In this blog, we discuss the need for your business to conduct a Digital Maturity assessment which helps you to identify where you are on your own digital transformation journey, and which areas you should focus on improving.
Over the past year, the digital landscape has grown exponentially and is constantly evolving, redefining customer expectations across every industry.
But with over 5000 martech tools in the technology landscape, knowing what tools and systems to use to improve your business, or where to focus your time, is difficult.
Introducing: The Digital Maturity Assessment.
As market competition grows, businesses have been forced to adopt the process of digital transformation. But without first having a clear understanding of how digitally mature your business is, or where you want to be in the future, gaining actionable steps to transform your business is misaligned.
Why conduct a Digital Maturity Assessment?
Now you may be asking yourself these questions:
“Why is digital maturity important to me?”
“Why do I need to conduct a digital maturity assessment?”
The simple answer to both is: conducting a Digital Maturity Assessment will enable you to establish how you are currently performing as a business, as well as plotting the direction you want to take to become fully digitally mature.
Digital Maturity is a gradual process that unfolds across an organisation over time and may involve changes across both an individual and organisational level:
“Digital transformation is not just about implementing more and better technologies. It involves aligning culture, people, structure and tasks” Deloitte Digital
The digital world is continuously changing and it’s incredibly important to adapt digital transformation strategies that best suit your own industry.
Digital maturity will differ from business to business so the digital maturity assessment enables businesses to fully analyse their own performance, instead of relying on standard industry trends and practices.
For an understanding of how important digital transformation is, the overall investment levels in digital transformation initiatives have continued to rise globally and are forecast to reach $2.3 trillion in 2023 —more than half of worldwide technology investment.
How do you conduct a digital maturity assessment?
There are three key stages to conducting a Digital Maturity Assessment:
1. Understand your current level of Digital Maturity
At Huble Digital, we’ve created a digital maturity roadmap. This model helps you to identify where you are on your own digital transformation journey, and which areas you should focus on improving. The model maps companies across five levels of maturity - from Digital Resistor to Digital Disruptor:
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Digital Resistor: Using digital due to necessity
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Digital Explorer: Inconsistent and poorly integrated
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Digital Player: Consistent but not truly innovative
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Digital Transformer: Provides world-class digital experiences
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Digital Disruptor: Creates new markets and business models
Dive into the details of what each stage of maturity means for each stage of the customer lifecycle with Daryn in his Grow with Inbound 2020 talk, How Digitally Mature Is Your Company?
2. Use different methods to collate data
To ensure the data and information being gathered are fair, the maturity assessment should consist of a variety of methods, including:
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Deep-dive interviews
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Surveys
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Observation of teams
The assessment should also be a highly collaborative process between departments, this will result in more engagement company-wide as different departments exchange ideas and solutions for digital transformation.
3. Analyse your data and plan implementation
After gathering data from the Digital Maturity Assessment survey, it’s important to establish the current digital maturity levels and to strategically plot your target maturity levels. These need to be aligned with your overall business strategy, business model, and operating model.
Using these survey results will enable you to drive action and initiate digital transformation inside your organisation so you can start delighting your customers and delivering the best digital experience possible.
Conclusion
The digital transformation journey may seem intimidating, but conducting regular digital maturity assessments can help organisations set themselves achievable goals that result in real progress.
Taking a more strategic approach, and planning in accordance with a thorough understanding of the transformation objectives of the business, will deliver a great result, and the implementation thereof is able to evolve and scale over time.
If you would like to download the full Digital Maturity Model so that you can plot where you are now and where you want to be in the future, click here.
Or to book a quick chat with Daryn to discuss where your business fits on the digital maturity model, you can book a meeting here.
