05.09.2018

Marketing & Creative

INBOUND 18 - DAILY ROUND UP 1

2 min read

Rowley

Pardon references to The B2B Marketing Lab, this video was created before we merged with MPULL to form Huble Digital. 

HubSpot Inbound18 - Day One from Huble Digital on Vimeo.

Morning all from day one of INBOUND 2018 in Boston and welcome to our round-up of the goings-on from yesterday's HubSpot partner day - featuring more orange than a headshot of President Donald "The Donald" Trump.

These days are always exciting for those of us in the Inbound Marketing community (don't judge us too harshly, we're really a fun bunch), but yesterday was genuinely exciting as we got a clear picture of the tools and integrations coming to you - via us - from HubSpot.

We can't give too much away at this point (those NDAs and all that), but with the emergence of conversational marketing, better reporting (we love us some analytics in this game) and improved sales mean (shameless plug alert) we're going to be able to bring some new services to clients in the coming months.

It's been said before that video marketing is the next big thing, but there aren't many around who know how to use it properly – yet! HubSpot is now making it much easier to implement video marketing into campaigns - without having to pay extra for an add on.

We can't wait to bring this service to clients when we have it optimised – we’ll experiment on ourselves first, not our clients.

Our content team got their nerd on via a talk on "utilising historical content optimisation", which is a fancy way of saying "using your older content better".

Creating content consistently is one of the biggest challenges that many marketers still face, and we help our clients overcome this and make the best use of their existing content - in whatever form it takes.

And, of course, it wouldn't be an Inbound Marketing conference without a bit of buzzword bingo.

By far the best addition to this list of words you'll never hear within the "real world" is "videoification" of marketing (a phrase we'll never repeat again).

Drop back tomorrow for a review of day one of the INBOUND conferences.

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

HubSpot Implementations

27 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more

Service & CX

11 min read

HubSpot for Healthcare: secure customer service and data protection

Explore how HubSpot helps healthcare organizations balance sensitive data security with efficient customer service.

Read more

Marketing & Creative

12 min read

Marketing funnel vs customer journey: decoding the differences

In this article, we explore the differences between the marketing funnel vs customer journey and how you can leverage them to effectively engage and convert potential customers.

Read more

HubSpot Implementations

5 min read

HubSpot Global Partner of the Year: a letter from our CMO

Explore what winning HubSpot’s Partner of the Year award means for our customers and our dedication to providing world-class HubSpot solutions.

Read more

HubSpot Implementations

13 min read

Marketing healthcare securely: how HubSpot protects sensitive data

Explore how to securely manage sensitive data in CRMs, with a focus on healthcare marketing.

Read more

Marketing & Creative

20 min read

LinkedIn Ads benchmarks for 2025

Using our clients’ LinkedIn Ads campaigns performance we have produced performance benchmarks for a range LinkedIn ad and campaign types. Learn more here.

Read more

HubSpot Implementations

7 min read

How HubSpot secures sensitive data in healthcare sales

Explore the challenges of handling healthcare sales data and how HubSpot provides a solution that ensures both growth and regulatory compliance.

Read more

Marketing & Creative

13 min read

GDPR FAQ - all your questions answered (2025)

Have questions about the GDPR and its impact on mid-market or enterprise business? Explore our GDPR FAQ to get the answers you need.

Read more

HubSpot Implementations

17 min read

HubSpot & sensitive data: keep your organization compliant and secure

Learn how to manage sensitive data securely in HubSpot, with compliance and best practices for industries like healthcare, finance, and government.

Read more

HubSpot Implementations

12 min read

Can HubSpot Breeze replace Demandbase?

Explore if HubSpot Breeze can replace Demandbase for ABM. Learn which tool is best for your business based on scale, complexity, and intent data needs.

Read more