In brick-and-mortar retail, investing in the right store is key to growing your enterprise. But in a digital-first world, your website is your storefront. It’s also your most important marketer, salesperson, and customer service representative. So it makes sense for your website builder to connect different business functions. Unfortunately, most website builders don’t, which is why more and more companies are moving to HubSpot.
HubSpot offers a full stack of connecting marketing, sales, operations, and customer service tools, along with a powerful CMS that integrates your website with all other aspects of your business. If unifying your business wasn’t enough reason to jump ship, HubSpot CMS’s rich and ever-expanding features enable users to build gorgeous and dynamic websites. We’re not alone in thinking this — HubSpot consistently ranks as one of the market leaders in the website software space.
Here are ten more reasons for building your website in HubSpot.
1. Rank higher with easy-to-use Search Engine Optimisation tools
With HubSpot’s Keyword tool, you can discover new keywords and research keywords you have already chosen to find out their search volume, competition, and whether or not there are opportunities to rank for them.
In addition to the keyword tool, when you create web pages, blog posts, or landing pages, HubSpot’s on-page SEO feature will help you optimise your website content for search as you create it. The Optimize tab makes recommendations further to ensure that content follows SEO best practices.
With HubSpot serving as a personal SEO adviser, you never miss an opportunity to optimise!
2. Abundant features for increasing lead generation and conversions
Having a good-looking website is not enough to generate leads or sales enquiries. Without CTAs and forms on landing pages, for instance, how will you encourage website visitors to take a particular action or capture their details? Fortunately, HubSpot gives you all you need to generate more leads via your website.
HubSpot’s tools enable you to design your own CTAs (Calls-to-Action), forms, landing pages, and “lead flows” — attention-grabbing, pop-up forms — to help you engage website visitors and convert them into leads. For greater self-service, add chatbots or embed a calendar so users can book meetings with sales reps.
New features for interacting with website visitors are constantly being added and what isn’t native to HubSpot can likely be found on the platform’s extensive marketplace.
3. Responsive web pages that look good on any device by default — yes — by default!
Your prospects are as likely to visit your website on a smartphone as they are on their laptops. As such, your website needs a responsive design that provides an optimal viewing experience regardless of the device it is viewed upon.
Another reason for responsive design is that your website will subsequently be optimised for mobile devices, which is great because Google favours mobile-optimised websites. Of course, editing your website to be responsive isn’t easy — but all of HubSpot’s templates are responsive by default so you don’t have to do any technical work or coding whatsoever.
4. Smart content for hyper-relevant website experiences
What if you could personalise your content for each website visitor, lead or customer?
Well, with HubSpot you can.
Take HubSpot’s personalisation tokens, for example. With them, you can create a more interactive and personal experience for your prospects. These tokens can be inserted into your emails, web pages and landing pages and use information stored in your contact database.
But that’s just one level of personalisation. Smart content enables you to display different versions of content depending on defined criteria like user interests, past behaviour, location, and stage in the buyer’s journey. With this level of sophistication, a new visitor could be shown blogs or interactive content, whereas someone further through the sales cycle would be shown a demo or offered a consultation.
In addition, you have Smart Forms. These forms can collect new information about existing leads. For example, if an existing lead has downloaded an eBook from your website by providing their details, then next time they fill out another form, it won’t ask them for the same information twice. This allows you to collect information about your leads in a way that is more convenient for the user.
5. Amazing analytics tools and nifty reports, graphs, charts, and dashboards
You have your content in place, now it’s time for you to analyse its performance. HubSpot can give you detailed information about the performance of your content, from how many page views and CTA clicks it has to submission rates, leads, and customers generated. With HubSpot’s analytics, you can easily see how much your marketing, service, and sales efforts are paying off and contributing to your business’s ROI.
You can also use HubSpot’s attribution reports to identify the channels and content which drive lead generation for your business. With this information at hand, you can make data-driven decisions to focus on the most effective marketing channels and create content that more effectively targets your buyer personas.
6. Delight customers with multi-language pages and A/B testing
HubSpot’s multi-language capabilities let you manage content across multiple different languages, including having different versions of the same website. If you have a global audience, your customer will appreciate being able to access your website in their language of choice.
A/B testing features let you go one step further by letting you efficiently run tests on different languages and page variations. The results will help you improve user experience, further improving customer delight.
7. Simple, yet powerful drag-and-drop content editor
HubSpot has always aspired to be powerful, not overpowering. HubSpot’s CMS embodies this principle and many readers will be pleased to hear that you do not need to be a web developer to build web pages in HubSpot.
From free to paid options, all of HubSpot’s templates have been expertly coded. As a result, you can spend more time creating content and building fantastic web pages, rather than trying to resolve coding issues. After all, Your marketing and web design efforts should go hand in hand and your website should facilitate the means for rapid content creation.
Despite its simplicity, HubSpot CMS also has advanced functionality and customisation options that give developers complete control over how your site is designed and organised. So the depth is there if you need it.
8. Fully align your website and business
Perhaps most importantly, as well as allowing you to edit your website without restriction, HubSpot’s CMS connects your website, marketing, sales, and customer service together to provide a seamless, all-in-one solution that will help your business to market, sell, and nurture relationships more effectively.
With all of these tools consolidated in one place and under one login, you can streamline and refine every aspect of your activities. Your teams will also have easy access to the website, along with the latest customer information and analytics.
9. Terrific templates that do all the work for you
HubSpot has a large library of stunning templates that you can use. Just from looking around the HubSpot Marketplace, you can get an idea of what a modern website should look like. The marketplace includes templates for website pages, landing pages and email. These templates will save you time and give your business a competitive advantage. You can even get suggestions for templates that have worked for beautifully-designed websites within your industry. If you wish, you can still make custom templates or alter existing ones to suit your needs.
10. Built-in security and support
HubSpot prioritises website security, which is why they offer features like 24/7 security, SSL certificates with every site, monitoring and incident response, firewalls that protect your web apps, and Transport Layer Security for protecting your customer's data.
At a time when cyberattacks are on the rise, businesses need a CMS that can guarantee the safety of their systems and information.
All the above tools are designed to make your business grow. Your website should be your main source of lead generation and customer delight and HubSpot is the tool that will help your website reach its full potential.
HubSpot is more than just a CMS. Not only does it have its own CRM, but it also combines your marketing, operations, service, and sales activity so that you don’t have to deal with more than one tool. HubSpot, as an all-in-one platform, streamlines your processes, saves you time, and makes it clear where all your leads are in the purchase funnel.
