Securing 72 items of media coverage in 12 months

The Huble Digital PR team increased the brand awareness of Celebrus, and redefined how they were viewed, by positioning key spokespeople as experts and thought leaders in the B2B trade media.

How can we get our brand recognised?

Celebrus (now part of D4T4 Solutions Plc) was respected amongst its customers for being a powerful customer analytics tool — but it wanted to increase the strength of the brand in B2B retail, technology and marketing industries.

The brand was unrivalled for its powerful data analytics, customer journey and experience mapping, and omni-channel marketing technology.

As it looked to raise the brand profile to potential investors, Celebrus wanted to boost the profile of its business leaders and showcase customer success. 

The goal was to create and secure media placement of high quality thought leadership content that complemented the outstanding technology. 

Becoming a household name

Celebrus wanted to become renowned for the provision of high quality, highly-detailed customer data analytics. 

If most customer data analytics software are hose pipes — Celebrus is a fire hose!

To match this ambition, the Huble Digital team developed a campaign that created unique content, took advantage of media opportunities and tracked industry events for Celebrus to support. 

By securing monthly bylined thought leadership articles and engaging in continuous media relations — article commentary, journalist interviews, promotion of key industry topics — Celebrus spokespeople went from sitting on the bench to being key players in the industry. 

"We were struggling to stand out in a popular market"

Celebrus had built a successful and satisfied customer base. The next step was to promote this success to the B2B retail, marketing and technology media.

Working with Celebrus’ key partner, Teradata, the Huble Digital PR team developed a market research project that provided both businesses with unique business insight and PR/marketing content. 

This joint project further strengthened ties between the two businesses.
Bespoke Team Images 18


A strategic PR campaign that involved regular content and proactive media engagement was invaluable to building brand awareness in a highly competitive marketplace. 

The content needed to be of the highest quality; therefore employing the expertise of our Head of Content, who is a former IT magazine editor with over 30 years' experience, was essential.  

Carefully balanced articles that addressed the key industry issues allowed the team to respond quickly to media opportunities — often going beyond expectations of the client and journalists. 



secured in top tier publications


publications actively engaging with the brand 


global events supported

Katharine Hulls
Katherine Hulls
VP of Marketing

“The in-depth knowledge of our core vertical media journalists, coupled with a keen eye for spotting and tracking industry trends, has enabled us to take advantage of countless media opportunities and placements of Celebrus Technologies as a thought leader. We have worked with the team on several large additional projects based on international market research and the development of supporting research reports. The execution and planning has always been exemplary and continues to demonstrate the team’s unrivalled knowledge and extensive understanding of our business and market sector.”

Content-driven PR

The PR team acted as an extension of the Celebrus marketing team, having quick daily ‘check-in’ calls to maintain high momentum. 

Driven by our PR Director, the PR team was always on-hand to answer questions or deliver support when needed — quickly becoming a trusted advisor, rather than a supplier kept at arm's length.

This proved to be crucial when working on large global projects and events that required dealing with multiple partners and suppliers. 
Bespoke Team Images 13-1

Related Customer Stories

Zivver Case Study


Discover how Huble empowered Zivver to transform their SEO strategy and optimise their website for conversions

SEO & Paid Media

Website Design & Development

Atlas HXM Case Study

Atlas HXM

Learn how Atlas HXM revolutionized their sales process management with innovative HubSpot and DealHub solutions.

Sales & Revenue

HubSpot Implementations

Dicker Data Case Study-min

Dicker Data

Discover how Dicker Data partnered with Huble to overcome their challenges in web development and achieve success.

Website Design & Development

Communication Solutions Provider Case Study-1

Communication Solutions Provider

Discover how Huble helped a communications provider continue to engage with its target audiences through the use of paid media during the pandemic.

SEO & Paid Media

Core Case Study


Find out how we turned around a fresh, modern and functional website within three months.n

Website Design & Development

Velocity Case Study


Learn how we turned Velocity's website into a mean, lean, lead-generating machine

Marketing Strategy & Tech

Volta Case Study


Learn how we revolutionised Volta with a joint Marketing and PR campaign

Marketing Strategy & Tech

Celebrus Case Study


Learn how we built brand recognition for Celebrus in a saturated market o

Marketing Strategy & Tech

Incopro Case Study-min


Huble Digital built a content driven PR campaign to increase brand awareness for Incopro

Marketing Strategy & Tech