12.08.2020

Using video to improve the user experience

5 min read

Jenna

In this blog post, Shaun Stanbridge, Art Director at Huble Digital, explains how you can use video across your marketing, sales and service assets to improve the overall user experience of your business. 

Hi everyone, my name’s Shaun Stanbridge and I’m the Art Director here at Huble Digital. I work with clients on a variety of projects, ranging from brand and design, through to complex UX interactions. We all know how important user experience is nowadays. After all, it defines how positive -- or negative -- a person’s experience is interacting with elements of your brand. So in this blog I am going to explore how video can improve your customers' user experience.

In today’s fast-paced world of instant gratification, we’re accustomed to fast food, fast internet and fast news. We consume and are exposed to digital media at an alarming rate. On average, I consume around 6 hours of digital content per day. Whether it’s gaming, listening to music or binge-watching the latest Netflix series. 

‘Digital content,’ says Michael Phillips Moskowitz, former chief curator at eBay and founder of the behavioural tech company AeBeZe Labs, ‘has practically become the world’s most ubiquitous material, after water and carbon.’ That’s why cutting through the clutter and standing out amongst the crowd is more important than ever for the modern marketer, and one way to do it is by using video. 

Video allows businesses to create and share content with their audience in a way that plain text will never match. People prefer videos because they don’t always have the time or patience to read through a lengthy product description. 

Video has become one of the most effective ways to promote, train and support your customers. If used correctly, it can provide your business with a surge in profits and leads. Studies have shown that the human brain will process visuals at nearly 60,000 times the speed of text. This is why using videos to promote your brand and improve the customer experience is far superior than relying on endless walls of text.

Here are a few ways that you can use video to improve your business and customer experience:

Sales:

If your company does any type of digital marketing, then embedding video is a cost-effective way to reach and delight your customers. Vidyard is a great tool, as it allows you to get face-to-face with your target audience without leaving your desk. Video email allows for compelling messages that drive clicks and open rates while showcasing the unique value your company offers. 

Marketing:

Many businesses use video marketing as a great tactic to improve consumer engagement, click-throughs, and traffic. A study by Implix showed that using video in emails improves open rates by 5.6% and click-through-rates by 96.38% when compared to emails that have no videos in them. 

Service

Explainer videos are another great way to engage with your customers. The videos could detail how a product works, or show a user how to engage or interact with your digital product. This empowers customers to figure things out quickly and easily for themselves, without needing to read extensive documentation. Some businesses have reported an average conversion rate increase of nearly 20% by using explainer videos. 

Vlogs

Video blogs hosted on third-party sites like YouTube are a cost-effective way to create daily content for your customers. Quite simply, vlogging is video blogging, as opposed to written blog posts. Vlogging can be based on a topic, making it an ideal medium for individuals and businesses alike. Most of these video blogs happen on YouTube which currently has 2 billion active users each month. 

Video Marketing

Nearly 500 million people watch videos on Facebook every single day. This is why many businesses use video marketing for updates, product reviews and even customer testimonials. These marketing techniques are usually non-intrusive and are in line with how a person would view video content in their typical day. This is a great technique for getting your message out there, compared to a usual in-your-face ad.

Given the sheer power that visuals have over text, it is easy to see why video is the perfect marketing tool. It allows you to share specific and targeted content to your customers, and improve customer experience at the same time. Content is king — and video sits upon the digital throne.

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

Sales & CRM

20 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more

Culture

3 min read

Huble named #1 in HubSpot Consultancy Proficiency and Marketing Strategy Agency on G2

We are proud to have been recognised as the leading solutions provider in the Best HubSpot Consulting Services category of the G2 Spring reports 2024. 

Read more

Marketing & Growth

22 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

Sales & CRM

25 min read

HubSpot Data Management: 6 strategies for success

This article dives into the central role of data management in maximising CRM potential and best practices for data management in HubSpot.

Read more

Marketing & Growth

50 min read

112 Account-based marketing statistics you need to know in 2024

In this article, we look at 113 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more

Sales & CRM

10 min read

3 sales team structures that set you up for success

Is your current sales team structure helping you do your best work and hit those goals?

Read more