10.06.2022

Marketing & Growth

Content is still king - the importance of messaging

3 min read

Bradley

The amount of content we consume is expanding at an exponential rate within our increasingly multichannel, multimedia world. Not only is the volume of content growing, but so are the mediums through which we consume it: online news and publications, emails, blogs, social media sites, video, television, and radio, to name a few. So what are you doing to stand out from the crowd?

According to the latest HubSpot State of Service report, Marketers are investing in content marketing more than they ever have before. 82% report actively using content marketing, up from 70% last year and 28% of respondents plan on newly investing in content marketing in 2021.

Download the report here. 

Consistency is key

One of the many aspects that determine the growth and success of your company is consistency in the brand message. Big brands understand how to present their image consistently across all customer touchpoints.

The same thinking applies to content marketing, your brand content needs to be unique and consistent, with its own tone of voice, style and pitch used across all channels. This consistency establishes credibility, builds brand trust and strengthens your reputation as an industry leader. 

Consistency is key, but why is content king? Here are our top benefits of a consistent content marketing strategy: 

Audience retention

Content that resonates with your audience has the ability to create positive experiences for your potential customers, encouraging them to keep coming back for more. 

Taking this a step further, customers who have had positive experiences with your brand and find value in your brand content have the potential of becoming brand advocates and sharing their positive experiences with others. 

Building trust

As we mentioned before, creating meaningful content helps your business build relationships with your audience. When your content provides value without asking for anything in return, your audience will be more likely to trust your advice and recommendations. This aids in building a positive association with your brand and in turn helps build your brand authority. 

Generating leads and conversions

Content marketing is a great tool for generating leads. By building trust and sharing frequent content with your audience, they are more likely to choose you when making a purchasing decision. Including calls-to-action (CTA) in your content can help generate new leads for your sales team. 

Kickstart your content marketing strategy

One of the most important steps you can take for your marketing team is to develop a content marketing strategy - that’s where we come in. From creative asset development to website messaging and branding, we take your immediate and long-term business goals and use an effective content strategy as a means to achieve them. 

Book a call with our creative team to see how we can help you make the most of your content. 

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

Sales & CRM

20 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more

Culture

3 min read

Huble named #1 in HubSpot Consultancy Proficiency and Marketing Strategy Agency on G2

We are proud to have been recognised as the leading solutions provider in the Best HubSpot Consulting Services category of the G2 Spring reports 2024. 

Read more

Marketing & Growth

22 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

Sales & CRM

25 min read

HubSpot Data Management: 6 strategies for success

This article dives into the central role of data management in maximising CRM potential and best practices for data management in HubSpot.

Read more

Marketing & Growth

50 min read

112 Account-based marketing statistics you need to know in 2024

In this article, we look at 113 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more

Sales & CRM

10 min read

3 sales team structures that set you up for success

Is your current sales team structure helping you do your best work and hit those goals?

Read more