Huble Earns HubSpot’s Healthcare Industry Badge

Huble has been awarded HubSpot’s Healthcare Industry Badge, an organisation-level credential recognising proven expertise in helping healthcare and life sciences organisations get more from HubSpot.

For leaders evaluating a HubSpot partner in a sector defined by sensitive data, complex compliance and long, multi-stakeholder buying cycles, the badge is a clear signal: this is a partner HubSpot has independently validated to deliver in healthcare.

It sits alongside the credentials that healthcare buyers tend to scrutinise most: Triple Elite Solutions Partner status, as well as ISO/IEC 27001:2022 and ISO 9001:2015 certifications across all seven of our locations.

What is the HubSpot Healthcare Industry Badge?

It is an organisation-level credential awarded to solutions partners that demonstrate genuine industry expertise and a track record of servicing HubSpot customers in healthcare.

HubSpot validates these badges through evidence of industry-specific experience, technical capability and third-party credentials, and displays them on the HubSpot Solutions Partner Directory, where prospective customers use them to identify the right-fit partner for their needs.

In other words, it is not a claim we have made about ourselves. It is recognition from HubSpot that we have done this work, for healthcare organisations, repeatedly.

Why does an industry badge matter when choosing a HubSpot partner for healthcare?

Healthcare is one of the most demanding environments for a CRM programme. Patient and customer data is sensitive and tightly regulated; systems are often fragmented across EHR, billing, marketing and legacy platforms; and decisions involve clinical, commercial, IT and compliance stakeholders, each with a different definition of success.

That combination makes partner selection a risk decision as much as a capability one. An industry badge narrows the field to partners who have operated inside those constraints before, and it pairs naturally with the security and compliance credentials healthcare buyers are increasingly required to check.

HubSpot’s own move to support sensitive data in its Smart CRM has raised the bar on the security controls customers expect from the partners they onboard.

Our ISO/IEC 27001:2022 and ISO 9001:2015 certifications, held across all seven of our locations, are built to meet exactly that expectation.

How does Huble help healthcare organisations with HubSpot?

Our healthcare work focuses on the problems that slow these organisations down:

• Handling sensitive data correctly. We help configure HubSpot to separate marketing and patient data, and to apply field-level permissions and additional encryption, so teams can meet regulatory requirements such as HIPAA and GDPR while still working from one platform.
• Connecting a fragmented tech stack. We integrate HubSpot with EHR, billing, ERP and patient-engagement systems so it becomes a single, reliable source of truth rather than one more disconnected tool.
• Mapping a complex patient journey. We build detailed, automated journey maps across the many touchpoints in care and engagement, improving both experience and retention.
• Designing the right architecture. Our solution architects assess your data sources and systems up front, so the platform is built to scale with the organisation.

Which healthcare and life sciences companies has Huble worked with?

The badge reflects real client work. A few examples published on our site:

• AddVision, a pharmaceutical group operating across five European countries, came to us after a merger with fragmented marketing tools. We centralised marketing automation across four countries in a single month and helped drive an 800% increase in average monthly leads.
• Abbott worked with us to strengthen brand awareness through data-driven strategy and content.
• Evonik Health Care used HubSpot marketing automation and inbound strategy, with our support, to maximise lead generation.
• Everlight Radiology is another key partner in the healthcare space; you can view their success story in our case studies.

These are the kinds of engagements — regulated data, multiple regions, complex systems, senior stakeholders — that the Healthcare Industry Badge is designed to recognise.

What this means for healthcare leaders evaluating HubSpot

If you are weighing up HubSpot for a healthcare or life-sciences organisation, the badge is a shortcut through one part of the diligence: it confirms that HubSpot regards Huble as a validated healthcare partner.

The harder questions, how to handle sensitive data, integrate clinical and commercial systems, and build a platform that scales, are exactly the ones we are set up to answer.

Frequently asked questions

What is the HubSpot Healthcare Industry Badge?

It is an organisation-level HubSpot credential awarded to partners that demonstrate industry-specific expertise and a track record of helping healthcare customers succeed. It appears on the partner’s HubSpot Solutions Directory listing and helps customers identify partners with proven healthcare experience.

Can HubSpot securely handle sensitive healthcare data?

Yes. HubSpot supports storing sensitive data in its Smart CRM, currently in the United States, European Union and United Kingdom, with additional encryption and field-level permissions. Huble helps healthcare organisations configure HubSpot to handle this data appropriately and to meet requirements such as HIPAA and GDPR.

Can HubSpot integrate with EHR and other healthcare systems?

Yes. Huble builds integrations between HubSpot and systems, including Electronic Health Records (EHR), billing, ERP platforms such as Microsoft Dynamics and Oracle, and patient-engagement tools, so HubSpot becomes a single source of truth alongside existing systems.

Which healthcare companies has Huble worked with?

Huble’s healthcare and life-sciences clients include AddVision, Abbott, Evonik Health Care and Pierre Fabre, as well as an international healthcare company serving more than 31 million customers, among others.

Talk to a HubSpot healthcare specialist

If you’d like to explore what HubSpot could do for your healthcare organisation, from secure implementation to systems integration, book a strategy call with our team or explore our HubSpot services for healthcare.