs tests automatically and optimises the conversion rates of your website.

  • Account-based marketing (ABM): Instead of casting the net industry-wide, ABM is a hyper-personalised strategy that channels marketing collateral towards a specific prospect or client in a concerted effort to drive revenue higher.

  • Higher capacity: The Enterprise package increases automation limits from 500 to 1000 workflows and reports to 20 (up from 10).

  • Custom events: When a person takes a specific action on your website or mobile app a custom event is triggered and sent to the team. Event completion reporting then helps you follow and record which specific events were triggered, by which actions, and where. To learn more about setting up and managing custom events in HubSpot, check out this blog.

  • Multiple email preference centres: We all know that one person in the office who has hundreds of unopened emails sitting in their inbox! This feature allows companies with multiple teams across different regions to create separate email subscriptions so that each brand, team or branch receives the communications that are relevant to them.

  • Enhanced security: Enterprise offers additional features to safeguard your valuable assets against mishaps, unintentional or otherwise.
    • Single Sign-On gives you more control over which users have access to your various HubSpot accounts.
    • Password-protected content allows you to grant users exclusive access to published web pages and premium content.
    • Avoid social media missteps by limiting your permissions to the specialists and implementing draft-only permissions to team members who aren’t part of the creative team.
  • Integrations and ecosystem: The enterprise package integrates with all of your favourite tools and software, granting access to over 350 HubSpot integrations to power your marketing efforts. This includes HubSpot for WordPress, Facebook Ads, Google Ads, Marketo, MailChimp, and Shopify.

Sales Hub Enterprise

Sales Hub Enterprise offers a full suite of sales acceleration and CPQ software solutions that are already built into HubSpot’s CRM platform. The Sales Hub removes the bloat of a cluttered CRM to give your sales team the breathing room they need to close deals and nurture client relationships.

  • Playbooks: From standardised best practices and proven call scripts to buyer personas and how-to guides, sales teams have the assets they need to win over potential leads and continue servicing existing customers.

  • E-sign: Allows you to gather legally-binding e-signatures without having to rely on printing and scanning documents.

  • Call transcription: Only available with Sales Hub Enterprise, calls are automatically recorded, transcribed and saved to the contact’s timeline. Machine learning will then make things even easier by proposing follow-up tasks for every transcribed call.

  • Workflow extensions: Automate tasks and send data between HubSpot and other tools and services you use with customised workflow triggers.

  • Single Sign-On: Give the keys of your HubSpot castle to select users with single sign-on accreditation, thereby bolstering security through precise access control.

  • Calculated properties: Leave the maths to the (automated) experts! You can now add properties that calculate commissions and splits. You can also “create properties that populate with the minimum, maximum, count, sum, or average of another property.”

  • Predictive lead scoring: With the help of machine learning, Sales Hub Enterprise empowers sales teams with automated lead qualification that’s based on data gathered from the complete buyer’s journey. This unprecedented “customer context in one place” gives your team the information they need to contact the right people at the right time.

  • Quote-approval workflows: With this feature, you can automate quote approval so that any required changes are quickly communicated to your sales team before they’re sent to a potential client.

  • Recurring revenue tracking: This handy analytics report evaluates and predicts the value of a recurring deal’s revenue over a period of time. This gives your sales team a better idea of how factors such as renewals and customer churn affect your income and profit.

Service Hub Enterprise

Along with every Service Hub Professional feature, the Enterprise toolkit comes packed with tools to nurture the growth of customer service teams.

  • Customisable chatbots: New code snippets and webhooks extend your onsite and Facebook Messenger functionality by channelling gathered data right back into your contact records. 

  • Advanced chat targeting: Give users a more personalised chat experience with relevant communications that are triggered by factors such as a visitor’s location, source of referral, and page scrolling actions.

  • Greater capacity: From workflow limits to the number of lists you can compile, Sales Hub Enterprise has doubled up on capacity. You’re now able to set up 200 custom reports, 25 customised dashboards, 1,000 workflows and more.

  • Email frequency safeguards: Avoid irritating prospects and clients by overloading their inboxes with unnecessary emails. This feature protects both staff and client base by capping the maximum number of emails a contact is able to receive within a predetermined period of time.

  • Playbooks: Give your customer service team the real-time guidance they need to get prospects and customers to commit, with built-in assets such as best practices and scripts.

  • Goals: This feature allows individual agents and teams to compile reports based on metrics for a specific personal goal. For example, an agent can track their total avg. response time related to a company wide customer service level agreement.

Content Hub Enterprise

The main use cases of HubSpot Content Hub are content creation and content management: the platform enables marketers to focus on creating personalised content experiences that drive engagement while also streamlining content management processes for maximum efficiency and effectiveness.

  • All content types: Create and manage a variety of content types including podcasts, case studies, videos and blog articles.

  • Websites: Content Hub offers several tools and features to optimise your website. Content Hub’s Website Builder tool empowers marketers to create and modify web pages, ensuring a seamless user experience and driving conversions with drag-and-drop editing and customisable themes.

  • Built-in Security & Privacy features: SSL & CDN and a robust hosting framework via Cloudflare, Cookie Policy Management, and more! Find more details in HubSpot’s Trust Centre

  • AI content and images: Using HubSpot’s AI chatbot ChatSpot, Content Hub includes an AI-powered Blog Post Generator that simplifies the process of generating engaging blog content. Content Hub's AI Image Generator also enables the creation of custom images that complement your brand's messaging across various platforms.

  • Consistent brand voice: Content Hub's Brand Voice feature allows you to define and reinforce your brand's tone and style, fostering consistency and cohesion in your messaging.

  • Governance: With Content Approvals & Partitioning, you can ensure governance for web pages, blog posts and landing pages with the right approvals and permissions, making it easy to collaborate with your team by requesting changes and granting approvals directly in HubSpot. This keeps irrelevant assets out of sight so teams stay focused and efficient.

