Marketing & Growth

Is it worth it: What is the ROI of HubSpot Marketing Hub?

11 min read


Many companies are moving to HubSpot Marketing Hub to improve lead generation, increase revenue streams and optimise operational efficiency. Investing in Hubspot Marketing Hub is an expense that is directly tied to revenue, which naturally leads to questions about the potential ROI of the platform.

Learn more about the ROI potential of HubSpot’s Marketing Hub and how using the platform can lead to higher productivity, cost efficiency and stronger customer loyalty.

A whitepaper written in September 2023 by the International Data Corporation (IDC) on HubSpot Marketing Hub has revealed convincing results in terms of HubSpot’s ROI: companies were able to achieve a return on their investment in HubSpot Marketing Hub in just 4 months and an impressive 505% ROI after three years.

IDC stands as the leading global source for market intelligence, advisory services, and events in the realms of information technology, telecommunications, and consumer technology. In 2023, the IDC undertook a research initiative to examine the value and advantages organisations gain by utilising HubSpot Marketing Hub.

The study consists of interviews with 10 organisations that actively use Marketing Hub. These companies were subjected to a range of quantitative and qualitative questions during the interviews. The focus was on understanding the solution's impact on their IT and marketing operations, core businesses, and expenditures.

In the following sections, we’ll delve deeper into the key insights from the IDC report and what the findings could mean for your business.

HubSpot Marketing Hub: The power of a unified platform 

Trying to manage multiple marketing tools can lead to a fragmented infrastructure, as each tool has a different interface, data format and use case. Not only does this complicate things for your marketing team, but it also costs more because you have to integrate all the tools, keep everything running smoothly and constantly train your team. At worst, this can lead to a confusing experience for your customers.

HubSpot's Marketing Hub helps consolidate tools onto one platform. Instead of having 10 different logins for 10 different tools, your team has a single platform to manage marketing activities. So, instead of spending time using multiple tools and trying to bring everything together, teams can focus on what really matters: developing targeted campaigns, engaging with customers and delivering tangible results.

Using a unified platform pays off. Let's take a look at the impressive ROI statistics of HubSpot's Marketing Hub before we explore which features enable quick ROI.

The rapid ROI of HubSpot Marketing Hub

The IDC whitepaper revealed that companies using HubSpot Marketing Hub could return their investment within four months and achieve an impressive 505% ROI after three years. 

HubSpot’s annual ROI report (2023) builds on these insights, offering a comprehensive long term view of HubSpot's return on investment for companies that have utilised Marketing Hub for at least 12 months.

With Marketing Hub, HubSpot customers have experienced significant improvements in driving revenue, saving time and resources, and optimising marketing investments. 

According to data from HubSpot’s annual ROI report, organisations have achieved:

  • An increase of 129% in inbound leads generated
  • A 40% increase in deals created
  • A 50% increase in deals closed

The data shows that organisations utilising HubSpot Marketing Hub are generating a higher volume of leads, creating more opportunities for deals, and ultimately, successfully closing a greater number of those deals. 

Furthermore, leveraging automation and AI-powered campaigns has resulted in:

  • A 68% reduction in the time taken to launch campaigns
  • A 26% decrease in spending on lead capture

The adoption of automation and AI-driven campaigns has led to a significant reduction in the time required to launch campaigns, showcasing a streamlined and efficient workflow. Moreover, there has been a notable decline in expenses related to lead capture efforts, showing improved cost-effectiveness and resource allocation in marketing.

Let's take a closer look at the results for the lead generation in particular.

HubSpot Marketing Hub for lead generation

Marketing Hub enables marketing teams to work more productively and launch campaigns faster. Organisations experienced a 73% increase in marketing team productivity, 68% shorter time to launch marketing campaigns and a 52% higher number of multichannel campaigns per year. 

Let’s look at the inbound lead performance of companies utilising HubSpot Marketing Hub.

