Pierre Faber
Discover how Huble transformed social media management to drive visibility and brand loyalty for Pierre Fabre.
Marketing Strategy & Tech
"We wanted to increase awareness of the POP Solution."
Invu had invested development time and effort to produce it’s POP solution and it was an integral part of its software development roadmap.
The POP solution had a wider market appeal outside of the existing suite of Invu software. Invu wanted to make sure the industry knew it had developed another solution that would complement its Document Management, Invoice Processing and Accounts Payable offerings.
The launch of the new POP solution was a key objective for the business - and a PR was seen as an essential tactic to raise awareness, educate the market, drive traffic, create new leads and secure backlinks to the Invu website.
Huble Digital is a trusted partner for Invu and as such, they knew they could rely on a team which knew its services and had what it takes to succeed.
The POP solution had a wider market appeal outside of the existing suite of Invu software. Invu wanted to make sure the industry knew it had developed another solution that would complement its Document Management, Invoice Processing and Accounts Payable offerings.
The launch of the new POP solution was a key objective for the business - and a PR was seen as an essential tactic to raise awareness, educate the market, drive traffic, create new leads and secure backlinks to the Invu website.
Huble Digital is a trusted partner for Invu and as such, they knew they could rely on a team which knew its services and had what it takes to succeed.
Introducing the Huble experts...
The Huble Digital PR team was a mixture of media engagement specialists, copywriters and project managers.
A multi-tactic PR campaign needs to have a central figure managing the different tasks and actions. The Account team worked very closely with the client, bringing in Huble Specialists to use their expertise when needed.
Regular communications with the Invu Marketing team meant that content could get reviewed and approved quickly - which was key for the media engagement specialist to really capitalise on the reactive PR tactic.
The Huble copywriter was able to take the depth of technical knowledge provided from Invu’s Finance Director and create ‘media ready’ content that retained the tone of voice of the client.
A multi-tactic PR campaign needs to have a central figure managing the different tasks and actions. The Account team worked very closely with the client, bringing in Huble Specialists to use their expertise when needed.
Regular communications with the Invu Marketing team meant that content could get reviewed and approved quickly - which was key for the media engagement specialist to really capitalise on the reactive PR tactic.
The Huble copywriter was able to take the depth of technical knowledge provided from Invu’s Finance Director and create ‘media ready’ content that retained the tone of voice of the client.
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