Marketing & Growth

Customer delight is a marketer’s secret weapon

3 min read


Over the last few years, the marketing industry has changed on a fundamental level. This is because marketing is no longer just about attracting new customers; rather, it’s about attracting customers and delighting them to such an extent that they become lifelong ambassadors for your brand.

HubSpot made this shift particularly obvious when they introduced the flywheel as a modern update to their traditional inbound marketing funnel model.

Now if you haven’t heard of the flywheel, don’t worry — it’s simply HubSpot’s way of illustrating how marketing, sales and customer service all form part of one ecosystem.

What does the flywheel represent?

As marketers, we need to start focusing more on the full customer experience rather than just generating leads. In the age of social media when every brand interaction can be broadcast to the world, this is the only way to limit the damage of a poor brand experience and, more importantly, make the most of word-of-mouth marketing.

From a leads first interaction with you, straight through to them becoming a customer, you need to be able to create a seamless experience for them. To do this effectively at scale, you’ll need to work with different teams to ensure everyone’s aligned and focused on their contribution for a great customer experience.

What this means for your business

If you’re able to seamlessly achieve the above, you’ll effectively create your own “lead generators” from actual customers — word of mouth will put you right in front of anyone else. This all relies on your ability to create a seamless user experience, where everything from landing on your website, to interacting with a sales member is uniquely suited to each user’s need.

Marketing and sales teams need to be smarter with the information they acquire and how they use it — generic, one-size-fits-all messaging will only fall flat. Users want to feel like the businesses they interact with are speaking to their unique needs. Once users become customers, this experience shouldn’t change; they need to feel that your brand is there for them and that you care about their continued success.

Making the flywheel a reality

The most effective way to embrace the flywheel and build customer delight into every step of your business processes is to leverage the right technology. With a technology stack that includes tools to capture the right information and tailor each customer experience, you’ll have a perfect recipe for success.

Thankfully, there are plenty of marketing, sales and service tools available that can empower you to provide a personalised, engaging and helpful customer experience at every touch point.

If you would like to learn more about what tools are available, such as HubSpot, and how to get the most from them in the context of your business, get in touch with the Huble Digital team. We’ll help you find and implement the right combination of tools for the best long-term result.

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

Marketing & Growth

19 min read

Essential HubSpot workflows you should implement today (July 2024)

HubSpot workflows are the perfect way to automate professional processes. We unpack our favourite HubSpot workflows to showcase how useful they are.

Read more

Marketing & Growth

24 min read

Your guide to building multi-language websites in HubSpot

Explore how to create multilingual websites in HubSpot Content Hub, how best to use them, and best practices for maximising their impact.

Read more

Sales & CRM

91 min read

The true cost of HubSpot: Exploring HubSpot's Total Cost of Ownership

This guide takes a look at the total cost of ownership (TCO) of HubSpot as well as the TCO of Marketing Hub, Sales Hub, Service Hub and Content Hub.

Read more

Sales & CRM

20 min read

HubSpot HIPAA compliance: everything you need to know

Explore HubSpot's HIPAA compliance. We cover the basics of HIPAA, challenges HubSpot faced, and HubSpot's new tools to meet compliance requirements.

Read more

Marketing & Growth

21 min read

Enhancing your marketing processes with HubSpot AI

Learn how you can integrate HubSpot’s AI assistants into your marketing processes to optimise your efforts and supercharge efficiency. 

Read more

Sales & CRM

17 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more