Image source: HubSpot

Image source: HubSpot

Image source: HubSpot

HubSpot Marketing Hub provides businesses with a comprehensive toolkit to effectively capture leads across various channels, including email, landing pages, social media, advertisements, blogs, and more.

By leveraging the capabilities of Marketing Hub, customers have witnessed significant improvements in lead generation metrics.

One of the key indicators of Marketing Hub's effectiveness is the substantial increase in inbound leads. Within just six months of implementation, customers have reported a remarkable surge of 105% in inbound leads. This upward trend continues over time, with a staggering 129% increase observed after one year of utilising Marketing Hub. This surge in inbound leads is coupled with a noteworthy 26% reduction in lead acquisition costs, showcasing the platform's efficiency and cost-effectiveness.

Marketing Hub also empowers customers to efficiently create leads through various channels, including landing page forms, social media platforms, and advertisements. All these lead generation activities are seamlessly managed from a unified campaign center, providing businesses with a centralised hub for their marketing efforts.

Moreover, customers who leverage multi-channel lead generation tools within Marketing Hub have reported generating an impressive 71% more inbound leads, highlighting the effectiveness of an integrated approach to lead generation.

HubSpot Marketing Hub: Features that enable quick ROI 

The numbers speak for themselves. But how exactly have companies managed to realise HubSpot's ROI potential?

Here are 5 features of HubSpot Marketing Hub that help companies achieve these impressive results:

  • Streamlined operations: HubSpot consolidates marketing, sales and customer service tools into a unified platform, promoting a seamless workflow, minimising fragmentation and reducing the need for do-it-yourself integration and maintenance. The result? Optimised processes that increase efficiency.

  • CRM integration for unified insights: HubSpot's CRM integrates seamlessly with various marketing and sales tools, giving organisations a unified view of their customers. This integration enables comprehensive insights and empowers teams to make data-driven decisions and optimise their strategies to achieve better results.

  • Inbound marketing methodology: HubSpot is known for its inbound marketing approach and prioritises organic customer outreach through content creation, SEO and lead generation techniques. This not only attracts potential customers, but also ensures a customer-centred approach that is tailored to the needs of customers.

  • User-friendly interface: Users often highlight HubSpot's user-friendly interface and intuitive workflows. This accessibility makes advanced marketing tools available to companies with varying levels of technical expertise and results in high user adoption.

  • Improved digital experiences: HubSpot not only facilitates marketing campaigns, but also significantly improves the digital experience for customers and prospects. By customising offers and messages to different target groups, companies achieve higher customer satisfaction, which leads to higher sales and better customer loyalty.

From operational efficiency to customer-centric strategies, the IDC white paper highlights that HubSpot Marketing Hub enables businesses to compete and realise a significant return on their marketing investment.

If you want to learn more about how HubSpot’s ROI potential, you should listen to this episode of the Evolving HubSpot podcast, in which industry experts Matthew Creswick, Amy Dwyer and Jessica Packer explore the business value of HubSpot Marketing Hub, diving into key insights from the recent IDC whitepaper, and how HubSpot Marketing Hub empowers companies to achieve these powerful results.

Gain deeper insights into the world of HubSpot and check out the Evolving HubSpot podcast. 

Experience the power of HubSpot Marketing Hub

HubSpot Marketing Hub is a powerful platform for businesses looking to drive tangible results, maximise ROI and unlock growth opportunities. The IDC whitepaper and HubSpot's annual ROI report emphasise that HubSpot Marketing Hub pays off, thanks in part to its ease of use and rapid user adoption.

In order to fully utilise the potential of HubSpot Marketing Hub, it is important to work with a trusted HubSpot partner. 

Whether you're looking to streamline operations, increase productivity or boost sales, HubSpot Marketing Hub offers the tools and features you need to succeed. Contact our team today to find out how we can help you realise the full potential of HubSpot Marketing Hub.

Not using HubSpot yet?

Book a demo with our team today.

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