16.11.2015

Marketing & Creative

Has your boss ever asked you ‘Will it work?’ – Seth Godin event

2 min read

Kostas

12 of us from The B2B Marketing Lab attended Seth Godin’s Live in London Q&A session with the man in person this week, where the American author, marketing guru and great public speaker spent five hours with about 300 keen, modern marketers at Imperial College, London.

This blog series by members of the team will cover many of the topics that were discussed by Seth on the day, from leadership, to innovation, to business strategy and change management, you name it, it was asked, and Seth provided extremely thought provoking, and mind blowing responses.

One question that got me thinking was what most people have probably been asked by their respective boss or bosses at some point in their career; “Will it work?”

As a keen marketer, who likes ‘new’ things, new ideas, new trends, this topic has fascinated me especially over the last couple of years. What stops people from being creative, what stops me from trying new things? I’m lucky enough to work with people who are similar to me, who encourage testing things and trying new ideas, however not everyone is as fortunate. What was clear in Seth’s explanations was the need for employees at any level to be brave enough to test new ideas to see if they will work.

‘Will it work?’ is a terrible question, usually followed by ‘but how can you be sure?’ Seth’s discussion and experience made it clear that there are two types of people in business, the first ones are the ones that are committed to only doing things that are sure to happen, but in the marketing world something that worked yesterday, last week, last month, last year, might not work as well today. To be truly innovative you need to take the other path, to follow things that might not work, that you aren’t 100% sure about but have confidence will succeed. To quote Richard Branson, these are the people that say ‘screw it, let ‘s do it’.

At Huble Digital, we see organisations using case studies, testimonials and quotes within their marketing efforts all the time, it’s a good way of saying ‘hey check out these guys, it’s working for them’ – creating reassurance. But the only way that you’ll create, produce, and make something really cool and successful is by trying it.

In 2007 Steve Jobs stated that one of his favourite quotes was one of Wayne Gretzky, and that Apple always tried to implement this way of thinking;

‘I skate to where the puck is going to be, not where it has been.’

Nobody can be certain where the puck is going to be, but the best results, the best goals, the best performances may come from taking risks, from taking leaps, and from doing things that might not work.

Generate Demand & Build Brand Equity

Partner with Huble, a HubSpot marketing agency that understands the balance of strategy, creativity, and technical expertise. We help large and mid-market companies leverage HubSpot to elevate their marketing efforts.

Latest Insights

Sales & Revenue

7 min read

Sales in 2026: the future of AI in Sales

Explore how AI will transform sales in 2026, covering AI-driven personalisation, predictive analytics, and real-time coaching.

Read more

Marketing & Creative

8 min read

Marketing in 2026: the future of AI in Marketing

Explore how AI will transform the daily workflow of marketers of the future: from AI-driven insights to content creation, crisis management, and more!

Read more

AI Solutions

5 min read

5 practical strategies to overcome AI adoption challenges

Explore practical strategies to overcome AI adoption challenges, including building a strong data foundation and upskilling teams.

Read more

AI Solutions

5 min read

Embracing AI: overcoming adoption challenges in sales and marketing

Explore strategies to drive AI adoption in sales and marketing teams, addressing cultural resistance and building trust in AI tools.

Read more

HubSpot Implementations

20 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

AI Solutions

11 min read

How an AI Managed Services Provider can drive your AI strategy

Explore how an AI Managed Services Provider can help your business navigate AI adoption, drive efficiency, and measurable results.

Read more

Websites & Portals

13 min read

Sites that convert: ten examples of websites built in HubSpot

See examples of website projects we've developed using HubSpot, highlighting the impact of HubSpot CMS in developing effective website solutions.

Read more

HubSpot Implementations

11 min read

Best practices for migrating data into HubSpot CRM

Looking to migrate data from your legacy system to HubSpot CRM? Minimise business disruption by following these best practices.

Read more

Marketing & Creative

21 min read

Your guide to building multi-language websites in HubSpot

Explore how to create multilingual websites in HubSpot Content Hub, how best to use them, and best practices for maximising their impact.

Read more

Sales & Revenue

11 min read

A day in the life of an AI-powered HubSpot Sales Rep

Explore how HubSpot’s Breeze AI changes a typical sales rep's day and the practical ways AI sales enablement can support your sales efforts.

Read more