If you’re using Inbound Marketing to attract, engage and convert website visitors – you need a solution that’s designed to support the methodology in its entirety.
While there are plenty of solutions on the market that can manage individual parts of an Inbound Marketing campaign, there’s only one that brings those parts together to drive business growth: HubSpot.
As an all-in-one marketing, sales and customer service solution, HubSpot has everything your business needs… but how do you convince your boss, board and/or senior directors to invest in it?
Here are ten statistics to show them – and how HubSpot can help in regard to each.
Sixty-one percent of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
(HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)
Improving your website’s SEO – and therefore its ability to be found online – is a top priority.
But where do you start? Without the right tools or expertise it can be a challenge.
-> How does HubSpot help?
When it comes to SEO, HubSpot has everything you need to optimise your website for search engines. It also allows you to build out content strategies based on top-performing pages and keyword research.
Organic SEO is about 5.66 times better than paid search ads.
(New Media Campaigns, 2018) (Source: https://www.hubspot.com/marketing-statistics)
If the first stat won’t convince your boss, this second one will. Organic SEO is nearly 6 times better than paid ads. It lasts longer and provides long-term value in the form of organic, targeted traffic to your website.
- > How does HubSpot help?
All the SEO tools in HubSpot are set up for long-term success – not instant wins. Any page you build in HubSpot is responsive and has a traffic light system to the left of the page which highlights what needs to be fixed for the page to be optimised.
B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month.
(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
How many times are you blog per month? If you only blog once a month, you’re missing out on opportunities.
Companies that blog 3 times a week get almost 3 times more website traffic than those that blog once a week.
- > How does HubSpot help?
HubSpot’s blogging tool makes content creation a simple and repeatable process. You can draft blogs using the Composer tool and once those blogs are complete, move them to the editor environment. For CMS wizards, you can just build the blog in the editor and publish from there. As well as an easy editing tool, you can also schedule your blogs well in advance!
Content marketing gets three times more leads than paid search advertising.
(Content Marketing Institute, 2017) (Source: https://www.hubspot.com/marketing-statistics)
Companies that blog more than 11 times a month generate 3 times more web traffic than those that don’t.
So it’s hardly surprising that content marketing, as a whole, generates 3 times more leads than paid search advertising.
- > How does HubSpot help?
Ramping up your content marketing efforts? HubSpot’s CMS includes the tools you need to create landing pages, website pages and blogs (all of which are responsive and optimised for search engines). Reporting also comes as standard for each of these tools, so you can evaluate performance across all campaign assets.
Nearly half of buyers (47%) viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Even if you create all this educational, valuable and remarkable content, you still need to get people to come back to your website. What if someone lands on your website, downloads an eBook and never returns?
- > How does HubSpot help?
HubSpot can help you to nurture the leads you generate. Using the workflow tool, you can set up lead nurture campaigns to ensure your leads regularly receive relevant content. You can even set up your blog subscription notifications to send out instant, daily, weekly or monthly notifications to your audience.
When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform.
(LinkedIn, 2017) (Source: https://www.hubspot.com/marketing-statistics)
As LinkedIn is full of business professionals, B2B companies can use it to easily connect with and market to their ideal target audiences. Senior members of staff, high-level executives and decision-makers can all be engaged with via the platform. Furthermore, business professionals often use LinkedIn to catch up on industry developments and thought leadership articles, making it an excellent platform for content distribution.
- > How does HubSpot help?
If you want to easily promote content on LinkedIn, HubSpot can help. Using the social media tool, you can draft, schedule and even bulk upload promotional material. It also comes with reporting tools, so you can understand the reach of your LinkedIn activity and its contribution to your business.
Product videos can increase purchases by 144%.
(Neil Patel, 2017) (Source: https://www.hubspot.com/marketing-statistics)
We all know that video has been on the rise for the last decade, and if you haven’t already invested in video, you should – you don’t even need expensive video management software.
- > How does HubSpot help?
Any video you create can be hosted and managed within HubSpot. Video analytics are also available, so you can understand how specific videos are performing.
(If you didn’t know already, you can create custom emails, embed video thumbnails into them and send those emails on to your prospects)
86% of professionals prefer to use email when communicating for business purposes.
(HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)
Email is not dead! HubSpot shows that over 80% of professionals prefer to use email when communicating for business purposes. Doesn’t this go against the fact that people prefer things like messaging apps and live chat services in 2019?
- > How does HubSpot help?
Regardless of which one is more efficient, HubSpot has all the tools available. If your prospects want to text, email, live chat or speak on the telephone, HubSpot enables you and prospects to converse in the most comfortable format.
Strategic landing pages are used by 68% of B2B businesses to acquire leads.
(Marketo, 2018) (Source: https://www.hubspot.com/marketing-statistics)
Landing pages are still the single-most effective way for businesses to generate high-quality leads.
A good landing page will target a specific audience and use a content offer or service relevant to that audience. That content offer or service will then be locked behind a form on the landing page, requiring visitors to share their contact details in exchange for it.
Using landing pages, businesses can quickly qualify website visitors as usually only those interested in the content offer or service will fill in the landing page form. Though you will sometimes get competitors checking you out!
- > How does HubSpot help?
HubSpot’s landing pages can be easily created and tied to specific campaigns, helping you to understand what pages (or content assets) drive the most lead generation activity. These pages can also be tested using A/B testing, allowing you to learn more from how visitors engage with them.
Companies that automate lead management see a 10% or more bump in revenue in 6-9 months’ time.
(Strategic IC, 2017) (Source: https://www.hubspot.com/marketing-statistics)
Keeping in touch with potential prospects is vital to ensure good leads don’t become cold. Automating the lead engagement/nurturing process means that leads will always be fed relevant content, services and offers (depending on where they are in the buyer’s journey) until they are ready to buy.
- > How can HubSpot help?
Automating lead management with a tool like HubSpot can streamline sales engagement significantly. Workflows can be set up to ensure contacts are sent content on a regular basis and assigned new lead owners when their status changes. At the point a contact shows signs of being ready to purchase, a sales representative is on hand to help.
Remember, the buying cycle is much longer in B2B – so having automated processes in place to manage the engagement will increase customer generation.
