AirPlus
How Huble joined forces with AirPlus International to transform regional efforts into a cohesive, well-trained global marketing operation
Marketing Strategy & Tech
Website Design & Development
HubSpot Implementations
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The client’s goal was to generate at least 30 Sales Qualified Leads (SQLs), but there were two obstacles:
They’d never run an Inbound Marketing campaign using marketing automation.
At four weeks, the timings for preparation and deployment were tight.
So, they reached out to Huble Digital.
We started with strategy workshops to create buyer personas, content plans and define lifecycle stages. After this, we attained a HubSpot Marketing Pro licence for content and PPC campaign deployment. Next, we created customisable landing pages and lead nurture workflows. To drive webinar registrations we used:
LinkedIn Audience Targeting: Using LinkedIn Sponsored Posts to drive sign-ups and eBook downloads.
Google Search Ads: Targeting relevant search terms to drive eBook downloads.
How Huble joined forces with AirPlus International to transform regional efforts into a cohesive, well-trained global marketing operation
Marketing Strategy & Tech
Website Design & Development
HubSpot Implementations
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