Technical & Integrations

HubSpot integration services: standard vs custom

12 min read


Discover how HubSpot's power extends further through strategic integrations. Explore the various options of HubSpot integration services in this comprehensive article.

HubSpot is a tool that empowers businesses with data-driven insights, but to unlock its full potential, it often needs to venture beyond its boundaries.

This is where the concept of HubSpot integrations comes into play, offering you the key to expanding and enhancing your HubSpot experience.

In this article, we'll delve into the need to integrate HubSpot into other tools and platforms. We'll not only discuss why you should integrate HubSpot but also explore the various options available for seamless integration, spanning from standard marketplace integrations to the realm of custom integrations, each catering to different business needs and objectives.

By the end of this article, you'll have a comprehensive understanding of the choices at your disposal when it comes to HubSpot integrations and how they can amplify your business operations.

Option one: standard marketplace integrations

HubSpot understands that no two businesses are alike, which is why it provides a wide range of standard marketplace integrations.

These integrations are designed to work seamlessly with HubSpot, making it easy for businesses to connect their CRM, marketing, and sales efforts with other essential tools.

Some popular marketplace integrations include:

The beauty of standard marketplace integrations is that they are pre-built and readily available.

They often require minimal technical expertise, making it a straightforward option for businesses looking to expand HubSpot's capabilities without significant effort.

Option two: custom integrations

While standard marketplace integrations are a fantastic starting point, there are instances where businesses need something more tailored to their unique workflows and processes. This is where custom integrations come into play.

Custom integrations allow businesses to bridge HubSpot with any software, database, or application they use, creating a seamless flow of data and information.

Custom integrations often involve collaboration with IT experts or developers who can design a solution to match your specific needs. This level of customisation can be beneficial for industries or businesses with complex, non-standard processes.

It ensures that HubSpot works harmoniously with all the tools in your tech stack, offering you complete control over your data and business operations.

Standard marketplace integrations vs custom integrations: pros and cons 

Now that we've explored the two primary options for HubSpot integrations, let's delve deeper into their respective advantages and disadvantages to help you make an informed decision that suits your unique business needs.

Standard marketplace integrations



Quick setup and deployment.

Limited customisation to fit unique business needs.

Cost-effective, as many are free or offer affordable pricing.

May not cover all tools or platforms a business uses.

Regular updates and maintenance by HubSpot.




One significant advantage of standard marketplace integrations lies in their quick setup and deployment. These integrations are known for their user-friendliness and ease of implementation

If you're looking for a straightforward way to connect HubSpot with commonly used tools, this option offers a swift and hassle-free setup.

Moreover, standard integrations can be a cost-effective choice, with many being available for free or at an affordable price. This makes them particularly appealing for businesses seeking to optimise their operations without a significant financial outlay.

One additional benefit of standard integrations is the peace of mind they provide regarding updates and maintenance. With many standard integrations, HubSpot takes on the responsibility of ensuring regular updates and maintenance, reducing the burden of ongoing management.


However, standard marketplace integrations do come with some limitations.

Their primary drawback is their limited level of customisation. While they excel in covering common use cases, they might not provide the flexibility to accommodate highly specific or unique business requirements.

If your workflows and processes are distinct or deviate from the norm, you might find these integrations limiting. Additionally, standard integrations may not encompass every tool or platform your business utilises.

In scenarios where you have niche software requirements, you may need to consider custom integration to ensure all your needs are met.

Custom integrations



Tailored to specific business requirements.

Typically higher setup and maintenance costs.

Comprehensive integration capabilities.

May require technical expertise or external assistance.

Scalable to adapt to evolving business needs.



Custom integrations are designed to be the perfect fit for your specific business requirements. They offer the advantage of being tailored to match your unique processes, making them the ideal choice if your workflows are unconventional.

The possibilities with custom integrations are virtually endless. You can connect HubSpot with any tool or platform in your tech stack, creating a seamless flow of data across your entire ecosystem.

