01.06.2023

Seek Evolution

Growing in Benelux: Huble acquires Belgian HubSpot Partner Digitag

3 min read

Daryn

Growing in Benelux: Huble acquires Belgian HubSpot Partner Digitag

We’re growing Huble’s global presence through our acquisition of one of the rising stars of French-speaking HubSpot Solutions Partners, Digitag, based in Brussels, Belgium.

For a long time, we’ve wanted to expand our services to support French-speaking businesses and have spent many months looking for the right partner, which we’ve found in Digitag.

So, what makes Digitag so special? And what does the acquisition mean for our clients, their clients, and the future of Huble? Let’s find out. 

A rising star: why we chose Digitag

An award-winning Growth Marketing Agency and HubSpot Gold Partner, Digitag specialises in transforming prospects into leads and leads into clients, all with the aim of helping businesses achieve their goals. As experts in the fields of marketing, sales, and service, they partner with companies seeking a consistent flow of leads for businesses of all sizes. 

Combining in-depth HubSpot knowledge with a specialist digital advertising team with extensive experience in paid media management, the Digitag team assists its clients in enhancing their sales performance by implementing effective marketing strategies and leveraging data to propel growth and achieve remarkable results.

The acquisition will bring our headcount to over 175 people and Maxime Charbit, Managing Director of Digitag, will join our Board and lead our French-speaking business. 

What does this acquisition mean for our clients?

Through this acquisition, we will be better equipped to support our clients around the world and in a wider range of languages, including English, German, and now French. 

According to Maxime Charbit, “joining the Huble Digital Group will allow us to expand and extend our business in the BeNeLux and France. It will provide a broader range of services, as well as more in-depth HubSpot support to our customers globally.”

While our Chair of the Board of Directors, Bob Dearsley, noted that “Digitag adds significantly to the value of the Huble Group through its French language support. Our native French, German and English language speakers provide huge capability for our international clients as they build new websites and develop far reaching international sales and marketing programmes, as well as extending our international HubSpot training and consulting.”  

Continuing Huble’s growth

This acquisition continues our path of growth that started in 2020 when Huble Digital Group was launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, that at that time were two of the largest HubSpot Software Solutions Partners in EMEA. 

Since then we have grown significantly, adding bubblebridge international GmbH in Munich in March of 2022, making Huble one of the largest HubSpot Solutions Providers worldwide, employing over 150 people and being the first to become certified for ISO/IEC 27001:2013 security compliance in all five of our international business locations. 

Adding Digitag brings together four of the most successful HubSpot Partners as one international team.

HubSpot Chief Executive, Yamini Rangan, says of the acquisition “Huble continues to grow as a valued HubSpot Partner and we are always delighted when our key Partners join together to solve for customers globally. Huble Digital is a great example of how to scale a growing international consulting business to support HubSpot customers, wherever they are. Congratulations to Huble on the acquisition and to Digitag on joining the Huble Group.”

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

HubSpot Implementations

16 min read

Building a Single Customer View After a Merger

Learn how to build a governed single customer view after a merger with a strategic framework for identity resolution, consent, and phased CRM integration.

Read more

HubSpot Implementations

15 min read

Choosing an AEO Agency for B2B: An Enterprise Buyer's Guide

Learn how to evaluate and select an AEO agency for enterprise B2B with a structured scorecard, RFP questions, and an evidence-based framework.

Read more

HubSpot Implementations

14 min read

5 Best HubSpot Services for Mid-Market Tech in 2026

Compare five HubSpot implementation services for mid-market tech companies with complex CRM migration needs, from integration depth to post-launch support.

Read more

6 min read

How to Get Your Brand Cited in AI Search in 6 Simple Steps (2026)

Learn how to get your brand cited in AI search with six steps covering buyer questions, crawlability, original content, and measurement.

Read more

AI Solutions

8 min read

HubSpot Breeze Agents vs Salesforce Agentforce for Enterprise

Compare HubSpot Breeze agents and Salesforce Agentforce on data, governance, workflows and CRM migration with a practical enterprise evaluation framework.

Read more

HubSpot Implementations

10 min read

CRM Migration Risk: What to De-Risk Before You Switch in 2026

Learn which CRM migration risks to address before switching platforms, from data quality audits to go-live planning and change management.

Read more

HubSpot Implementations

9 min read

HubSpot Attribution Reporting: Proving ROI to the Board in 2026

Discover how HubSpot attribution reporting helps CMOs prove marketing ROI to the board with credible data, the right model, and finance alignment.

Read more

HubSpot Implementations

12 min read

HubSpot CRM for Manufacturing Companies: A Practical Guide

Learn what manufacturing companies need from a CRM and how HubSpot fits long B2B sales cycles, ERP integration, and full-lifecycle reporting.

Read more

HubSpot Implementations

19 min read

How to Choose a CRM Strategy Consulting Partner: Buyer's Guide for Enterprises

A buyer's guide for CMOs, CROs and IT leaders: what a CRM strategy consulting partner should do, eight selection criteria, RFP questions and the red flags.

Read more

HubSpot Implementations

11 min read

How to Choose an ABM Agency for HubSpot: An Enterprise Buyer’s Guide

What enterprise marketing leaders should look for in a HubSpot ABM agency — the evaluation criteria, the questions to ask, and the failure modes to screen for.

Read more