12.02.2019

Marketing & Creative

**SNEAK PEEK** - Free HubSpot Training Webinars

1 min read

Jess

At The B2B Marketing Lab, not only do we run monthly, classroom-based HubSpot training sessions at our offices in central London, we also run fortnightly HubSpot training webinars. 

Last Wednesday, our Client Services Director, Jessica Packer, and Group Head of Marketing, Matthew Creswick, ran a webinar on how to build a content strategy in HubSpot. 

In it they discuss the fundamentals of building a content strategy - including:

  • The buyer journey
  • Building buyer personas
  • Understanding challenges and pain points
  • Evaluating existing content and carrying out content audits
  • Keyword research
  • Content brainstorming
  • Topic clusters and building a content strategy in HubSpot

You can watch the webinar for free below: 


If you'd like to view all previous webinars and sign up for future ones, you can do so via this link: 

New Call-to-action

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

6 min read

How to Get Your Brand Cited in AI Search in 6 Simple Steps (2026)

Learn how to get your brand cited in AI search with six steps covering buyer questions, crawlability, original content, and measurement.

Read more

AI Solutions

8 min read

HubSpot Breeze Agents vs Salesforce Agentforce for Enterprise

Compare HubSpot Breeze agents and Salesforce Agentforce on data, governance, workflows and CRM migration with a practical enterprise evaluation framework.

Read more

HubSpot Implementations

10 min read

CRM Migration Risk: What to De-Risk Before You Switch in 2026

Learn which CRM migration risks to address before switching platforms, from data quality audits to go-live planning and change management.

Read more

HubSpot Implementations

9 min read

HubSpot Attribution Reporting: Proving ROI to the Board in 2026

Discover how HubSpot attribution reporting helps CMOs prove marketing ROI to the board with credible data, the right model, and finance alignment.

Read more

HubSpot Implementations

12 min read

HubSpot CRM for Manufacturing Companies: A Practical Guide

Learn what manufacturing companies need from a CRM and how HubSpot fits long B2B sales cycles, ERP integration, and full-lifecycle reporting.

Read more

HubSpot Implementations

19 min read

How to Choose a CRM Strategy Consulting Partner: Buyer's Guide for Enterprises

A buyer's guide for CMOs, CROs and IT leaders: what a CRM strategy consulting partner should do, eight selection criteria, RFP questions and the red flags.

Read more

HubSpot Implementations

11 min read

How to Choose an ABM Agency for HubSpot: An Enterprise Buyer’s Guide

What enterprise marketing leaders should look for in a HubSpot ABM agency — the evaluation criteria, the questions to ask, and the failure modes to screen for.

Read more

AI Solutions

9 min read

Is Your CRM Data Ready for AI? A Readiness Checklist for Enterprise Leaders

A readiness checklist for CMOs, CROs and transformation leaders to judge whether enterprise CRM data can be trusted with AI — and what to fix first.

Read more

13 min read

What a Salesforce-to-HubSpot Migration Actually Costs

The real 2026 cost of moving from Salesforce to HubSpot. The migration quote, ongoing licence, and hidden costs that never make it into the proposal.

Read more

Service & CX

4 min read

Huble Achieves ISO/IEC 42001 Certification for Responsible AI Management

Huble has achieved ISO/IEC 42001:2023 certification — the international standard for AI management systems and independent validation of our responsible AI governance.

Read more