Increasing lead generation by 97%

How Huble Digital helped OfficeBox close the loop on sales & marketing, using HubSpot’s automation and content marketing tools. The goal? To empower their direct sales team and drive quality traffic to their website.

How do we get more leads to commit to meetings?

OfficeBox is an online stationery & office supplies business. 

Their stationery, however, was stationary.

Manual onboarding processes were distracting their sales team from following up with leads, which meant potential customers weren’t showing up for meetings. Additionally, organic traffic to their website was low and social media was underutilized.

Prospective customers were falling through the cracks because OfficeBox lacked the technology to track prospects through the buyer’s journey.

OfficeBox reached out to Huble Digital for help.

Better processes through automation & content strategy

We advised the client that they’d need to automate and strategize if they wanted to empower their direct sales team and close the loop on their sales and marketing efforts.

To help them achieve their growth goals:
  • We implemented marketing automation to streamline onboarding processes and alleviate their pressurized sales team.
  • We implemented a comprehensive inbound marketing strategy that would bring the leads to the client for a higher chance of conversion.

"The manual nature of our marketing and sales was hampering our ability to sell"

OfficeBox’s key drivers for change were manual processes that hampered lead conversion and underutilized channels that weren’t generating growth. Specifically:

  • Leads weren't turning up for meetings
  • Manual onboarding was slow and stressful for the sales team
  • The website wasn't optimized for search engines, which meant low organic traffic
  • Paid search was nonexistent
  • Social channels were underutilized
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Automation and inbound strategy

We implemented the following strategies to streamline operations and close the loop on sales and marketing for a trackable increase in leads:

 

  • Lead nurturing workflows to assist sales in getting more leads to attend meetings, across all stages of the buyer’s journey
  • Email workflows were segmented by user, accounts/financial and business owner profiles to enable targeted messaging and alleviate pressure on the sales team
  • Keyword, blogging, conversion assets, SEO, social, paid search and email strategies were developed to entice leads to engage with OfficeBox

Stats

971%

increase in total monthly leads

50%

increase in organic traffic over 6 months

38%

of meetings resulted in conversions
David Adams
David Adams
Co-founder, Director

“Huble Digital transformed our internal processes with automation and inbound marketing strategies that empowered our team and increased leads. The results really do speak for themselves!”

Introducing the team that made it happen

To achieve our client’s goals, Huble Digital’s strategists, MarTech specialists and creatives came together to map out automated workflows and content executions. These growth-driven strategies worked in tandem to generate leads and build momentum, from which the client could achieve measurable growth.
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