10.06.2022

Marketing & Creative

Content is still king - the importance of messaging

2 min read

Bradley

The amount of content we consume is expanding at an exponential rate within our increasingly multichannel, multimedia world. Not only is the volume of content growing, but so are the mediums through which we consume it: online news and publications, emails, blogs, social media sites, video, television, and radio, to name a few. So what are you doing to stand out from the crowd?

According to the latest HubSpot State of Service report, Marketers are investing in content marketing more than they ever have before. 82% report actively using content marketing, up from 70% last year and 28% of respondents plan on newly investing in content marketing in 2021.

Download the report here. 

Consistency is key

One of the many aspects that determine the growth and success of your company is consistency in the brand message. Big brands understand how to present their image consistently across all customer touchpoints.

The same thinking applies to content marketing, your brand content needs to be unique and consistent, with its own tone of voice, style and pitch used across all channels. This consistency establishes credibility, builds brand trust and strengthens your reputation as an industry leader. 

Consistency is key, but why is content king? Here are our top benefits of a consistent content marketing strategy: 

Audience retention

Content that resonates with your audience has the ability to create positive experiences for your potential customers, encouraging them to keep coming back for more. 

Taking this a step further, customers who have had positive experiences with your brand and find value in your brand content have the potential of becoming brand advocates and sharing their positive experiences with others. 

Building trust

As we mentioned before, creating meaningful content helps your business build relationships with your audience. When your content provides value without asking for anything in return, your audience will be more likely to trust your advice and recommendations. This aids in building a positive association with your brand and in turn helps build your brand authority. 

Generating leads and conversions

Content marketing is a great tool for generating leads. By building trust and sharing frequent content with your audience, they are more likely to choose you when making a purchasing decision. Including calls-to-action (CTA) in your content can help generate new leads for your sales team. 

Kickstart your content marketing strategy

One of the most important steps you can take for your marketing team is to develop a content marketing strategy - that’s where we come in. From creative asset development to website messaging and branding, we take your immediate and long-term business goals and use an effective content strategy as a means to achieve them. 

Book a call with our creative team to see how we can help you make the most of your content. 

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

Marketing & Creative

6 min read

Huble partners with Demandbase: powering ABM at scale

Huble is proud to announce a strategic partnership with Demandbase, a leader in account-based marketing technology.

Read more

Sales & Revenue

10 min read

The importance of accurate quantitative sales forecasting

In this post, we discuss the impact of inaccurate vs accurate sales forecasting & the key components of quantitative sales forecasting.

Read more

Marketing & Creative

8 min read

47% of companies say AI falls short, even after unifying their data

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

HubSpot Implementations

9 min read

HubSpot Brands: pros and cons of managing multiple brands in HubSpot

Explore how HubSpot Brands can be leveraged to streamline operations, enhance brand coherence, and drive organisational efficiency.

Read more

HubSpot Implementations

13 min read

HubSpot solution architecture: maximising CRM efficiency

In this article, we will explore the concept of HubSpot solution architecture, the role of HubSpot Solutions Architects and the value of 24/7 support.

Read more

HubSpot Implementations

17 min read

HubSpot Development Support: Stop overwhelming your internal team

Explore how organizations can avoid overwhelming their internal teams by leveraging external HubSpot development support.

Read more

Marketing & Creative

6 min read

Poor data blocks AI decisions for 69% of companies. Here’s why.

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

Marketing & Creative

15 min read

Essential HubSpot workflows you should implement in 2025

HubSpot workflows are the perfect way to automate professional processes. We unpack our favourite HubSpot workflows to showcase how useful they are.

Read more

Marketing & Creative

16 min read

How to run your first ABM pilot with HubSpot and Demandbase

In this article, we’ll guide you through the key steps to successfully launch your first ABM pilot using these two powerful platforms.

Read more

Sales & Revenue

17 min read

12 HubSpot Sales Reports you need in 2025

Explore HubSpot Sales Reporting, showcasing 12 powerful, customizable reports designed for sales leaders.

Read more