Lead generation mastery: Huble’s winning strategy for AddVision

How Huble empowered AddVision with 800% more leads 

Who is AddVision?

AddVision, formerly VisopGroup, is a group of companies in the pharmaceutical sector.

The group is present in 5 European countries and provides equipment for ophthalmology professionals.

The challenge

AddVision faced several challenges, including a decline in business opportunities due to the COVID-19 crisis impacting congresses, the need for centralising marketing tools after a recent merger, and achieving image standardisation across their marketing assets.

The solution

To address these challenges, Huble implemented the following strategies:

  • Lead generation campaigns on LinkedIn Ads, Facebook Ads, and Google Ads.
  • Unification of the digital presence with a comprehensive playbook, landing pages, visuals, and tone of voice for lead generation campaigns.
  • Centralisation of Marketing Automation tools, implementing a standardised and centralised marketing automation and sales opportunity management tool across 4 countries, along with automations in connection with lead generation campaigns.

The results

1 month

to implement marketing automation

800 %

increase in the average number of leads per month

The efforts led to remarkable outcomes:

  • The marketing automation tool was successfully implemented in the 4 countries within a month.
  • Addvision experienced an impressive 800% increase in the average number of leads per month.

Related Customer Stories

Abbott Case Study


Learn how Huble transformed Abbott's brand awareness, leveraging data-driven strategies & innovative content for remarkable results.

Marketing Strategy & Tech

Addvision Case Study


AddVision's success story: How Huble’s lead generation campaigns & centralised marketing automation achieved an 800% surge in monthly leads.

Marketing Strategy & Tech

Gnosis Case Study-min


Learn how Huble empowered Gnosis with HubSpot, digital transformation, and data-driven marketing to boost efficiency and reduce lead times.

Marketing Strategy & Tech

HubSpot Implementations

Everlearning Case Study-min


Discover how the Huble team helped to establish the everlearning brand with website strategy and build, CRM architecture and ON24 integration.

HubSpot Implementations

International Healthcare Company Case Study-min

An international healthcare company

Learn how we helped an international healthcare company with over 31 million customers worldwide, redefine their lead management processes

Marketing Strategy & Tech