21.04.2021

HubSpot Implementations

HubSpot launches Operations Hub

5 min read

Jenna

In this blog, we discuss HubSpot's new Operations Hub. If you’re a Chief Operations Officer, Operations Director or work in Revenue Operations - read on to understand how HubSpot can help you manage, automate and build slick operations at your company.

With Operations Hub, focus on growth - not growing pains.

Today, 21 April 2021 - HubSpot launched the HubSpot Operations Hub.

The Operations Hub will sit alongside the Marketing, Sales, Service and CMS Hubs - once again solidifying HubSpot as the go-to system for businesses globally, with its full business solution.

The new Hub, which aims to empower ops teams to deliver a friction-free customer experience, will combine an ops team’s full toolkit into a CRM platform, uniting customer data onto one connected platform.

Why build an Operations Hub?

As companies scale, systems snowball.

HubSpot discovered that teams working across marketing, sales, service and CMS, or across multiple international offices, typically purchase their own sets of tools and systems and form their own unique processes, that differ from team to team.

However, to survive, your business needs to be aligned across your entire organisation.

Scattered systems create an opportunity for misinformation and disconnect between systems, which in turn, counteracts the smooth customer experience HubSpot is renowned for with its all-in-one growth platform.

For example, let’s imagine you use a spreadsheet to manage all your customer payments. That may work perfectly when you’re a small, localised company, but what if those payments become tenfold? Are your current systems built to grow with you as you scale and grow into a medium or enterprise-level company? If not - friction will mount between the sales and customer service teams.

HubSpot Operations Hub takes the fear out of growth and helps you achieve an efficient and aligned business (unlike siloed data tools) at all stages of the customer journey. With HubSpot, you can now empower ops teams to deliver a friction-free customer experience all the way from quote to cash.

Operations Hub Features

operations image 1

HubSpot’s Operation Hub covers three main areas :


1. Align: Align your teams and systems with Data Sync

With Data Sync, Operations Hub packs the power of custom built integrations - bidirectional data flow, custom field mappings, historical syncing - into an elegant code-free package, making it easier than ever to make your systems work together.

For ecosystem integrations, HubSpot’s native integrations are also now powered by Data Sync.

With your business apps in sync, your ops team will be free from integration fires, your go-to-market teams will be aligned and empowered, and your customer experience will be seamless.

User examples:

  • Sync your CRM with your ERP, to ensure that customer data stays up to date between front-office teams (marketing sales, and service) and back-office (finance and billing)

  • Sync your reps’ phones with your CRM, ensuring they always have access to up-to-date information when they’re on the road

2. Adopt: Adopt a better business process with Data Quality Automation

With Data Quality Automation, your teams can streamline business processes and manage their data better, with a clean and connected source of truth for customer data.

New data quality actions in workflows will automate the work out of annoying and time-consuming data issues. You can easily clean up date properties, capitalise first names, and more, with new out-of-the-box automations. Your data will automatically be clean and under control so your operations team can focus on sparking growth instead of putting out data fires.

User example:

  • With the new data quality actions in workflows, you can clean your data with less time-consuming Excel work.

3. Adapt: Help your teams adapt and become more efficient with Programmable Automation

With programmable automation, your automation is as flexible as your imagination!

Operations Hub empowers companies to adapt their business processes to the ever-changing needs of their customers through custom code workflows. Allow teams to automate anything, and set up business processes by creating custom automation actions for every business process — from territories to time management notifications to NPS — to keep your team efficient and your customers happy.

User example:

  • Enrich leads and accounts with third-party data. When a lead fills out a form, query another database of government data or real estate history, and append that data to the HubSpot record, then create a task if the data is worth following up on.

Operations Hub Pricing

There are currently three tiers for Operations Hub - Free, Starter and Professional.

operations image 2

Free:

Sync your HubSpot account with 30+ new 3rd-party apps (e.g. Microsoft Dynamics). These new integrations are built by HubSpot and powered by a brand new data sync engine, which represents the evolution of PieSync’s technology (we’re killing the PieSync brand). The new integrations are two ways, real time, and historical. At the free tier, they’re standardised, so you can only map default fields back and forth (e.g. first name, last name, email).

Starter: $50/mo

Starter offers you the same as free, but with the ability to customise the integrations. For example, if you created a custom property in your Dynamics account, you could map that data to HubSpot.

Professional: $800/mo

The professional tier allows for flexible business automation. 

  1. Programmable automation. Build your own workflow blocks with JavaScript.

  2. Data quality automation. Clean up data (format date properties, fix name capitalisation, standardise phone numbers, etc.) using pre-built workflow blocks.

Sound interesting?

With the launch of Operations Hub, HubSpot is now the heartbeat of businesses globally - providing everything you need to manage and scale a business. For more information and a deeper understanding of how Operations Hub could work for you, we’ll be chatting to HubSpot about the launch in our free virtual HubSpot User Group on 27th May. Register here for more.

Transform your front office with HubSpot & Huble.

Considering HubSpot? Discover how we help large businesses implement and optimize HubSpot across marketing, sales, and service to streamline operations, unify data, and drive innovation.

Latest Insights

Sales & Revenue

7 min read

Sales in 2026: the future of AI in Sales

Explore how AI will transform sales in 2026, covering AI-driven personalisation, predictive analytics, and real-time coaching.

Read more

Marketing & Creative

8 min read

Marketing in 2026: the future of AI in Marketing

Explore how AI will transform the daily workflow of marketers of the future: from AI-driven insights to content creation, crisis management, and more!

Read more

AI Solutions

5 min read

5 practical strategies to overcome AI adoption challenges

Explore practical strategies to overcome AI adoption challenges, including building a strong data foundation and upskilling teams.

Read more

AI Solutions

5 min read

Embracing AI: overcoming adoption challenges in sales and marketing

Explore strategies to drive AI adoption in sales and marketing teams, addressing cultural resistance and building trust in AI tools.

Read more

HubSpot Implementations

20 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

AI Solutions

11 min read

How an AI Managed Services Provider can drive your AI strategy

Explore how an AI Managed Services Provider can help your business navigate AI adoption, drive efficiency, and measurable results.

Read more

Websites & Portals

13 min read

Sites that convert: ten examples of websites built in HubSpot

See examples of website projects we've developed using HubSpot, highlighting the impact of HubSpot CMS in developing effective website solutions.

Read more

HubSpot Implementations

11 min read

Best practices for migrating data into HubSpot CRM

Looking to migrate data from your legacy system to HubSpot CRM? Minimise business disruption by following these best practices.

Read more

Marketing & Creative

21 min read

Your guide to building multi-language websites in HubSpot

Explore how to create multilingual websites in HubSpot Content Hub, how best to use them, and best practices for maximising their impact.

Read more

Sales & Revenue

11 min read

A day in the life of an AI-powered HubSpot Sales Rep

Explore how HubSpot’s Breeze AI changes a typical sales rep's day and the practical ways AI sales enablement can support your sales efforts.

Read more