The HubSpot platform touches all aspects of the customer’s user journey and plays a vital role in customer service. By hiring the right specialist, you can avoid any gaps that may currently exist in your customer experience journey.
For instance, a HubSpot Specialist can use their expertise to enable your Marketing, Sales, Service and Operations teams to collaborate more closely and get more from HubSpot’s rich features — removing friction from the buyer's journey and helping your business to grow.
If you’re already on the HubSpot platform you might be looking for someone to optimise how you use the platform. An experienced specialist will be able to take full ownership of the platform and should be familiar with HubSpot CMS, Marketing Hub, Sales Hub, Operations Hub and Service Hub. They’ll need to make sure the program runs smoothly, and close any gaps.
If you’re new to the HubSpot platform and want to make full use of its functionality, you could hire a HubSpot Specialist or a general CRM specialist. Both will be able to help with the adoption and incorporation of the system into your company. In some cases, it is better to hire someone with recent CRM experience than someone with outdated HubSpot experience.
3 reasons you need to hire a HubSpot Specialist
- Your only HubSpot expert has left.
If a staff member has been promoted or left the company, it may create a skills gap in your team that needs to be filled quickly to ensure HubSpot continues to run smoothly. A specialist can pick up the reins without needing additional training, and provide support to the team at large.
- Poor team dynamics.
With multiple departments using HubSpot, there can often be room for error, like someone accidentally sending out a half-written email instead of saving it as a draft. CRM plays an important role in aligning a company, that’s why it is crucial to have an expert that ensures all functions are being used correctly and to their fullest capabilities.
- You have too much bad data.
Companies like yours thrive on data efficiency. HubSpot helps you deliver the right message, at the right time, to the right person and allows you to track every stage of the customer journey. However, this is only possible if you have clean data and an efficient way to store, access, filter and share it.
An overload of bad data can severely impact your ability to deliver seamless customer experiences, even with the best tools at your disposal. Thankfully, a specialist can help ensure all your data is clean to derive the maximum benefit from its use in HubSpot.
Related: Thinking of hiring a HubSpot Specialist? Here’s what you should look for in a partner.
What can you expect after hiring a HubSpot Specialist?
-
Better team alignment — Hiring a HubSpot Specialist can help ensure that your CRM aligns your teams. After all, an aligned team is a happier and more productive one.
-
Correct and efficient use of HubSpot — A specialist will ensure there’s a proper customer journey that’s being followed. A typical journey involves everything from prospects interacting with content on your website, to them filling out the relevant forms, to lead management.
-
Quicker ROI — One of the major advantages of hiring a HubSpot Specialist is their extensive knowledge of CRM best practices. Specialist support leads to faster implementation time, resulting in a quicker return on investment for your business.
-
HubSpot customisation to suit your needs — Finally, a HubSpot Specialist can help you to customise your CRM according to your particular business needs. This customisation initiative may include add-ons, integrations with 3rd-party applications, and other technical solutions. They make sure that your platform does exactly what you need it to do.
Does your company need to hire a HubSpot Specialist?
Partnering with a consultancy like Huble Digital allows you to make the most out of your HubSpot platform while also receiving access to our 130+ specialists. As a Triple Elite HubSpot Partner, we have rolled out hundreds of successful HubSpot implementations.
Whether you’re a newbie or an experienced HubSpot user, we will analyse and evaluate your company's workflows and processes before making suggestions on how you can maximise your HubSpot use. Learn more about our HubSpot CRM services.
