19.02.2018

Websites & Portals

How to choose the right HubSpot website templates

5 min read

Matthew

So, you have decided that you are going to build your next website in HubSpot - nice!

But should you enlist the help of a website developer to build - or re-build - your website entirely, or use one of HubSpot's fully customisable, pre-built templates?

Sure, a website developer will be able to code your website to your specifications but it will take much longer and cost substantially more than a pre-built template. You also need to think about optimising your web pages for search and how you are going to add or edit web pages in the future! You don't want to have to call up a website developer every time you need to add or edit a web page now, do you?

HubSpot's pre-built templates, however, are much more cost-effective and are:

  • coded and designed by website developers to be easy to use

  • built with search engine optimisation (SEO) in mind

  • responsive and therefore able to optimise themselves based on the device they are viewed on

  • fully customisable and can be modified to meet your needs

All these features come as standard; so rather than worrying about how much it will cost to build your website, all you need to do is choose the best one for your business. Your website is the most important component in your business' marketing and sales activity, so it needs to be easy to edit and fully equipped!

If you are looking for HubSpot website templates, here are the five things you need to consider:

1. What sort of design are you looking for?

As there are a lot of HubSpot website templates to choose from, take the time to about the kind of template you want to use before you start looking. Are you looking for a more corporate template that is tidy, reserved and modern? Or maybe you want a template that is a little more colourful and interactive? Regardless, think about what template(s) would be suitable for your business' website - it will save you time clicking through templates aimlessly!

2. Are there any specific modules that you require?

A ‘module’ on a HubSpot template refers to a specific section of the web page; it could be a text box, an image, a form, a pricing table, a video, a scrolling banner… the list goes on. Think about your web page’s requirements - do you need a price comparison page or an FAQ table with expandable sections to reveal answers? If so, write these down before you start searching on the marketplace. The library itself allows for you to filter by modules, so plan ahead and find out what you are looking for.

(Want to skip straight to designing your HubSpot website? Click here).

3. What’s your budget?

With the templates available on the HubSpot marketplace ranging from $20 to $1,000, there is something for everyone.

If you run a start-up or SME and you need to build a 10-20-page website, you can easily purchase a small template pack for around $100 and get a fantastic, fully-functioning site. However, if you run a larger company and require several different pages for different things, a $1,000 template pack will provide you with the templates you need to build a multi-purpose website. Once again, have a budget in mind before you start browsing the template library

4. How many different HubSpot website templates do you need?

Another question to ask is how many different templates do you require? As mentioned above, you can purchase small or large template packs that provide you with several different templates. If you want a varied website, a large template pack is certainly useful - but it’s important to remember that you can clone, copy and/or edit any template you have purchased already. For example, if you want to make a slight variation to a template you have already, you can easily do so. We have worked with companies who have bought just one template and used that one template to build a number of page variations.

Of course, if you are looking to increase traffic and conversions on your website (who wouldn’t be?) you will need specific templates, including the following:

  • Blog templates

  • Landing Page templates

  • Thank you page templates

  • Resources page templates

  • Contact us page templates

 

5. Will you need support moving forward?

Most, if not all, of the templates on the marketplace are created with ease of use in mind - anyone can edit them and create beautifully crafted websites without the help of a website developer. Of course,  if you want to modify and customise your website beyond the parameters of the template(s) you have chosen, some knowledge of CSS is necessary.

Ultimately, HubSpot's pre-built templates are designed to streamline the website creation, editing and management process. They make it entirely possible for anyone with little to no knowledge of HTML, CSS and general website design to create fantastic, beautiful and fully-functioning websites.

However, if you are looking for specific or custom HubSpot website templates and do not have an in-house website developer with the expertise to do so, please get in touch with us and we can discuss how our team of HubSpot website designers can help you.

Latest Insights

Marketing & Creative

6 min read

Poor data blocks AI decisions for 69% of companies. Here’s why.

Poor data limits AI success. Discover how businesses can fix their data foundations to unlock AI's full potential and drive smarter decision-making.

Read more

Marketing & Creative

15 min read

Essential HubSpot workflows you should implement in 2025

HubSpot workflows are the perfect way to automate professional processes. We unpack our favourite HubSpot workflows to showcase how useful they are.

Read more

Marketing & Creative

16 min read

How to run your first ABM pilot with HubSpot and Demandbase

In this article, we’ll guide you through the key steps to successfully launch your first ABM pilot using these two powerful platforms.

Read more

Sales & Revenue

17 min read

12 HubSpot Sales Reports you need in 2025

Explore HubSpot Sales Reporting, showcasing 12 powerful, customizable reports designed for sales leaders.

Read more

Marketing & Creative

6 min read

57% of leaders say they're AI-ready, only 8% actually are. Here’s why.

Explore the gap between leadership confidence and AI readiness, revealing why 71% of companies are rushing AI adoption without fixing their data strategy.

Read more

Websites & Portals

16 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

HubSpot Implementations

14 min read

HubSpot data encryption: protect sensitive data across your business

Learn how HubSpot data encryption and HubSpot data protection safeguard sensitive information, ensure compliance, and keep your business secure.

Read more

Marketing & Creative

30 min read

111 Account-based marketing statistics you need to know in 2025

In this article, we look at 111 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more

Marketing & Creative

18 min read

Digital marketing trends for 2025 and how to leverage them

In this article, we dive deep into the most significant digital marketing trends of 2025 and how you can leverage them for your business.

Read more

Seek Evolution

6 min read

Huble proves HubSpot’s Enterprise Power with British Council

In this article, we reflect on Huble's journey to winning HubSpot's Product Excellence Impact Award for their work with the British Council.

Read more