  • SEO optimisation: With Content Hub's SEO recommendations, marketers can effectively optimise their website for search engines by identifying content issues and taking actionable steps to solve them.

  • Reporting and analytics: HubSpot’s reporting and analytics features will live under Content Hub, allowing marketers to evaluate the impact of marketing efforts across various channels and to create contact attribution reports that identify top-performing pages for lead gen.

  • Memberships and Gated Content: Content Hub allows you to engage your audience with exclusive content and generate higher-quality leads through Memberships and Gated Content features. You can also use the content library to offer exclusive digital assets, such as audio files, video files, PDFs and more, by requiring a login.

Operations Hub Enterprise

Operations Hub Enterprise revolutionises data management, enabling businesses to connect, clean, and curate customer information seamlessly across applications, streamlining processes for enhanced efficiency and alignment.

  • Data management: Seamlessly connect and clean your customer data from various apps, ensuring consistency and accuracy to drive better customer experiences.

  • Business processes: Build sustainable business processes around your curated data directly within HubSpot, empowering your team to stay aligned and efficient as your business scales.

  • Datasets: Curate data into clean and reusable tables, empowering business users with faster, easier, and more consistent insights for meaningful reporting.

  • Snowflake Data Share: Pass your HubSpot CRM data to your Snowflake instance quickly and securely, enabling deeper customer insights within your existing data stack.

  • Data sync: Comprehensive integrations with over 60 popular SaaS applications, ensuring consistent data across your team's tools.

  • Data quality automation: Automatically format data using HubSpot workflows, saving time and ensuring data accuracy.

  • Programmable automation: Write workflow actions using JavaScript to automate even the most advanced business processes.

HubSpot’s Pricing: What’s the Cost?

For the full experience and to maximise growth benefits, we recommend investing in Growth Suite Enterprise, which is built on top of HubSpot’s CRM. You find out more information about the cost of the HubSpot CRM to your business here. This all-in-one solution combines the aforementioned marketing, sales and services hubs into one practical, powerful and intuitive platform.

Growth Suite Enterprise enables your business to:

  • Break down silos and align interdepartmental efforts in service of business-wide goals
  • Craft a best-in-class customer service experience wherever they are in your buyer’s journey
  • Scale your business as you unify and simplify your sales, customer service and marketing efforts

Cost: Beginning at $4,200 per month, the Growth Suite includes each Enterprise solution, with a discount that amounts to 25% off each respective product.

The package includes:

  • HubSpot CRM
  • Marketing Hub Enterprise
  • Sales Hub Enterprise
  • Service Hub Enterprise

Should you decide to invest in the separate Enterprise products, these are their respective prices:

  • Marketing Hub Enterprise: From $3,200 per month or billed at $38,400 per year.

  • Sales Hub Enterprise: Starts at $1,200 per month or billed at $14,400 annually.

  • Service Hub Enterprise: $1,200 per month or $14,400 a year.

  • CMS Hub Enterprise: $900 a month or $10,800 annually.

Financially speaking, it’s more cost-effective to purchase Growth Suite’s bundle. In terms of maximising business growth opportunities and streamlining operations, having all the tools you require in one place just makes more sense. This alleviates the managerial pressure of having to manage various tools and disparate data from different sources.

To chat to an expert or for any onboarding support, we put together a useful guide on choosing the right Inbound agency to help you on your HubSpot journey here.

Are there any hidden costs?

While not hidden costs per se, there are a few pricing addendums to take note of:

While the Growth Suite package comes with 10,000 contacts included, there is an extra cost of $7.50 each month for every 1,000 additional contacts. For example, if you estimate your business needs 250,000 contacts, your monthly costs will rise to $6,000. However, you can stay on top of these costs by ensuring regular clean-ups of your contact database take place, so that you’re only paying for the contacts you need.  

There are a wealth of add-ons to consider, too. These include:

  • Reporting: Raise your Custom Dashboards limit to 200 and create up to 2,000 Custom Reports for an additional fee of $150.00 a month.

  • Ads: The main ads integration tool is built-in with Marketing Hub, but for $75.00 a month, you can increase your ad spend limit by $50K, craft additional audiences, and receive hourly audience syncing.

  • Brand domain: An extra $525.00 a month allows you to host content, create reports and set up permissions on extra brand domains (also known as root domains)

  • API: Elevate your API call volume for integrations between HubSpot and your additional services to 1,000,000 calls a day for $375.00 a month

There are also three (required) onboarding fees to be aware of. These once-off costs get you HubSpot’s team of specialists, their strategic guidance and a custom onboarding plan to suit your company and its goals.

If the above is not viable, there are specialised options out there. The HubSpot partner community is extremely knowledgeable, with a number of tried-and-trusted experts who can make the onboarding process much simpler, and more cost-effective.

Conclusion

By investing in HubSpot’s Enterprise solutions, you’re getting an enterprise-grade tool kit at a mid-range price. The suite is ideal for businesses that have outgrown their current MarTech stack, as well as larger enterprises that want to consolidate their data and promotional efforts into one super-efficient place.

With its full suite of marketing, sales, customer service and CRM solutions, the HubSpot Enterprise package is more than just a tool, it’s an all-in-one powerhouse that streamlines and connects internal operations while delivering impactful communications to prospects and existing clients.

We’ll let HubSpot have the last word:

“Ditch the point solutions. Invest in one platform for marketing, sales, and customer service that provides the sophistication scaling companies need with the simplicity you deserve.”

Contact our team to speak with one of our experts to discuss your challenges in more detail or learn more about Huble’s HubSpot Implementation Services.

Not using HubSpot yet?

Book a demo with our team today.

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