03.09.2015

Marketing & Growth

Mastering Social Inbox in HubSpot

4 min read

Matthew

Social Media, when used correctly within business, can be an extremely powerful tool. Did you know that 73% of consumers are likely to buy from a brand that responds to them on social media? In part one of this four part blog series, Matt Creswick, HubSpot Manager at The B2B Marketing Lab discusses the importance of being able to manage your engagements from one platform.

Whether you are just managing your own Twitter handle, or you’ve got 15 employees’ Twitter handles, LinkedIn profiles, Google+ profiles as well as company pages and Facebook pages, you can segment what you see depending on what you WANT to see. You might want a view of all accounts in your organisation, or a view of just your Chief Executive’s LinkedIn profile engagements. 

There are a number of great features in the function within HubSpot’s Social Media Management tool that we use on a daily (if not minutely!) basis at Huble Digital, not just for us but for all of our clients also.

Interactions

This segment is brilliant if you are looking for to see who has re-tweeted your Tweet, or liked one of your LinkedIn posts. Not only this, but HubSpot tells you the contacts lifecycle stage. This is important, because the knowledge that one of your prospects has liked one of your posts is very, very powerful, or knowing that a brand new lead has interacted with a specific piece of content is also very good intelligence.

Conversations

To differentiate from an interaction, a conversation is when somebody actually speaks to you, rather then just giving you a like, a re-tweet or a favourite. This is one of my favourite tools in HubSpot, and is available on the cheapest package!

Right within Social Inbox in HubSpot you can see the post that somebody is replying to, and what they said. Plus you can also see their information from their Twitter or LinkedIn bio.

And - this is the really cool bit - you can reply right from within HubSpot. No need to log somewhere else, get log in details and copy and paste them in, or email somebody asking them to reply to a post. All you do is click on the text box and start typing, and if the visitor comes back to you again, it’ll come straight back up on your screen.

New followers

Are you currently trying to grow your Twitter following? Having a high number of followers on Twitter isn’t that cool anymore, it’s all about having an engaged, quality, audience. Right from within the followers section, you can see information on people that follow you, how many followers they have, what’s in their bio, see their profile picture, and even follow back from not only the account that was followed, but also any other Twitter account that is connected in the system.

Stream matches

This is something we will cover in more detail in part two of this blog series; Social Monitoring. Social Monitoring is the ability to choose keywords or key accounts (e.g. specific keyword, or one of your organisation’s products or services) and track when they are being used on Twitter. Plus, right within this part of the social inbox, you can see if anyone has matched one of your streams, write to them, or interact with them.

Not using HubSpot yet?

Book a demo with our team today.

Latest Insights

Sales & CRM

20 min read

How to plan for a successful HubSpot Implementation

Key aspects of planning and managing HubSpot implementation. We'll guide you through every step to ensure a successful HubSpot implementation.

Read more

Marketing & Growth

10 min read

Why it might be time to consolidate marketing agencies

Learn why & when to consolidate your marketing efforts with an agency specialising in strategy, creative solutions & technical expertise.

Read more

Technical & Integrations

5 min read

HubSpot’s cookie consent banner update: What you need to know

HubSpot is updating its cookie consent banner to version 2 on July 5, 2024. Here’s what you need to know about the update & how to prepare for it.

Read more

Sales & CRM

27 min read

HubSpot user adoption: a comprehensive guide to boosting CRM adoption

Explore strategies, best practices, and tools to drive user adoption in HubSpot, ensuring a smooth transition and maximising user engagement.

Read more

Sales & CRM

37 min read

HubSpot security and compliance: best practices and automated tools

Explore how to leverage HubSpot’s security tools and resources to mitigate risks and ensure Security and Compliance in HubSpot.

Read more

Culture

3 min read

Huble named #1 in HubSpot Consultancy Proficiency and Marketing Strategy Agency on G2

We are proud to have been recognised as the leading solutions provider in the Best HubSpot Consulting Services category of the G2 Spring reports 2024. 

Read more

Marketing & Growth

22 min read

Everything you need to know about HubSpot Content Hub

Learn all about HubSpot's Content Hub, including the key benefits and pricing, what's changing and how Marketers can utilise the platform.

Read more

Sales & CRM

25 min read

HubSpot Data Management: 6 strategies for success

This article dives into the central role of data management in maximising CRM potential and best practices for data management in HubSpot.

Read more

Marketing & Growth

50 min read

112 Account-based marketing statistics you need to know in 2024

In this article, we look at 113 account-based marketing statistics that showcase how this strategy has transformed modern marketing.

Read more

Sales & CRM

10 min read

3 sales team structures that set you up for success

Is your current sales team structure helping you do your best work and hit those goals?

Read more