What to look for in a HubSpot partner

If you're interested in learning more about HubSpot but would like some help getting started, or if you want someone to manage your inbound strategy, you'll want to ensure you find the right HubSpot partner to work with.

Hiring a partner to work with is a large investment, so it’s important that you choose the right one for your business. Below we share the key areas to consider to ensure you choose the right HubSpot partner for your business.

Expertise

Partnering with an expert is a smart business move, especially now that HubSpot has a partner directory full of great options to choose from.

As the first step in your decision-making process, look into the certifications offered by HubSpot. The partner you choose to work with should be certified across teams and skill-sets. This ensures they have the necessary training to do great work and also highlights their commitment to their central services.

Be sure to check out their experience and accomplishments as a HubSpot partner, as well as which tier they fall under in HubSpot's Solutions Partner Program. Advancement in that program demonstrates experience, commitment, and the capacity to keep clients pleased – qualities that any client looking for a partner should value.

Although the HubSpot tiering criteria may seem simple, they are good leading indicators of an agency's depth of expertise in HubSpot, as well as their ability to assist clients to achieve long-term and continuous success.

Dynamic team

It’s common practice for the business development team to take the lead when pitching to a new business. This makes it difficult for prospects to get a good feel for who they will be working with if they sign on as a client. That's why you should insist on meeting the delivery team you'll be working with and include them in your evaluation process.

You should evaluate everyone on your agency's team in the same way you would a potential employee: are their resumes outstanding, and are their experiences relevant to your industry? Schedule interviews with key personnel to evaluate their talents, experience, style, and fit with you and your company.

Do they have an international presence? Will you get support when you need it? It may be worth partnering with an international agency to ensure you’re never left unattended in an emergency and can service your international client base with localised solutions across time zones.

Data security

From building websites to creating content, companies rely on the expertise of third-party agencies to grow. For most partnerships, working with an agency requires sharing sensitive data while collaborating over cloud-based platforms.

ISO:27001 accreditation is credible evidence that an agency can manage all the information security risks involved in working with you — and that they have the culture of security needed to protect your data. Significantly, your partner should also have processes in place to help you meet your legal and regulatory obligations under privacy laws such as GDPR.

Minimise cybersecurity risk: Work with an ISO-accredited agency

If you’re looking for an expert, large enterprise partner, we could be the right fit for you. Set up a call with our team to discuss relevant case studies within your industry and how we can help your business achieve its goals.