This high degree of integration flexibility is particularly beneficial if you have complex or specialised workflows that demand precision.

Moreover, custom integrations provide scalability and adaptability to evolving business needs. As your business grows and changes, custom integrations can grow with you. They offer the flexibility to ensure that your integrations remain aligned with your ever-shifting requirements.


Despite their many advantages, custom integrations do come with a few caveats.

They typically require a more substantial upfront investment, as they involve development and potentially ongoing maintenance. While this upfront cost can often provide an excellent return on investment, it's crucial to budget for these expenses.

Additionally, building custom integrations demands technical expertise. If your in-house team lacks the necessary skills, you may need to hire external assistance, which can increase costs.

Why partner with a HubSpot custom integration accredited solutions provider

This accreditation is awarded to solution providers who have demonstrated exceptional knowledge and skill in custom integrations with HubSpot.

It signifies that the accredited service provider is equipped to create tailored onboarding experiences for mid-market and enterprise-level clients, aligning HubSpot with their unique business requirements.

Choosing a service provider with the HubSpot Custom Integration Accreditation can significantly benefit your business. Here's why:

  • Tailored solutions: An accredited provider has the expertise to offer customised integrations that align with your business's specific needs. Your workflows and operations are unique, and custom integrations ensure that HubSpot seamlessly fits into your ecosystem, enhancing your overall efficiency.

  • Maximise HubSpot’s potential: Accredited providers can help you harness the full potential of HubSpot while leveraging the power of other critical software platforms.

  • Proven expertise: Accreditation is a testament to a provider's commitment to excellence. By partnering with an accredited provider, you're engaging with experts who have undergone a rigorous evaluation process and demonstrated their capability to deliver top-tier integration services.

By choosing an accredited solutions provider like Huble as your HubSpot partner, you're making a strategic decision to work with a team that is not only accredited but also highly dedicated to your success.

Which option is better for your business?

The choice between standard marketplace integrations and custom integrations hinges on the size, complexity, and specific needs of your business.

Small businesses, especially those with limited resources and straightforward needs, often find that standard marketplace integrations are the optimal choice.

These integrations offer quick and cost-effective solutions that can help streamline operations without breaking the bank. For instance, if you operate a small e-commerce store and need to integrate HubSpot with commonly used platforms like Shopify for order management or MailChimp for email marketing, standard integrations provide a hassle-free way to get started.

They save time and resources by providing readily available connections that cater to common use cases.

In contrast, enterprise-level businesses usually have complex and diverse needs.

Their workflows may span multiple departments and require customised solutions to maximise efficiency. Custom integrations are better suited for these scenarios.

For example, a large healthcare organisation managing electronic health records might require tailored integrations to ensure data security and compliance with industry regulations. Custom integrations offer the flexibility to meet intricate demands and create comprehensive connections across a broad range of applications, databases, and systems.

Custom integrations empower enterprise businesses to achieve a higher level of efficiency and data synchronisation. They are scalable to adapt to evolving business needs, making them the go-to choice for enterprises seeking to integrate various data sources, automate processes, and support dynamic growth.

There are a lot of integration options with HubSpot, as well as when it’s the right time to consider a custom integration, with or without a developer.


The choice between standard marketplace integrations and custom integrations depends on your business's unique requirements and resources.

Whichever path you choose, HubSpot's flexibility and the availability of these options give you the ability to create a highly efficient and interconnected ecosystem that can drive your sales, marketing, and CRM efforts to new heights.

Whether you go for the out-of-the-box simplicity of standard integrations or the tailored precision of custom integrations, the ultimate goal is the same: to make HubSpot an even more powerful ally in your quest for business success.

At Huble, we are here to guide you through the process of selecting and implementing the right HubSpot integration services for your unique business needs.

Get in touch with our team today to explore how we can help you make the most of your HubSpot experience.

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