Boosting B2B lead generation: how MyWayPro achieved 16,600% ROI

Learn how Huble's digital acquisition strategy helped MyWayPro generate 120 new B2B clients in just 2 months.

MyWay Pro is a subsidiary of the  D'Ieteren Auto Group  which aims to develop the group's used car sales activity.

MyWay is a B2C used cars marketplace. MyWay Pro, the B2B branch, aims to source and resell used cars to B2B car dealers. A platform exclusively accessible to B2B car dealers has been launched to offer the best used cars buying experience.

The challenge

The challenge of this project was to find out which acquisition channels were and will be the most promising and profitable to reach and convince B2B car dealers to buy their vehicles via the MyWay Pro platform.

We focused on generating B2B leads and experimenting with various acquisition channels to determine the most effective ones in terms of volume and conversions.

The solution

Our solution was to provide a digital acquisition strategy to test the two biggest markets and to pilot lead generation advertising campaigns on several acquisition channels.

We suggested activating different channels which we then analysed to provide a detailed report that determined the growth strategy for the coming years.

For each of the channels, we tested several visual contents in different formats, several messages, several audiences, several placements on the platforms.


We also adapted the ads according to the stages of the customer journey with content and messages adapted to each stage.

The results

120 %

new clients over a period of 2 months

17 %

ROI

These campaigns provided critical intelligence for MyWayPro's evolution to appropriately invest their media budget in the years to come.

The team found big differences in performance between the two countries. We therefore recommended customer acquisition strategies adapted to the markets and cultures.

Related Customer Stories

British Council case study

British Council

Learn how we supported the British Council with a global deployment of HubSpot Marketing Hub.

HubSpot Implementations

Marketing Strategy & Tech

Tafsquare Case Study

Tafsquare

Learn how Huble's comprehensive approach led to +6200 new customers and 13x MRR increase for Tafsquare.

Marketing Strategy & Tech

Silversquare Case Study

Silversquare

Discover how Huble enhanced Silversquare's lead generation and marketing efficiency.

Marketing Strategy & Tech

People 2.0 Case Study

People2.0

Learn how Huble helped to unify sales and marketing on a single platform for a global talent service.

HubSpot Implementations

Atlas HXM Case Study

Atlas HXM

Learn how Atlas HXM revolutionized their sales process management with innovative HubSpot and DealHub solutions.

Sales & Revenue

HubSpot Implementations

Certification Body Case Study

Certification Body

Learn how Huble developed a plan to unify and standardise sales and marketing initiatives for a global certification body

Marketing Strategy & Tech

3DSE Case Study

3DSE

Learn how Huble marketed an industry event & created a content-rich, interactive, & award-winning platform for 3DSE’s latest research and development.

Website Design & Development

The Nav People Case Study

The Nav People

Learn how we supported The NAV | 365 People's marketing team while their manager was away — and improve their marketing results

SEO & Paid Media

Ecruit Case Study-min

Ecruit

Find out how we helped recruitment consultancy, ecruit, to grow in its first year with HubSpot onboarding, website development & Inbound Marketing support.

Marketing Strategy & Tech

Creative

Corinium Intelligence Case Study

Corinium

Find out how Huble Digital supported Corinium Intelligence to migrate 16 websites over to the HubSpot CMS.

SEO & Paid Media

Website Design & Development