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In this article, Maria Christoforidou, Huble's Consulting Team Lead EMEA, reflects on Huble's journey to winning HubSpot's Product Excellence Impact Award for their work with the British Council. From transforming marketing operations to building a strong partnership, this achievement highlights the power of collaboration, innovation, and HubSpot’s enterprise capabilities.
In life, perfection is rare. Whether it’s a customer review, a fitness goal, or a business target, achieving a full 100% is almost unheard of. There’s always something just short of perfect—a missing detail, an unexpected challenge, or a slight imperfection that keeps us from reaching the absolute best.
At Huble, we set out to solve a complex challenge for the British Council, a global organization operating in over 100 countries.
Our mission? To transform their marketing operations, streamline their processes, and drive efficiency at scale.
The result? A 100/100 score in HubSpot’s Product Excellence Impact Award, a recognition of the measurable impact we delivered.
Winning this award is proof that with the right strategy, technology, and expertise, perfection is possible.
100% confidence: proving HubSpot’s Enterprise Power
Many businesses still perceive HubSpot as a solution tailored for small to mid-sized organizations. But what if we told you that HubSpot can deliver transformative results for large, complex enterprises too?
Huble’s work with the British Council is proof of HubSpot’s incredible scalability and impact for organizations operating at a global scale. This project challenged the misconceptions surrounding HubSpot’s ability to meet the demands of a large, multinational corporation—and the results speak for themselves.
By leveraging HubSpot’s capabilities, we helped the British Council transform their fragmented, outdated marketing processes into a streamlined, data-driven machine that empowered their teams to work smarter and faster.
The perfect score in HubSpot’s Product Excellence Impact Award is not just a recognition of our technical expertise; it’s a testament to HubSpot’s ability to power enterprise-level transformation and innovation.
HubSpot is a platform that enables large organizations to adapt, grow, and innovate. Our award-winning work with the British Council proves that, with the right strategy, the right partner, and the right technology, large enterprises can unlock their full potential with HubSpot.
The award-winning project: transforming the British Council’s marketing with HubSpot
The British Council faced a pressing need to overhaul their marketing operations to stay relevant in an increasingly digital world.
With a global footprint spanning over 100 countries and a team of more than 12,000 employees, their traditional, fragmented marketing processes were no longer sufficient, especially after the disruptions caused by the COVID-19 pandemic.
Disconnected data, outdated technology, and inefficiencies across teams were limiting the British Councils ability to drive growth and fully engage with their audiences.
That’s where Huble came in.
We worked closely with the British Council from the very beginning, starting with a discovery phase to understand their goals, challenges, and vision for the future. After gathering insights from stakeholders across the organization, we designed a customized solution built on HubSpot Marketing Hub.
This solution was aimed at helping the British Council achieve global consistency in their marketing efforts while allowing for regional flexibility, something critical for an organization operating across so many diverse markets.
The solution involved several key components:
- Multi-language campaigns: HubSpot’s powerful multi-language functionality allowed the British Council to run global campaigns with a mix of standardized content and region-specific customizations. This approach helped improve engagement by ensuring the right content was reaching the right audience in a way that resonated locally.
- Programmable emails: We developed dynamic email modules that automatically updated webinar schedules and event information within emails. This innovation saved time, reduced errors, and ensured communications were always up-to-date—leading to better engagement and more efficient workflows.
- Automated workflows: HubSpot’s marketing automation features helped streamline the British Council’s processes, allowing teams to focus on more strategic tasks rather than repetitive manual efforts. This boost in efficiency was transformative for the global team, ensuring that marketing campaigns could be launched quickly and effectively.
The results of this transformation were immediate and measurable:
- 78% reduction in email open lag time and a 163% reduction in email click lag time helped optimize communication.
- 80% improvement in campaign creation speed, enabling teams to act faster and more decisively.
- 20% reduction in repetitive tasks freed up time for more strategic work.
Thanks to HubSpot, the British Council’s marketing became more streamlined, data-driven, and impactful, ultimately helping them deliver on their vision of marketing as a true growth engine.
For a deeper dive into the full project and its outcomes, read the full case study here.
The significance of winning HubSpot’s Impact Award
Achieving a perfect score in HubSpot’s Product Excellence Impact Award is a rare accomplishment, showcasing the exceptional quality of work Huble delivers to clients. This recognition highlights the significant impact we made with the British Council, demonstrating our expertise in driving meaningful, data-driven transformation.
But beyond the numbers and awards, this project was personal for our team. Looking back at the early days, one moment stands out. Just three weeks into the project in March 2022, we were invited to London to meet the client in person at a major event with representatives from different regions.
Our team of three, a Lead Consultant with a strong academic background, a former Formula E Engineer turned Project Manager, and a Data Engineer working as a Solutions Architect, headed to London. Naturally, it had to be us. When you put three perfectionists on a project, there’s no way we’d miss the chance to meet the client in person and start building that relationship from day one.
Meeting the British Council team face-to-face helped us build real connections and exchange ideas that shaped the project’s direction. Over time, the distinction between "the Huble team" and "the British Council team" faded, and we became fully embedded in the project, working so closely with them that we often spent more time together than with our own Huble colleagues.
That strong partnership was key to our success. Our shared commitment to getting things right and working as one team made all the difference.
This win, combined with HubSpot Partner of the Year 2024, solidifies Huble’s position as the top HubSpot partner globally. It underscores our ability to lead enterprise-level transformations and helps us prove to organizations facing similar digital challenges that Huble is the right partner to unlock their full potential.
Partner with Huble for award-winning marketing transformation
Winning the HubSpot Product Excellence Impact Award for our work with the British Council is a proud achievement for Huble—but it’s not just about us.
This success showcases what’s possible when innovation, collaboration, and the right technology come together.
At Huble, we’re passionate about helping organizations like yours unlock the power of HubSpot to drive measurable growth and efficiency. Whether you're looking to streamline your marketing processes, enhance customer engagement, or achieve a truly integrated global strategy, we have the expertise and experience to help you succeed.
If you're ready to take your marketing efforts to the next level, don’t wait—reach out to our team today. Let’s discuss how we can partner together to create impactful change for your organization, just like we did for the British Council.
